Men’s Underwear 2021: Walking Jack’s Ash Collection

Men’s Underwear 2021: Walking Jack’s Ash Collection

Introduction

Walking Jack is an underwear brand based in Greece. After the Bluebird Collection, the brand released the Ash Collection. The Ash Collection is available in the following styles: trunk and brief.

Read more on

elsewhere on the blog.

Walking Jack’s Ash Collection

The Ash Collection offers a grey mélange underwear body with the black waistband design, with a fabric composition of 95 percent cotton and 5 percent Elastane. Also, the Ash Collection offers a lined pouch.

Model: Alexis Estrada. Photographer: Adrian C. Martin.

Ash Collection Photo Campaign

Walking Jack had a photo shoot for its Ash Collection. The model was Loren Cruz, a fashion model from the Canary Islands, Spain. The photographer was Adrian C. Martin. The photos were taken in the Canary Islands.

Trunks

Briefs

Size Chart

Walking Jack has a wide variety of sizes from Small (27-29 in or 70-75 cm) to XXL (36-39 in or 91-99 cm).

Shipping

Walking Jack delivers worldwide. I live in the United States. According to Walking Jack’s website, I am in zone 4. The shipping fee is6.50 euros (registered post) for an expected delivery time of 5 to 14 business days or 18 euros for an expected delivery time of 2 to 3 business days.

Photo Gallery

The brand included photos of Loren in other underwear available at Walking Jack.

Conclusion

I hope you are inspired to try out Walking Jack’s new Ash Collection. What has been your experience of the Walking Jack brand? What style of men’s underwear is your favorite and why? Tell me in the comment section.

Mens Essentials-Basic, Everyday Underwear Brands

Mens Essentials-Basic, Everyday Underwear Brands

The desire today is to express one’s individuality through clothing. This desire extends to underwear. Many brands focus on creating basic, everyday men’s underwear, sold in department stores and online. It can get confusing to know that these brands are available, so I have tried to collect the brands into one post for your convenience.

The basic forms of men’s underwear are briefs, trunks, boxer briefs, and boxer shorts. (Read a separate blog post on the styles and types of men’s underwear for more information.)

Brands

Sold in Physical Stores (and Online)

PVH Corporation: Calvin Klein and Tommy Hilfiger

Although Calvin Klein and Tommy Hilfiger are separate brands, these brands have the same owner, PVH Corporation.

Calvin Klein started in New York in 1968. According to the PVH Corp. website, the Calvin Klein brand had US$9.4 billion in retail sales (2019). PVH Corp. acquired Calvin Klein in 2003.

Calvin Klein underwear ads were forward. (I did a blog post on Calvin Klein’s relationship in Times Square, New York City.)

Calvin Klein is sold to all men with all kinds of body types. Typical colors are black white and blue. There are reds and oranges in the lineup.

The Tommy Hilfiger brand started in 1985. It started as a department store brand. PVH Corp. acquired the brand in 2013.

Notably, Tommy Hilfiger brand has professional tennis player Rafael Nadal as a model for its clothing. The brand had US$9.2 billion in retail sales (2019).

Tommy Hilfiger brand underwear comes in solid colors or with printed designs.

Franco Mayorga, Argentina

Franco Mayorga (aka Kito Shelby) is a football player, model, and personal trainer who lives in Argentina, South America.

Moschino

Moschino is a clothing brand based in Italy. The brand sells briefs and boxer briefs at a higher price point.

Bang and Strike

Bang and Strike started in 2006 as a retailer of men’s underwear. In 2019, the organization decided to focus on selling its stock of men’s basic underwear.

The focus of the brand is “to create a brand that had a familiar yet modern feel and that was uncomplicated, clean cut and aspirational. Underwear for guys that appreciate low key style.”

Stance

Stance started in 2009 with selling socks with vibrant colors and designs. Later, the brand offered boxer briefs and other clothing for sale. The brand offers two types of boxer briefs, one with an internal pouch (the “Wholester) and the boxer brief. The brand calls the fabric used to make its boxer briefs the “butter blend,” 66 percent modal, 26 percent lyocell, and 8 percent elastane.

