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Note: This story is based on observations in a pre-pandemic New York City. May we recover from this pandemic experience, so that we will be able to scale back up with deliberate care–over time–to pre-pandemic levels.
One-time fitness model and personal trainer Kyle Hynick posted some photographs from his photoshoot with New York-based Photographer Jade Young seemingly in Times Square in New York City. The backdrop had people there who appeared not to be looking at a dude posing for photographs in his Calvin Klein underwear. The people essentially appeared to be fully engaged in doing tourist things. Initially, I thought that the background of Times Square was a creation of photo editing.
My thought was not correct. A commentator on Kyle’s photos stated that the commenter viewed Kyle’s photoshoot in person. I was immediately intrigued. Of course, physique competitors seek the limelight and can pose their well-trained and dieted physiques on stage in front of an audience. Posing a physique on a public stage is just a matter of scale.
I discovered that another model, Tyson Dayley, a WBFF pro fitness model, also had a photoshoot in Times Square. In his photos and video that he posted on Instagram, however, the people in the background also were taking photos of Tyson. People were sitting close by.
Times Square, Manhattan, New York City. What draws Photographer Jade Young there? Why a male in underwear appears to be an unsurprising sight? I did a quick Internet search on the history of Times Square to find out.
Times Square: from Gritty to Upscale Tourist Destination and Corporate Location
Times Square, a tourist destination and business area, was once home to adult films and gritty culture. There is a blog post on the history and transformation of Times Square at the Times Square District Management Association website.
Times Square and Calvin Klein Underwear
In Photographer Jade Young’s photos in Times Square, at times the models wear Calvin Klein underwear. There is a connection between Calvin Klein underwear and Times Square: the billboard ads for the underwear brand made history there.
In 1982, Calvin Klein had a billboard ad with Olympic athlete Tom Hintnaus in Times Square. The photographer was Bruce Weber. According to a New York Timesarticle, the billboard ad stopped traffic.
Since then, Calvin Klein ads pushed underwear advertising forward, including the next model, Mark Wahlberg. Following Mark Wahlberg, other models became famous after being featured in a Calvin Klein underwear ad. The New York Times published another article about another former Calvin Klein model, Antonio Sabato, Jr.
Also in Times Square, is a guy who has made a lot of money walking around Times Square in cowboy boots and underwear, the “Naked Cowboy“. Freshpair’s National Underwear Day, August 5, had a runway show in Times Square.
Jade Young and Times Square Photoshoots
When the Calvin Klein ads first appeared, high-speed Internet or social media sites did not exist. But that history seems to have had some influence on fitness models and influencers, who often feature underwear or men’s clothing brands in their social media posts.
In addition, there are more underwear brands in the market. Still, Calvin Klein, now part of PVH Corporation, remains a strong market player in underwear.
Jade Young now also takes photoshoots in Times Square with men in underwear in person rather than in a billboard photograph. I think the transition also humanizes the model as you could interact with the model and the photographer and perhaps even get an autograph. Formerly, you only could look up at a huge billboard ad.
Jade Young and Kyle Hynick
Kyle Hynick, featured on this blog, posted several photos from Times Square.
Jade Young and Tyson Dayley
Tyson Dayley, a pro fitness model and fitness influencer, also posted photos and videos taken in Times Square.
When I looked at Jade Young’s photos of models in Times Square, I did not expect that it would lead to a blog post. But the notion of posing in public so openly was an attention grabber. When doing research and finding articles that traced a story, my old journalistic love for a story was reawakened. I could not resist.
How interesting that a Calvin Klein ad pushed the mainstream culture forward as well as developed many new underwear brands. Despite that, Calvin Klein remains a market force.
If you notice any Instagram posts with other fitness models in Times Square, please leave a comment with the link.
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I first saw Kyle Hynick, a mens physique competitor and fitness model from Canada, when he did a photoshoot for Box Menswear in New York.
According to his portfolio page at his modeling agency, City Models, Kyle is 6 feet (1.83 meters) tall with a 31 inch (78.7 cm) waist. Kyle is also associated with the NUMA Network.
A One-Time YouTuber
In doing a search on YouTube, I found that Kyle had been a fitness YouTuber starting about 8 years ago. At the time, Kyle was focused more on bodybuilding. A transformation video received 2.3 million views in 2013, according to an interview of Kyle in a Canadian newspaper.
