I found Ballistic Menswear because a photographer tweeted about the Halifax, Nova Scotia, Canada-based brand. Ballistic has underwear for sale now, but the brand plans to offer swimwear and gym wear for sale in the future.
Author’s note: I wrote a blog post about Kyle Hynick, a model who is from Halifax.
Ballistic sells briefs and two types of boxer briefs: mesh and athletic. The size charts from Ballistic underwear is located conveniently on the product page.
The fabric composition (for the briefs and mesh boxer briefs) is 95 percent bamboo viscose and 5 percent Spandex. The boxer briefs have a mesh panel in the front; the athletic boxer briefs have solid fabric.
For the athletic boxer briefs, the fabric composition is 95 percent Polyester and 5 percent Spandex.
(Note: To read more about the styles and types of men’s underwear, read another blog post for more information.)
Ballistic Menswear uses Canada Post and DHL (outside Canada).
When I published this post, the brand accepts Visa, MasterCard, American Express, and PayPal.
Ballistic Menswear daily underwear, with a little bit of daring (with the mesh underwear versions). With the nice selection of colors and good size range, many guys can find something they like.
I found some of Kyle Hynick‘s photos where he was wearing a big flannel shirt that had an embroidered logo and design on it. I discovered that the jacket is an overshirt.
Is the overshirt a good piece to add to a guy’s wardrobe or is it just a passing fad? The overshirt is a versatile part of a guy’s wardrobe. I can see why the garment has many fans.
The Cardigan Sweater
Way back, I loved cardigan sweaters with designs like some overshirts; sadly, this type of cardigan faded away. The overshirt could fill the place of the cardigan, at least for me.
What is an Overshirt?
According to the EQVVS website, an overshirt is a jacket with the design of a shirt. The overshirt comes in various styles (zip front, button front, with pockets or without pockets) and fabrics (cotton or nylon). The style is casual, but some of the overshirts have great colors making those pieces more polished. The overshirt is versatile to wear in all seasons, which is great for the Washington, D.C., area weather pattern.
In selecting an overshirt, it should be big enough to fit a sweater underneath the overshirt, but not supersized (unless that is the look you are going for).
How to Style the Overshirt
The overshirt provides many options for creating an outfit. I am still learning how about how to create a great look. I look to YouTube videos to see what fashion bloggers recommend.
The first video is by Style by Dillan, who provides advice on creating a two to a three-layered outfit.
In the second video, Devan on Deck styles overshirts for use in warmer climates or a transition from cold to warm weather. Devan also discusses how to use overshirts to introduce color to your outfit.
YouTuber Marcel Floruss, in the third video, demonstrates several overshirts, in a variety of fabrics.
Instagram influencer, Kyle Hynick, started a page where he wears different outfits. In the photos with overshirts, Kyle wears flannel shirts with customized embroidery and plaid jackets. He wears an overshirt with a graphic tee and cargo pants or jeans. It is a well-styled, relaxed rugged combination, perfect for weeknights or weekends.
Celestial City is a small business located in Halifax, Nova Scotia, Canada. Celestial City’s owner lives in Halifax.
The brand sells embroidered sweatshirts, as Kyle is wearing one. The brand also provides for custom embroidery requests. (Check the website for more details.)
Represent is a luxury streetwear brand based in Great Britain. George and Michael Heaton, brothers, own Represent.
Several of Kyle’s outfits have a graphic t-shirt, jacket, hoodie, or overshirt, and cargo pants from the brand.
In researching this article, I became interested in the style, as I used to love cardigans with a design on them. While looking on Pinterest for Overshirt examples, I found a great looking overshirt from Percival. I liked the overshirt’s look (flannel work shirt, hazel mini hound–sold out), but I wanted to learn more about the company.
Percival is a Great Britain brand located in Hackney. The brand strives to combine a “British sense of understated style and rare, internationally-sourced fabrics and materials.” A group of five operate the business.
I emailed the company with a sizing question about another coat and received a reply. (I decided to look for an overshirt because I have several coats already. The size information was valuable.)
The order process was smooth. I will update the post with details about the delivery and fit.
My order was mailed on January 25 from the United Kingdom and arrived at my home in the United States (through DHL (20 GBP)) on January 27. The shipping is pricey, but I appreciate more the delivery speed.
I am impressed with how neatly the order was packed in the mail bag. The order arrived in a black mail bag. Inside the work shirt was within a cloth bag with the Percival logo. There was an envelope with return information if needed.
The work shirt is made of wool but is not overly heavy. (I love my cashmere overcoat–warm and light–so I pay attention to a jacket’s weight.) There is a lining in the sleeves.
I am happy with my purchase, and I will keep looking on the website for other pieces to buy.
The overshirt is a versatile part of a guy’s wardrobe. I hope that this article is also a benefit for you, the reader. (I will update this post with further examples.)
Would you consider buying an overshirt? Let me know your thoughts in the comments or by email.
I received a question about the Spartan Warrior costume. While researching this article, I remembered a photo shoot that I loved.
A few years ago, I saw a Facebook post by Rahim Mastafa in which he posted images. The model, Blake, wore a Spartan Warrior costume was a physical education teacher and looked fantastic in the costume. (The costume comes from the movie titled “300” (Warner Brothers, 2007).
Rahim Mastafa & Blake in Bath, United Kingdom
Rahim had a photo shoot with Blake, a physical education teacher, in Bath, United Kingdom. Most of the images were at the Roman Baths.
I was looking for some new gym shorts. In my search, I noticed a selection of shorts that had a length of three to five inches. I had known that some gym trainers liked short shorts for the flexibility of movement for leg day. The style was popular in the 1970s, so the fashion trend is a blast from the past.