Hanesbrands, Inc

Hanesbrands, Inc., owns three brands: Hanes, Champion, and Bonds (in Australia). The company started in 1901. The company notes that it manufactures 70 percent of the clothes it sells. The brand offers boxer briefs, boxer shorts, and briefs.

Jockey

Jockey started in 1876 and is based in Kenosha, Wisconsin. The brand’s underwear is sold in major department stores. The brand has a wide selection of underwear, from boxer briefs to thongs.

Fruit of the Loom

The Fruit of the Loom brand started in 1851. The company focused on producing textiles in Rhode Island. Later, the brand made underwear and other clothing. The company protected the brand name under trademark in 1871. The Berkshire Hathaway Group acquired the brand in 2002.

Muchachomalo

Muchachomalo is a brand based in the Netherlands. The brand name translates to “bad boy” in Spanish. The idea for the brand is to place art based on life and feelings on the underwear, suggesting that the bad boy wears underwear to be shown. The brand has solid colors for sale.

The brand sells boxer briefs and trunks for men.

E-Commerce

Pair of Thieves

The links in this subsection are affiliate links, which means I earn a small referral payment if you choose to purchase the product.

Pair of Thieves is an e-commerce underwear brand. However, the brand’s underwear has a presence in the brick-and-mortar world through being sold at Target stores.

The brand offers mostly boxer briefs and trunks. Briefs and boxer shorts are available but have fewer options. The patterns range from one-color fabric to more vibrant designs.

The brand has three founders, Cash Warren, Alan Stuart, and David Ehrenberg. The goal of the brand is to offer well-made basics (socks, underwear, t-shirts, and loungewear) that can handle whatever the owner does. For every order, the brand contributes clothing to those who experience homelessness.

Pair of Thieves | Briefs are back – Shop Now!

Walking Jack

Walking Jack is an underwear brand based in Thessaloniki, Greece, in 2018. I wrote previous blog articles about Walking Jack:

The goal of the brand to improve the fabric, fit, and feel of basic, everyday underwear. The underwear is made in Portugal.

The pouch is contoured to fit the male anatomy perfectly. It offers support and room exactly where every man needs it most.

Almost all our seams are flat lock to avoid any friction or irritation against your skin.

It took years of research, effort, and hard work to create the garments you buy from us.

We source the best materials, fabrics, and manufacturers so we can offer our customers nothing but the best.

We are present in every part of the production and look after every detail.”

Walking Jack website

The brand has underwear styles in black, white, blue. Printed designs are also available.

Adam Smith

Adam Smith is a brand based in New York City. The creator is Yasemin De Mirci, who created underwear based on discussions with men explaining what they wanted in underwear.

The brand has several collections, each with its targeted style. In the Basic Collection, the brand offers boxer shorts, boxer trunks, briefs, and trunks.

Saxx

Saxx is an clothing brand based in Vancouver, Canada. The brand’s underwear has a pouch feature that maintains “order”. The brand sells mostly boxer briefs, and a few briefs, across its collections.

Ballistic Menswear

I wrote a previous post about this Canada-based brand. The brand sells boxer briefs and briefs.

Unsimply Stitched

Unsimply Stitched is a brand based in Los Angeles, California.

The brand offers boxer briefs with a wide selection of designs. (The company sells socks as well.)


How often to change underwear?

Daily. Underwear and socks should be washed after each wearing.

How often should guys replace underwear?

Deyan Dimitrov, CEO of Laundryheap, has some top tips on when to replace items – not just for cleanliness, but also to get the best out of them.

He told Metro.co.uk: ‘Generally speaking, and this applies to any garment, how often you replace your underwear will depend on how many pieces you have in your rotation, how well made they are.

‘How well you care for them is also key. Don’t throw items away simply because you’ve read that they need replacing every year. You’ll save yourself a lot more money in the long run.’

Avoiding Fashion Waste: Recycling Used Underwear

The World Economic Forum encourages the recycling of washed, used underwear to address the issue of textile waste.

“What do you do with your unwanted underwear? Chances are you throw them away.

Now a clothing company in Philadelphia, US, says it’s time to stop casting our undergarments aside. About 5 million kilogrammes of unwanted underwear ends up in landfill sites across the US every day, according to The Big Favorite.

