Eduardo Fermin is a men’s fashion and physique portrait photographer located in Manhattan, New York City.
According to Eduardo’s website, he is from Venezuela, where he studied cinematography and worked in a theater for ten years. Eduardo was first a cook and waiter in New York City. Interested in his new city, he began taking photos with a cell phone.
In an article with Fashionably Male blog, Phil discussed his Christmas-based photo shoot with Eduardo.
Phil posted a photo-shoot behind-the-scenes video on his YouTube channel.
Travis Maverick, a model from Tennessee, went to New York for a photo shoot with Eduardo.
Carlos Gabriel Rodriguez
Carlos Gabriel Rodriguez is a model from Venezuela.
Nick Norman is a fitness enthusiast and fashion model based in New York City (like Josh Riquelme). Nick had a photo session with Eduardo.
Matt Ortel, a personal trainer living in New York, had a photo session with Eduardo.
Eduardo also composes his model photos using the beautiful City of New York as a backdrop. One location is at Times Square. (Note: I wrote a previous blog about Calvin Klein’s underwear billboards in this area.)
Roman Todd in Times Square, NYC
Eduardo’s photos are great and I wish him and his models great success. Have you enjoyed the models in this post? Is there another photo shoot that I missed? Please let me know in the comment section on through e-mail.
Andrew C. Morrill is a Texan who lives in New York City (like Josh Riquelme). Andrew was based in Hong Kong and London, United Kingdom for a few years. He has been in the modeling industry for over a decade.
He announced on Instagram that he is planning to open an athletic clothing brand, Athletegy.NYC, in fall 2021.
I found some of Kyle Hynick‘s photos where he was wearing a big flannel shirt that had an embroidered logo and design on it. I discovered that the jacket is an overshirt.
Is the overshirt a good piece to add to a guy’s wardrobe or is it just a passing fad? The overshirt is a versatile part of a guy’s wardrobe. I can see why the garment has many fans.
The Cardigan Sweater
Way back, I loved cardigan sweaters with designs like some overshirts; sadly, this type of cardigan faded away. The overshirt could fill the place of the cardigan, at least for me.
What is an Overshirt?
According to the EQVVS website, an overshirt is a jacket with the design of a shirt. The overshirt comes in various styles (zip front, button front, with pockets or without pockets) and fabrics (cotton or nylon). The style is casual, but some of the overshirts have great colors making those pieces more polished. The overshirt is versatile to wear in all seasons, which is great for the Washington, D.C., area weather pattern.
In selecting an overshirt, it should be big enough to fit a sweater underneath the overshirt, but not supersized (unless that is the look you are going for).
How to Style the Overshirt
The overshirt provides many options for creating an outfit. I am still learning how about how to create a great look. I look to YouTube videos to see what fashion bloggers recommend.
The first video is by Style by Dillan, who provides advice on creating a two to a three-layered outfit.
In the second video, Devan on Deck styles overshirts for use in warmer climates or a transition from cold to warm weather. Devan also discusses how to use overshirts to introduce color to your outfit.
YouTuber Marcel Floruss, in the third video, demonstrates several overshirts, in a variety of fabrics.
Instagram influencer, Kyle Hynick, started a page where he wears different outfits. In the photos with overshirts, Kyle wears flannel shirts with customized embroidery and plaid jackets. He wears an overshirt with a graphic tee and cargo pants or jeans. It is a well-styled, relaxed rugged combination, perfect for weeknights or weekends.
Celestial City is a small business located in Halifax, Nova Scotia, Canada. Celestial City’s owner lives in Halifax.
The brand sells embroidered sweatshirts, as Kyle is wearing one. The brand also provides for custom embroidery requests. (Check the website for more details.)
Represent is a luxury streetwear brand based in Great Britain. George and Michael Heaton, brothers, own Represent.
Several of Kyle’s outfits have a graphic t-shirt, jacket, hoodie, or overshirt, and cargo pants from the brand.