Mens Physique vs. Bodybuilding
In mens physique, the contestants wear board shorts and do semi-flexed body poses. The emphasis is on overall physique not muscularity. The categories are determined by height. According to the Canadian Physique Alliance, contestants are rated on the following criteria:
Muscularity and body condition
On-stage presence and personality
Posing shorts (board shorts)
In contrast, bodybuilding is based on muscularity. There are specific flexing poses, and the classes are based on weight. Competitors wear posing briefs.
Bantamweight — up to and including 65 kg / 143 lb.
Lightweight — up to and including 70 kg / 154 lb.
Middleweight — up to and including 80 kg / 176 lb.
Light-heavyweight — up to and including 90 kg / 198 lb.
Heavyweight — up to and including 100 kg / 220 lb.
While at the Texas Box Menswear photoshoot, Kyle was in pre-contest condition. In October 2019, after the Texas photoshoot, Kyle competed in and won the novice mens physique division at the 2019 St. John Fall Classic in Canada. Kyle had some photos from the contest period.
In early 2019, Kyle was in New York for a photoshoot for Box Menswear, with Photographer Jade Young. Also, at that photo shoot was New York-based model Josh Riquelme.
Later in 2019, Kyle was in Texas for the 2019 Box Menswear photo shoot. (Josh Riquelme was also at this photoshoot.)
Jade Young in Manhattan, New York City
When Kyle posted these photos on Instagram, I thought they were a photomontage. (No one in the crowds of people is looking at him.) Nevertheless, the 2019 photos are really in Times Square, New York City. Someone who saw him there wrote a comment.
Check out a related blog post on Times Square, Calvin Klein billboard ads and today’s fitness influencers.
In early 2020, before the outbreak of the COVID-19 Coronavirus pandemic, Kyle went to Miami, Florida for a photoshoot with Photographer Michael A. Downs.
Kyle got some great images while he was in Florida.
While Kyle was in Miami, he also did a photoshoot with Photographer Luis Rafael. Again, Kyle created amazing images with his photographer.
While Kyle was in Miami, he also did a photoshoot with Photographer Mark Jenkins.
While in Florida, Kyle did a photo shoot with Photographer Steven Schmidt. Photographer Schmidt mentioned that Seth Holbrook connected him with Kyle. I have noticed how the models from the Box Menswear photo shoot in Texas have supported each other.
In addition, Kyle worked with Photographer Stevan Reyes in Florida.
Kyle has been involved in fitness and modeling for many years. He had a great physique foundation to build upon to achieve his current physique.
I look forward to continuing to seeing more of Kyle’s work.
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This blog is about menswear, mostly about athletic clothing. The models that wear the photos are inescapably part of the industry as their physiques carry the brands’ clothing. The first model I will start with is Josh Riquelme, who I first saw with Box Menswear.
I remember seeing him on YouTube a little while back.
Josh Riquelme, 22 (at the time of this post in February 2020), is from upstate New York. He became represented male model, with BMG Models, in 2019, according to an Instagram post.
Before becoming a signed model, Josh had his YouTube channel where he posted about his preparation for a mens physique competition as well as modeling photoshoots. His videos started in 2016, then had about a three-year break. After that break, he started making videos again.
This blog post will cover Josh’s social media pages, his men’s physique preparation, his return to YouTube after a break and then his photoshoots that he has posted about on his social media channels.
Josh seems to favor Instagram and YouTube, so this blog post will feature the posts that he uploaded on those sites.
Mens Physique Competitor, 2016
Josh competed in a mens physique contest while a teenager. He covered his contest preparation on his YouTube account in 2016.
Josh prepared for a contest just after he graduated high school. He was 19 and a social media marketing coordinator. He started a video log to show his progress as he got into contest shape.
While doing the contest preparation, Josh also did a photoshoot with lifestyle shots.
Contest Preparation Macronutrients
Josh explained that his contest preparation macronutrients (aka macros) break down was–
Contest cut: 200 g protein, 250 g carbohydrates, and 55 g fat. For carbohydrates and protein, each gram is 4 calories and for fat, each gram is 9 calories. So the calories for Josh’s macros were 2295.
Refeed (for days to regain energy): 180 g protein, 390 carbohydrates, and 50 g fat. The calories for this was 2730.