It says it’s bringing circularity to underwear – “the one category remaining that can’t be donated or resold” – by encouraging customers to return their old undies to the company for recycling instead of throwing them away.”

Conclusion

The market for men’s underwear is huge, with many brands available for purchase. Do you have a favorite brand? Write about it in the comments.

Mens Black Underwear: Apixt, Reliable Essentials

Check out Apixt’s Kickstarter

Grab a pair or two from Apixt’s basics

collection: black boxer briefs, briefs,

and trunks.

Introduction

Feel comfortable in reliable black underwear?

You are not alone. I have found that black underwear is still a popular choice. You pick out a pair from the drawer, dress yourself, and go about your day.

I have found out that there is a new brand that would offer only briefs, trunks, and boxer briefs in black: Apixt. The brand has a Kickstarter campaign. The campaign has a US$3,000 goal, with a May 21, 2021, deadline.

What Makes Apixt Special?

  • The underwear is designed to feel like a second skin.
  • Environmentally sustainable fabric: made from the hulls of soybeans.
  • The underwear is made in Europe, with SILVERPLUS technology.

Read more about Apixt’s basics collection at Kickstarter.

Mens Underwear 2021: Ballistic Menswear

Mens Underwear 2021: Ballistic Menswear

Introduction

I found Ballistic Menswear because a photographer tweeted about the Halifax, Nova Scotia, Canada-based brand. Ballistic has underwear for sale now, but the brand plans to offer swimwear and gym wear for sale in the future.

Author’s note: I wrote a blog post about Kyle Hynick, a model who is from Halifax.

Social Media

Underwear

Ballistic sells briefs and two types of boxer briefs: mesh and athletic. The size charts from Ballistic underwear is located conveniently on the product page.

The fabric composition (for the briefs and mesh boxer briefs) is 95 percent bamboo viscose and 5 percent Spandex. The boxer briefs have a mesh panel in the front; the athletic boxer briefs have solid fabric.

For the athletic boxer briefs, the fabric composition is 95 percent Polyester and 5 percent Spandex.

(Note: To read more about the styles and types of men’s underwear, read another blog post for more information.)

Delivery

Ballistic Menswear uses Canada Post and DHL (outside Canada).

Payment Accepted

When I published this post, the brand accepts Visa, MasterCard, American Express, and PayPal.

Conclusion

Ballistic Menswear daily underwear, with a little bit of daring (with the mesh underwear versions). With the nice selection of colors and good size range, many guys can find something they like.

The 2021 Ultimate Guide: Men’s Crossfit Shorts

The 2021 Ultimate Guide: Men’s Crossfit Shorts

Introduction

Perhaps you are a newbie Crossfit enthusiast preparing for your first WOD, or you are a skilled Crossfit athlete seeking to find the best men’s shorts that will be as tough as you perform your exercise movements. This article will explain the various types of Crossfit shorts that are on the market.

WOD or Box Shorts Are Just Gym Workout Shorts

According to the wodhopper website, a Crossfit box is a gym that affiliates with Crossfit. An affiliated gym must have Crossfit-certified trainers on site. WOD in Crossfit stands for workout of the day. As each gym is independent, the workout emphasis varies from gym to gym.

According to Invictus Fitness, Crossfit gyms typically “post one workout each day for their members and online followers to complete.” So box shorts or wod shorts are essentially gym shorts.

For a reflection of a new person starting Crossfit from mens physique, read a blog article about Tom Seed.

Crossfit Shorts that Will Work as Hard as You During Your WOD

Crossfit uses functional movements. As a result, shorts that allow you to achieve the full range of motion is the best. You have a range of shorts from which to select your favorite.

Brands

Several brands create Crossfit shorts, including Nike, No Bull, Reebok, Ten Thousand, and Rogue.

Crossfit Board Shorts

In this blog, I wrote an article for board shorts in mens physique competitions. The board shorts there are closer to the leg. For Crossfit, the board shorts have a wider leg opening given the demands of the Crossfit WOD. For example, see the Reebok board shorts; the shorts have a wide leg opening that could suit demanding leg-focused exercise movements. Reebok’s board shorts have pockets.

The Rogue brand also has a board shorts option available. The board shorts, like the Reebok, have a pocket.

Crossfit Cordura Shorts

What is Cordura?