In researching this article, I became interested in the style, as I used to love cardigans with a design on them. While looking on Pinterest for Overshirt examples, I found a great looking overshirt from Percival. I liked the overshirt’s look (flannel work shirt, hazel mini hound–sold out), but I wanted to learn more about the company.
Percival is a Great Britain brand located in Hackney. The brand strives to combine a “British sense of understated style and rare, internationally-sourced fabrics and materials.” A group of five operate the business.
I emailed the company with a sizing question about another coat and received a reply. (I decided to look for an overshirt because I have several coats already. The size information was valuable.)
The order process was smooth. I will update the post with details about the delivery and fit.
My order was mailed on January 25 from the United Kingdom and arrived at my home in the United States (through DHL (20 GBP)) on January 27. The shipping is pricey, but I appreciate more the delivery speed.
I am impressed with how neatly the order was packed in the mail bag. The order arrived in a black mail bag. Inside the work shirt was within a cloth bag with the Percival logo. There was an envelope with return information if needed.
The work shirt is made of wool but is not overly heavy. (I love my cashmere overcoat–warm and light–so I pay attention to a jacket’s weight.) There is a lining in the sleeves.
I am happy with my purchase, and I will keep looking on the website for other pieces to buy.
The overshirt is a versatile part of a guy’s wardrobe. I hope that this article is also a benefit for you, the reader. (I will update this post with further examples.)
Would you consider buying an overshirt? Let me know your thoughts in the comments or by email.
Personal trainers and fitness models often form small businesses to either take care of training clients or to promote yourself to photographers and clothing brands.
From interviewing and researching some personal trainers and fitness models for the blog, I have been finding that these small business owners also have great personal stories that could contribute positively to a news story. How do these business owners and potentially interested media outlets make a connection (but cannot afford a media relations firm)? The answer is through do-it-yourself media relations.
A Note on the Media Business: Contracting yet Still Important
I used to be a business-to-business journalist in weekly legal publications. I often was awed by the work of the daily journalists who dealt with challenging daily deadlines to produce publishable content. My sources were in reference materials; daily reporters must find relevant people to provide quotes for an article.
I loved my work, but with the Internet, the journalism industry has become a more challenging field, starting with print, and now occurring in the television. Lots of media outlets have closed or consolidated. Still, the thrill of finding a great story is in me even though I am in another non-journalist career. Seeing my article that I toiled to complete in print is another great feeling.
What are Media Relations?
I found an explanation of media relations at the Media Maven and More website “[I]t’s earning placement in the media without paying for it. When you pay for it, it’s advertising. When you don’t pay for it, it’s media relations.”
With fewer media outlets, interested business owners must contact the reporters that cover a particular issue and to provide them with relevant stories that will entertain, educate, or enlighten to the journalist’s audience. Also, I took a Muck Rack course on the fundamentals of media relations. In that course, media outlets also look at how many clicks a story gets.
In the Muck Rack course, stories that tend to get a high number of clicks are those involving politics, celebrity, or sports. Following that are stories that have a strong connection with the media outlet’s local area.
This work takes some time, but when you find a relevant journalist that covers your industry area and you have a story that entertains, educates or enlightens the audience, you will be successful and develop a good relationship with the media.
Media Relations Preparation Work Homework
Interested in doing the work to get media coverage? To get such coverage, you will have to do the homework. I recommend doing an Internet search on media relations to see what information is out there.
What you will need is to find out your story. A PDF from Pitch Rate is helpful to creating your press kit for your website. Then I would recommend checking out the Muck Rack course. Muck Rack is pricey for small businesses, but they offer helpful free content.
When Ready to Look for Media Publications, Start Local
Also, see Phoenix Jackson’s YouTube video for some more great tips as you get started. One great tip that is in the video is to check out all sources of local media—local newsletters and bulletins that are a good fit for your personal story or your business.
I wish you the best of luck in your search for media coverage. It requires some background work; however, your focus on doing things right and preparing well will be a huge benefit for you and your relationships with media and their audience.
Please let me know of your successes and challenges in the comment section or by sending me an email.
If you find some information that is helpful to you and not mentioned in the article, please tell me in the contents or through an email.