Josh ultimately earned his pro card at his contest.
Contest Shape Transformation
Josh has a YouTube video showing his progression from the start of his contest preparation through his final contest shape and winning his pro card.
He started contest preparation at about 165 pounds (74.8 kg) and competed at about 148 pounds (67.5 kg).
After the Show
After the YouTube videos covering this contest, there were no updates to the channel until mid-2019. Josh prepared a video explaining what had happened in an update video.
Josh discussed his observations about his journey through depression and after depression on an Instagram page.
Several of the newer videos were about Josh demonstrating the workouts he performs to develop and maintain his physique. Unlike other videos with muscular fitness models, Josh also shows his personality in the videos. This helps the viewer see the person who is a fitness model as well as gaining workout inspiration. This is in line with the level of disclosure Josh showed in discussing his bout with depression.
The photos from this photoshoot were for clothes on the Box Menswear website. I picked a few of them for this blog post.
Below are some behind-the-scenes photos.
Following that, Josh went to the Box Menswear photoshoot in Texas. Josh did a YouTube video log of part of his trip. (Kyle Hynick, who was with Josh in New York, also was in Texas.)
While Josh was at the Texas photoshoot for Box Menswear, he was able to create excellent images with the photographers. One from Photographer Jake O’Donnell from Australia.
Below are some additional photos of Josh that were from the Texas photoshoot.
Josh also went to the Liverpool, U.K., headquarters of Box Menswear in late 2019, with plans to return to Liverpool from March 15 to 30, 2020, according to Josh’s YouTube vlog and his Instagram.
Josh’s First Time on the U.S. West Coast
Josh also recorded his experience going to the West Coast of the United States for the first time–Nevada and California.
Josh had a photo with Photographer Peter Rock of Rock Photo in Chicago, Illinois.
Photographer Joshua Solano also happens to be Josh’s friend. I found one photo on Josh R.’s Instagram page.
Josh did a photoshoot with Photographer Joem Bayawa, which was in Eroticco Magazine. Josh was wearing Marcuse, a menswear brand based in Australia, in one photo.
In another photo, Josh wore briefs from Bench/Body, a clothing brand based in the Philippines.
In another photo created by Joem, Josh wears Modus Vivendi briefs.
Josh has done some photoshoots with Brooklyn, New York-based Photographer Rob Anthony. I think the two of them have created awesome images. Photos from their work often become fast favorites (like the top photo of this post).
Josh has done a photoshoot with New York-based Photographer Rick Day.
When Josh went to Los Angeles, California, he did a photoshoot with Photographer Mark Aquino. The images created were great.
From starting with gym training, to competing in mens physique and building his social media pages, especially Instagram and YouTube, and finally becoming a male model, Josh appears to be moving up in the fitness model industry. In addition, he appears to be a personable and friendly guy, that side comes through on his video logs.
Valentine’s Day is a holiday where love is celebrated. The holiday celebrates the relationship with your loved one (or maybe you are getting ready for a great relationship) with food, chocolate, and so on.
Some selections from Box Menswear can also assist you find men’s underwear for Valentine’s Day to present your best self not only for Valentine’s Day but for the rest of the year.
Unrelated to my social media work with Box Menswear, I decided to place a self-paid order to get a feel for the ordering and receiving clothes. The stages I went through were selecting and ordering clothes, selecting delivery option, and then receiving and trying on the clothes at home.
I placed my order for the items I wanted. When offered a mystery box (later discovered to be one of the following: jockstrap, briefs, king fit boxers, socks, and sports shorts (see discussion below)), I accepted and added it to the order.
The overall cost was not too high but quite more for a first order without being able to feel the fabric in my hands.
Delivery–to the United States
Box Menswear is based in the United Kingdom. As I live in the United States, I have found that international packages tend to get stuck in customs. Being a Black Friday special, there was delivery special fee to the United States US$5.99 for 5-8 business days (Landmark Global shipping) and another with DHL for US$17.99 for 1-3 business days.
I chose the cheaper version, even though I knew about the specific customs issues. While the wait was not overly long, I think I would pay the extra US$12 for the DHL shipping for more-certain tracking and quicker delivery. The Landmark Global option did have tracking information, but there were days in which the information was not updated.
I placed the order on 30-November-2019 and received it on 16-December-2019.