Cordura is a trademarked brand name for a fabric that INVICTA (a subsidiary of Koch Industries) manufactures. The synthetic fabric is available for civilian use. Cordura can withstand abrasions, is generally water repellent and flame resistant. Read more about Cordura at Sailrite’s website.

I was not able to find any shorts with Cordura. If the reader finds one, please let me know in the comments.

Crossfit Kevlar Shorts

What is Kevlar?

Kevlar is a trademarked brand name for a synthetic fabric known best for its use in bullet-resistant body armor. Kevlar’s creator is Stephanie Kwolek, and DuPont owns the trademark. Kevlar is cut and puncture resistant and flame resistant.

Why is Kevlar used in Crossfit shorts? The workouts can be demanding, but not to the extent of needing Kevlar’s strengths. I was not able to find any shorts with Kevlar. If the reader finds one, please let me know in the comments.

Crossfit Compression Shorts

This subsection contains affiliate links. This means that if you use these links to visit a merchant I may earn a commission–at no additional cost to you.

Considering the functional exercise moves in Crossfit, a compression short is available. The use of compression shorts is wide in fitness. Ten Thousand’s Tactical Short can incorporate an optional compression liner in the shorts. The Interval shorts also have pockets.

There is a compression short that is a separate item, such as the one from No Bull.

Introducing: The Tactical Short
New Limited Edition Color -- Iron!
New Limited Edition Color -- Ash!

Crossfit Fight Shorts

The Rogue brand offers a fight short for MMA fights, Crossfit WODs, and gym workouts. The fight shorts have a velcro closure. The Rogue fight short has a side zipper pocket.

What to Wear under Crossfit Shorts?

Given the amount of movement with this activity, briefs, boxer briefs, or compression shorts would work well. Some shorts, like the Interval Shorts discussed above, can incorporate a compression liner under the top shell of the shorts.

The Underwear Expert did a video several years ago asking Crossfit athletes about their underwear preference.

Conclusion

This article has covered the shorts available to the new and experienced Crossfit athlete. The fabrics of the shorts will sustain rough treatment during challenging WODs.

Also, Crossfit shorts have a place in the athleisure category, with most of the shorts having pockets.

Any of the shorts featured are your favorite? Please let me know in the comments.

Mens Underwear 2021: Aggelos Pirikkis for Walking Jack

Mens Underwear 2021:  Aggelos Pirikkis for Walking Jack

Introduction

Aggelos Pirikkis is a personal trainer and model who lives in Cyprus. He had a photoshoot with Canthos Studio for Walking Jack, a men’s underwear brand based in Greece.

(The underwear is manufactured in Portugal. Read more about Walking Jack on its website.)

Aggelos has a fantastic haircut.

My Experience with Walking Jack

I am a fan of the Bluebird collection. You can read my order review from the shop at the Men and Underwear website on the blog post.

Aggelos by Canthos Studio

Aggelos by Raph Pill

The Photoshoot in Cyprus

The photoshoot took place in Cyprus.

Aggelos wore several selections from the Walking Jack range:

  • Bluebird Trunks
  • Fern Briefs
  • Letters Trunks  
  • Solid Briefs in white, black and blue.

Bluebird

The Walking Jack collection

Fern

The Walking Jack collection

Letters

The Walking Jack collection

Solid briefs

The Walking Jack collection

The brand takes its inspiration from nature to create its interpretation of classic men’s underwear.

Conclusion

Walking Jack has created great looking everyday underwear, which Aggelos models well in his photoshoot.

Have you tried the Walking Jack brand, or perhaps interested in learning more about the brand? Let me know in the comments.

Men’s Underwear 2021: Box Menswear Releases Bold New Range

Men’s Underwear 2021: Box Menswear Releases Bold New Range

Introduction

In August 2020, Box Menswear released 4 new underwear styles. One was a new version of the King Fit boxer, the Evo version. Three other styles were more bold selections within the well-searched and competitive men’s lingerie category:

  • Suspender jock
  • G-string
  • All over lace boxers

The new range is a departure from the current range of men’s underwear available for sale at Box. Based on the number of people searching for items in the men’s lingerie category, it is a good bet. The available sizes for the new range are XS to XXL. (Further details are below in this article.)

Box Menswear’s sizing chart

Note: At the time that this post was published, the new items are available for pre-order.

Other New Items

In addition to these new items, I have learned that there are other new releases, for example, new colors for the king fit boxer brief as well as shorts. (Further details are below in this article.)

Presenting Matt Luscious and Photographer Paul Jamnicky

In viewing Box Menswear’s Instagram pages, I saw previews of the new range. Photographer Paul Jamnicky and Canadian fitness model Matt Luscious created images, with Matt wearing the new range. Both men posted photos on their respective Instagram pages.

In October 2020, Matt competed in his first classic physique competition.

In 2021, Matt moved to New Brunswick, Canada.

Connor Mead and Photographer Paul Jamnicky

Also on Paul’s Instagram is another model wearing Box Menswear clothing–Connor Mead. Connor is a college student on Toronto, Ontario, Canada.

Box Menswear’s New 2020 Additions

King Fit Boxer Briefs (Pink, Powder Blue)

The King Fit boxer briefs are a popular style at Box. The company added new color options: pink and powder blue.

New Selections for Shorts

Box also added new shorts in the 2020 range, including compression shorts and retro thigh cut shorts. (See the full selection on the Box website.)

Model: Abdul Kareem
Oliver James, owner of Metcon Leeds Gym (read more about Oliver in blog post on Tom Seed).

King Fit Boxer Briefs, Evo

.With the new Evo version, there are several changes from the current version. The first is the bigger waistband with larger lettering for the brand. According to the brand description, the Evo is made of cotton fabric.

(The current king fit boxers have a fabric composition of Body: 96 percent bamboo viscose, 4 percent elastane; vent: 88 percent polyamide, 12 percent Spandex.)

Matt Luscious by Paul Jamicky in Toronto, Ontario, Canada.

The Evo features more room in the front as well. The Evo only comes in one color, nude (appears to be a beige color).

Suspender Jock

The suspender jock is a new addition to Box’s jockstraps range. The suspender jock, like the king fit Evo, features a bigger waistband with the larger typeface of the brand. The styling of the jockstrap is different in two ways:

  • The rear of the jockstrap has more straps, the usual two at the rear but bigger and more elastic grip. There are two vertical straps are each side.
  • The front of the jockstrap has a blue fabric panel, with an opening at the top.

The overall look is strong yet more-revealing. You can see more images (NSFW) on the website.

G-String

The G-string is a more-revealing brief style. The only real fabric covering with the g-string is the front, which is a thin, see-through material. There are thin straps that have the brand name which holds the g-string on the body.

You can see more images (NSFW) on the Box Menswear website.

All Over Lace Boxers

With the lace boxers, the wearer gets fabric coverage like a boxer brief, but the fishnet-style solid fabric is see-through. The styling is similar to the new king fit Evo style discussed above.

You can see more images (NSFW) on the Box Menswear website.

Conclusion

With the suspender jock, g-string, and lace boxers, Box Menswear has made its entry into the men’s lingerie market. After glancing at the search traffic numbers, the category has high interest and many brands trying to fulfill the wants of the people in this market.

Perhaps, you want to add some variety to your underwear selections. Check out what Box has to offer.

Have an interest in men’s lingerie? If so, leave a comment as to your favorite styles in the comments. If there are styles that are not widely available, but you think should be, let us know of the rare or missing styles in the comment section.

Men’s Underwear 2021: Men and Underwear, the Shop– An Order Review

Men’s Underwear 2021: Men and Underwear, the Shop– An Order Review

Introduction

While preparing a blog post for Walking Jack’s Bluebird Collection, I decided to order one of the Bluebird Collection to see how it feels in real life.

I placed an order through the store associated with the Men and Underwear blog. I have been a longtime fan of the blog, so I knew the blog had a store associated with it. The blog is based in Greece and sells Walking Jack, a brand also based in Greece.

As Men and Underwear, the shop, is located in Greece, the prices are in euros. I paid through PayPal, which performs the currency exchange.

My order: Walking Jack and Bluebuck

I ordered a Bluebird Collection trunk (23 euros) and two of the trunks in the Fern Print Collection (25 euros). Separately, I had been looking at the brick trunk by Bluebuck (29 euros), a brand based in the United Kingdom. I decided to include it in the order.