I received a grey envelope with 2 smaller packages of red boxes. One box had my order and the other was the mystery box.
My selections: lounge shorts, king fit boxers, and peach boxers
The photos posted on Instagram and on the website provide good images for how the shorts look and fit. They are comfortable and soft. Great for bedtime and as well as spending time relaxing at home.
King fit boxers
The boxers are the long 6-inch inseam version, which covers the whole thigh on me. They should not ride up. The fabric feels great on the skin.
I have gotten used to a shorter inseam (mid-thigh length), but I will see how the king fit works on a typical workday.
I think I will love wearing them; they felt fantastic when I tried them on for fit.
I selected these boxers because of the orange color. The color is more light orange that what they appear in photos. The cotton fabric is soft, though not as soft as the king fit, which is made mostly of bamboo viscose. In addition, the peach boxers have seams on the rear while the king fit boxer does not have any rear seams.
While the stitching looks that it may be uncomfortable to wear, they do not pose any problems when I tried them on.
Overall, while I do not regret trying the peach boxers (and I will wear them), I will probably concentrate on the king fit boxers for future purchases.
The mystery box: jockstrap, briefs, sport shorts, king fit boxers (white), sport socks
A little background
The mystery box was a mix of pros and cons for me. I was able to see other Box product that I did not select. However, some items pushed me out of my comfort zone.
I tend to be a fashion conservative when it comes to underwear. I used to be a black boxers guy. Just wait for the holiday sales of a large underwear competitor and stock up on all the black boxers versions. Recently, I have selected more colors, which is good.
Winners: socks, king fit boxers, sports shorts
The mystery box had the shorts that I wanted to try as well as the king fit boxers (white) and socks.
The Max Wyatt shorts are thin and light. I could see them being more like a more-fitted lounge short or another version of boxer shorts.
The socks are mid-calf length and are black and white. The socks are comfortable and have the right amount of elasticity.
The king fit boxers in white are like the black king fit boxers that I reviewed above. White is a non-forgiving color, so I hesitate in buying anything white except t-shirts and dress shirts. Again, recall, I am used to buying all-black underwear as well (smile).
Nonstarters: jockstrap and briefs
In the box was a pair of jockstraps and for styling, my past still has a strong effect on the present. The jockstrap is a huge step forward. While the fabric felt good, the styling felt too forward. The briefs do not look right on my physique.
I am happy with my purchase, especially the lounge shorts. For delivery, I think that for living in the United States, I would pay more for quicker shipping to accommodate the customs processing time.
Despite the mystery box having items I did not want, the items which were included in the box (and I liked) were worth the price paid. (Maybe I will try the jockstrap one day.)
While I was writing a blog post about the styles of men’s underwear, I found out about the lounge shorts that e-commerce company Nice Laundry sells. I decided to purchase some to see what the shorts are like. Below is a type of unboxing combined with an initial view.
Background on Nice Laundry
According to the Washingtonian Magazine, Nice Laundry was founded by Ricky Choi and Phil Moldavski in Washington, D.C. The co-founders, who both grew up in the D.C. metropolitan area, used to work at a company called Living Social.
A start with socks, then added underwear
Nice Laundry initially started as a website to sell socks. The company also recycles old socks, a policy that the company has had since its beginning.
The company has moved to New York and was mentioned in the New York Times. The company started selling underwear in 2016, according to the N.Y. Times.
The ordering process is straightforward at the website. A customer has the option to add customized details to the item, if desired. (Be advised that adding customized details makes the order a final sale, as noted at the website.) I ordered two lounge shorts, one the 4 inch inseam version, and the other, the 6 inch inseam. Because it was my first order, I received a complementary pair of socks (a nice touch).
Arrival of the Package
The order (lounge shorts and socks) was in a slim box, which was shipped from New Jersey. The box has two lids: the outer and an inner lid, which covered the order. The shorts were packed neatly, each in a re-closable bag (not sure of the material).
The Lounge Shorts
The lounge shorts appear to be mesh gym shorts, but there are slight differences. The lounge shorts have a liner in them, so that they can be worn without underwear. In addition, the shorts contour the thigh such that there is no opening. This is an important detail if a guy decides to wear them without underwear. The material is soft to the touch and feel nice on the skin.
The outer material is nylon; the inner material is micro-modal. The shorts were made in China.