Delivery through DHL

For delivery, I chose DHL, a more-expensive delivery option (18 euros). Given the distance between Greece and the United States, I preferred the shorter delivery time, with location tracking. I ordered on July 14 and I received the package through the U.S. Postal Service (USPS) on July 18. (DHL delivered to its District of Columbia office and then used the USPS to deliver to my home through Priority Mail.)

The Reveal

My order arrived in a yellow and white DHL plastic envelope, with four packages inside. There was also a small bag of gummy bear candy in the envelope. The Walking Jack underwear was packed inside dark blue envelopes and the Bluebuck came inside a recyclable clear bag.

Walking Jack

The Walking Jack underwear. The Fern Print collection has a fabric composition of 90 percent polyester and 10 percent Elastane. The fabric feels really soft and the stitching is neat. The Fern Print trunk almost has a boxer-brief type fit, which is perfect for me.

The Bluebird collection also has excellent production quality and a soft feel to the fabric. The Bluebird is slightly shorter than the fern print and has a snug fit. The amount of stretch is on point.

I had a concern that the underwear would be smaller than the size shown. With relief, this was not an issue. The size I picked fit well.

Walking Jack underwear is made in Portugal.

Bluebuck

Bluebuck uses recycled polyester in its fabric. The fabric composition is 46 percent cotton, 46 percent polyester—from plastic recovered from the ocean (material by Seaqual), and 8 percent Elastane. The Bluebuck trunks are lightweight, have a nice color and a soft feel. The trunks fit well. The lighter fabric is perfect for hot, summer days.

Like Walking Jack, Bluebuck underwear is made in Portugal.

Conclusion

I have been a reader and fan of Men and Underwear for many years. I had pages saved on my internet browser of underwear that I wanted to try. With trying out Walking Jack, I was able to try out the store associated with the blog and to add in one from my saved list to my order.

I am impressed with the quality of Walking Jack and Bluebuck, and I am happy with my purchase. If you are looking for new brands to try out, I recommend both. Check out my blog post on the Bluebird Collection.

Let me know your favorite brands by email or in the comment section.

Men’s Underwear 2021: Walking Jack’s Bluebird Collection

Men’s Underwear 2021: Walking Jack’s Bluebird Collection

Introduction

Walking Jack is an underwear brand based in Greece. The underwear is designed in Greece and made in Portugal. The brand applies a modern take on classic men’s underwear. The Bluebird is available in the following styles: trunk, brief, and solid brief.

I am a fan of blue and the underwear looks great. I am interested in trying on a pair of the trunk style. (See another post with my personal review.)

Bluebird Collection Photo Campaign

Walking Jack had a photo shoot for its Bluebird Collection. The model was Roger Zacha, a physiotherapy student in the Netherlands. The photographer was Louis C. The photos were taken in Cyprus.

Walking Jack’s Bluebird Collection

Walking Jack’s Bluebird Collection offers an all-blue design, with a fabric composition of 95 percent cotton and 5 percent Elastane. Also, underwear in the Bluebird Collection offers a longer waistband and a lined pouch.

The underwear is suitable for the gym and daily wear, an indication that the underwear can be worn to work and school as well as to a workout (gym or at home).

Size Chart

Walking Jack has a wide variety of sizes from Small (27-29 in or 70-75 cm) to XXL (36-39 in or 91-99 cm).

Shipping

Walking Jack delivers worldwide. I live in the United States. According to Walking Jack’s website, I would be in zone 4. The shipping fee would be 6.50 euros (registered post) for an expected delivery time of 10 to 14 business days or 20 euros for an expected delivery time of 2 to 4 business days. As I use the U.S. dollar, there is an international currency exchange element.

Due to the COVID-19 pandemic, delivery can be affected. Walking Jack provides a delivery advisory for customers to review.

Conclusion

The Bluebird Collection is a great new addition to Walking Jack’s product lineup. The shade of blue selected for the collection is on point.

If you are looking for something new to add to your wardrobe, consider the Bluebird Collection.

Times Square, New York City, and Calvin Klein

Times Square, New York City, and Calvin Klein

Please like, share, and comment. It helps me know what content you, the reader, like.

The Influence of CK on Underwear Advertising and Social Media Influencers

Introduction

Note: This story is based on observations in a pre-pandemic New York City. May we recover from this pandemic experience, so that we will be able to scale back up with deliberate care–over time–to pre-pandemic levels.

One-time fitness model and personal trainer Kyle Hynick posted some photographs from his photoshoot with New York-based Photographer Jade Young seemingly in Times Square in New York City. The backdrop had people there who appeared not to be looking at a dude posing for photographs in his Calvin Klein underwear. The people essentially appeared to be fully engaged in doing tourist things. Initially, I thought that the background of Times Square was a creation of photo editing.

My thought was not correct. A commentator on Kyle’s photos stated that the commenter viewed Kyle’s photoshoot in person. I was immediately intrigued. Of course, physique competitors seek the limelight and can pose their well-trained and dieted physiques on stage in front of an audience. Posing a physique on a public stage is just a matter of scale.

I discovered that another model, Tyson Dayley, a WBFF pro fitness model, also had a photoshoot in Times Square. In his photos and video that he posted on Instagram, however, the people in the background also were taking photos of Tyson. People were sitting close by.

Times Square, Manhattan, New York City. What draws Photographer Jade Young there? Why a male in underwear appears to be an unsurprising sight? I did a quick Internet search on the history of Times Square to find out.

Times Square: from Gritty to Upscale Tourist Destination and Corporate Location

Times Square, a tourist destination and business area, was once home to adult films and gritty culture. There is a blog post on the history and transformation of Times Square at the Times Square District Management Association website.

Times Square and Calvin Klein Underwear

In Photographer Jade Young’s photos in Times Square, at times the models wear Calvin Klein underwear. There is a connection between Calvin Klein underwear and Times Square: the billboard ads for the underwear brand made history there.

In 1982, Calvin Klein had a billboard ad with Olympic athlete Tom Hintnaus in Times Square. The photographer was Bruce Weber. According to a New York Times article, the billboard ad stopped traffic.

Since then, Calvin Klein ads pushed underwear advertising forward, including the next model, Mark Wahlberg. Following Mark Wahlberg, other models became famous after being featured in a Calvin Klein underwear ad. (See also another article on CK models becoming actors.) The New York Times published another article about another former Calvin Klein model, Antonio Sabato, Jr.

Also in Times Square, is a guy who has made a lot of money walking around Times Square in cowboy boots and underwear, the “Naked Cowboy“. Freshpair’s National Underwear Day, August 5, had a runway show in Times Square.

Jade Young and Times Square Photoshoots

When the Calvin Klein ads first appeared, high-speed Internet or social media sites did not exist. But that history seems to have had some influence on fitness models and influencers, who often feature underwear or men’s clothing brands in their social media posts.

In addition, there are more underwear brands in the market. Still, Calvin Klein, now part of PVH Corporation, remains a strong market player in underwear.

Jade Young now also takes photoshoots in Times Square with men in underwear in person rather than in a billboard photograph. I think the transition also humanizes the model as you could interact with the model and the photographer and perhaps even get an autograph. Formerly, you only could look up at a huge billboard ad.

Jade Young and Kyle Hynick

Kyle Hynick, featured on this blog, posted several photos from Times Square.

Jade Young and Tyson Dayley

Tyson Dayley, a pro fitness model and fitness influencer, also posted photos and videos taken in Times Square.

A Sidenote-Calvin Klein in Hell’s Kitchen, Manhattan

Michael Hallenbeck, an NYC-area photographer had a photo shoot (2018) with fitness model Nick Sandell in Hell’s Kitchen.

Hallenbeck captured images of Sandell posing around Manhattan in a pair of Calvin Klein boxer briefs.

Conclusion

When I looked at Jade Young’s photos of models in Times Square, I did not expect that it would lead to a blog post. But the notion of posing in public so openly was an attention grabber. When doing research and finding articles that traced a story, my old journalistic love for a story was reawakened. I could not resist.

How interesting that a Calvin Klein ad pushed the mainstream culture forward as well as developed many new underwear brands. Despite that, Calvin Klein remains a market force.

If you notice any Instagram posts with other fitness models in Times Square, please leave a comment with the link.