Referring to a previous post, the lounge shorts appear to be a compromise between boxer shorts and the boxer brief with the mesh short fabric. Quite an interesting design and one that I like.
At this point, I have not tried to wear them under pants or jeans, as my intention was to wear the shorts by themselves. But I may try it. I have started to buy slim-fit pants and jeans, and I am not sure if these shorts will fit under them.
As expected, the 4 inch inseam version shows more thigh. This version seems more like boxer briefs. The six-inch inseam seems more like gym shorts.
I have noticed the range of colors and designs with socks. I typically have worn dark blue, grey, or black dress socks or ankle sports socks. The company sent a pair with more color and design than I have been used to wearing. As the socks came as a free gift with the order, I will try them.
A note on “high-water” pants
(It appears to be the current style (at the time of this writing in November 2019) to wear pants that are somewhat short to show off the shoes and socks. I will not adopt the “high-water” pants style.)
I am happy with my purchase. I think they will be a good option for wearing around the house and outside on warmer days. (At the time of this writing, it is nearly December (cold) where I live.)
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Box Menswear, an e-commerce company based in Liverpool, Merseyside, United Kingdom.
(Note: I have a review of my order from the brand in another blog post.)
I will start with a discussion of the brand owner, Luke Mills.
After that, I will present information about preparations for the sale started in October 2019 with a photo shoot in Texas in the United States. Following that, I will discuss Box Menswear’s new item releases.
In the interview with Bang & Strike, Luke provided the inspiration for the name of the brand, Box.
I just wanted super duper soft boxer shorts, that you can wear all day. I used to get told off as a kid for putting my hand down my trousers and rearranging my bits and bobs in my boxer shorts as they get all tangled up and uncomfortable and stuff like that, and I wanted something that didn’t do that. The name comes from my mum, because one of the many words for your private parts was your ‘lunch box’. There is a statue above Lewis’s in Liverpool, and the statue is a naked man with his willy hanging out, and she always called that his ‘Lunch Box’.
Above is the sizing chart for Box Menswear clothing.
The Preparation: The Texas,
United States, Photoshoot
In October 2019, Box Menswear had a week-long photoshoot session in Texas in the United States of America. The group had 19 models and 5 photographers (and the Box Menswear owner, Luke).
The models: Dan Tai, Josh Riquelme, Josh Watson, Josh Jakobs, Daniel Shoneye, Alex Grant, Reno Gold, Carlos Effort, Paul Cassidy, Seth Holbrook, Ridick, Kyle Hynick, Fran Dullon, Refugio Hernandez, Rossilino, Dan Soar, Braydan Ifould, Anthony Stefanelli, Mojib.
(As a side note, through social media posts, I discovered that some of the models traveled to the United States for the first time for this trip: Dan Tai (UK), Braydan Ifould (Australia), Carlos Effort (Spain), and Paul Cassidy (Slovakia). (If there are more, please let me know in the comments.))
The photographers: Alex Wightman, Peter Fletcher, Texas-based Carlos Salazar, Rafa, and Jake O’Donnell.
The photo shoot started in Dallas, Texas, and then in Austin, Texas.
Two of the models, Josh Riquelme and Dan Tai,
are YouTubers. They prepared video logs of their experiences. I attach their
video logs below.
Related Note: Josh Riquelme and Seth Holbrook Visit Box HQ in Liverpool
Josh Riquelme and Seth Holbrook (with Alex Rose), two of the models at the Box photoshoot in Texas, visited Box Menswear headquarters in Liverpool, UK, and posted YouTube vlogs.
During this photo shoot, the images for the
new products were captured. In addition, the photographers captured other model
shots, some of which are on the photographers’ respective Instagram accounts.
In addition, many of the models are active social media producers, with many posting on Instagram and Only Fans regularly. As photography lovers, the models also took photographs and posted many photos on their social media accounts.
Josh Watson and Anthony Stefanelli
During the the photoshoot in Texas, among the photos were some demonstrating the height differences among the models. Some photos feature models Josh Watson and Anthony Stefanelli. Josh is 6’4″ or 1.93 meters; Anthony is 5’3″ or 1.60 meters. The difference in height makes for striking photos.
Box Menswear’s Owner Celebrates His Birthday in Texas
Another side note: During this photoshoot, Box Menswear’s owner, Luke, celebrated his birthday.
Josh Watson’s Interview with Only Fans
Josh Watson, one of the Box Menswear models at the Texas photoshoot in 2019, had an interview with Only Fans. In the interview, Josh discusses his background as well as his favorite activities.
Box Menswear: New Item Releases
Box Menswear has released new items for sale:
loungewear, new selections in underwear, and two items related to a campaign
for a UK organization, the National AIDS Trust.
Loungewear: Leggings and Lounge
or Pajama Shorts
Loungewear appears to be a popular clothing
category. The clothing is designed for wearing in one’s home–chilling after a
workday, dressing for a work-from-home day, or just for watching TV or doing
house chores. The clothing appears to be related to pajamas, or sleep clothing,
because you can wear these clothes to sleep in.
The key is that the clothing should look neat,
as stated in an article by Men’s Health.
Box Menswear has responded to this requirement with two items, leggings, and
lounge (or pajama) shorts.
The fabric in the leggings is 95 percent bamboo cotton and 5 percent spandex. According to the company description of the leggings, the fabric is “super soft bamboo cotton material” which are designed to “keep your legs warm without feeling restricted.”
The leggings are designed to be worn by itself
or with shorts. The issue is how a guy would feel having his manhood visible to
the world. I did a quick search engine search and found an article at Men’s Health,
where the author, Brett Williams, asked staff on their opinions on how to wear
leggings in the gym. Most of the guys’ questions would choose to wear shorts
over the leggings in public. The author ultimately decided to wear the leggings
by themselves–but with a shirt big enough to cover his manhood.
The colors that Box Menswear has for sale, grey and white could be more revealing without shorts and a grueling, sweaty workout at the gym or for an outdoor run. One of the photos with Ridick has Ridick in soaking-wet leggings. The fabric becomes transparent, and the fabric does become somewhat revealing (link (nsfw)) in the manhood area but not totally.
[So, dear reader, what is your say, leggings
with or without shorts? Drop a comment with your thoughts.]
(The fabric content for these fishnet-style
shorts is not mentioned in the product description.)
The models on the Box Menswear website,
demonstrate all options for wearing these shorts. These shorts are best left
for the private entertainment of a significant other.
Men’s Underwear: Boxer Briefs
While the product descriptions at Box Menswear
have “boxers”, the fit of the Box Menswear boxers is actually a boxer brief.
Boxer shorts have a full fit, while the Box boxer fit close to the body. For
more discussion about this distinction, you can read my previous blog post, menswearnews.com/2019/11/20/types-of-mens-underwear/.
I am curious about these transparent items, jockstraps and the boxers. Readers,
please share your thoughts in the comments. If this is a fashion trend, it
would be interesting to hear more about it. My thought is that these are
more-intimate items for use with significant others.]
[The request from customers and brand fans for
a transparent thong may have answered, in part, my question about these
transparent items. The reason for liking these garments is still not revealed.
I am interested in hearing from readers about transparent, or see-through,
Men’s Underwear: Red on Red Jockstrap and Briefs
Box Menswear with the red on red jockstrap and briefs is donating a portion of each sale to the UK-based National AIDS Trust in support of World AIDS Day on December 2, 2019.
The fabric content of both the jockstrap and
briefs is 92 percent cotton and 8 percent Spandex. The waistband for these
items are slightly wider than the other jockstraps and briefs.
Box Menswear: Existing Items
In addition, to having a new range for sale, the companyhas existing product lines for sale, sports shorts, Max Wyatt collection, socks, boxer briefs, jockstraps, briefs, trunks, swimming trunks, and swimming briefs. (I will initially discuss the sports shorts, and update the page with the remaining items.)
Box Menswear: Sports Shorts and the Max Wyatt Sports Shorts
When I first learned about Box Menswear, I first looked at the sports shorts 2.0 collection. While these can be worn for athletic pursuits, these shorts could be worn as lounge shorts or as even a trimmer form of the boxer shorts, as discussed in a previous blog post. The fabric content is 92 percent Elastane and 8 percent Spandex.
The sports shorts 2.0 are different from the previous Box sports shorts in that the shorts are label free. As a result, the shorts could be worn as underwear.
The Max Wyatt version of the sports shorts has slightly less length than the sports shorts and demonstrating the wearer’s thighs, glutes, and other attributes. These details were the goal of the redesign.