There are two popular styles that I noticed in my search:
swim-based shorts (that can be worn in a pool or other water and at a resort or other places).
The length of short shorts depends on the length and width of a guy’s thighs. A taller guy may need a little more length. (Read an article at Esquire Magazine for how different shorts lengths look on guys from tall to short.)
Many brands have shorts with lengths from 3 to 6 inches, so there is room to accommodate all heights.
Five-Inch Inseam Shorts
On TikTok, there are posts encouraging guys to ditch long length shorts in favor of 5-inch inseam shorts (aka short shorts). (See an article by Esquire Magazine.)
Are Men’s Shorts Getting Shorter?
The Guardian newspaper had an article about men’s interest in short shorts (the way shorts were in the 1970s and 1980s) (author Priya Elan). Men’s shorts became longer in the 1990s and early 2000s. The theme of the story was the connection of menswear, sensuality, and affordable style.
There is some tension as the inseam gets to 5 inches and lower. (See discussion in next subsection.)
In the bodybuilding (and physique) world, I think that there is a desire to show the results of leg day training as well as practicality—better movement in the gym. With athleisure clothing, this gym wear is also worn in casual wear.
An article in the New Idea, a publication for Australian women, also supports short shorts and provides practical tips (author Rhys McKay). It should be noted that some parts of Australian fashion embraced short shorts (for example, brands (2Eros (Zyzz (the late Aziz Sergeyevich Shavershian (1989-2011)) shorts, also known as the S01 Icon Shorts (mentioned in a previous blog article) and fitness trainer and YouTuber Daniel Vadnal) as well as sports (the Australian Football League (AFL) and Australian rugby).
When Are Shorts Too Short for Guys?
For shorter shorts, like the Addicted mesh shorts, below, there may be some negative feedback received from the guy showing too much leg. Rick for The Running Channel on YouTube investigated this question with two-inch inseam side-split running shorts.
Bang Clothing brand offers show shorts that have a three-inch inseam.
As discussed above with the Guardian article, the shorts force a connection between men’s fashion and sensuality. However, bodybuilders and AFL athletes has embraced the fashion trend enthusiastically.
A YouTuber and male model, Brandon Pikulinski, was having this debate in his video log. He’s a tall guy, 6’3″ or 1.91 meters. Brandon is a jogger, wore short shorts and leggings on a hot day to go for a jog (at about 30 second-mark in the video).
Later, for a swim, he tried on short swim trunks with a four-inch inseam and felt the shorts were too short (at about the 6:52 mark in the video). His girlfriend liked them.
If you decide to embrace short shorts, be confident and go for it. Maybe another guy is debating the same question internally. If more guys embrace it (as in the 1970s), it will encourage other guys to support it.
Agree or disagree? Let me know in the comments.
Timoteo offers a mesh short (which model Matt Luscious wears below) that has a very short inseam like the running short.
London, UK, based fashion and fitness blogger Ollie Pearce did a YouTube video on short shorts. While the shorts that Ollie showed on his video was a form of board shorts, he did discuss how shorter length shorts can help taller guys as well as guys who love leg days at the gym.
David Cihacek by Photographer Marc Spielberg
Model David Cihacek, from the Czech Republic, wears Adidas shorts in a photo shoot by Photographer Marc Spielberg.
David Cihacek by Marc Spielberg in Germany
Swim-Based Short Shorts
The shorts in this category have a mesh liner as well as fabric that can handle being in the water. The shorts also dry quickly to be worn away from water.
I have presented a selection of short shorts that are available. Whether you are looking for something to wear at the beach or pool, at the gym, or running errands around town, there is an option available to you.
Are you interested in short shorts? Please tell us of your interest and brand that you like in the comments. If there is a dream vacation spot or resort that you would like to visit post-Covid, please also write it in the comment area.
I was interested in finding out more about Luis, and I found out through a web search that Luis is a YouTuber. His first video was a podcast that he filmed with his friend Nano Azpurua. I found the story about his background interesting, as I am a first generation U.S. citizen and have family from South America.
It is a treat to hear the model that you see in photos speaking. In the podcast, Luis and Nano touch on many topics. I recommend watching the video. I have picked out some information for the introduction to this blog post.
Luis’ birthdate is September 4 (Virgo).
Luis was born in the United States; his parents are from Venezuela in South America.
Luis’ height is 5 feet, 10 inches (1.78 meters). Luis mentioned in the podcast that he went to a model open call (where scouts look for models). The scouts told him that he was too short. (Usually models are 6 feet or above in height.)
Other Information from Luis’ Podcast
When Luis started a TikTok account and began to get a lot of views, Luis then attracted interest.
Luis prefers not to live the full-time job life. Luis has worked several jobs since he was 16. In the podcast, Luis mentions that he attended online college courses. He did not mention a course of study.
Luis commented briefly on his workout goals. He stated that he will talk about the subject more in another video.
At the time of this blog post, Luis and Nano were looking for a name for their podcast and podcast ideas. You can enter suggestions at Luis YouTube video.
Pandemic and Protest in 2020
The year 2020 was eventful with a pandemic as well as several painful events involving fatal citizen encounters with law enforcement officers. One notable case was the one involving George Floyd in Minneapolis, Minnesota. Ample witness videos ultimately became a macabre film of 8 minutes and 46 seconds.
The aftermath of this event spread worldwide. Luis attended one of the protests.
Lester Villarama and Maximo Magazine
As mentioned earlier in the post, Luis had a photo shoot with Photographer Lester Villarama in Los Angeles, California. (Grooming was by Keon Cruz.) One session was featured in Maximo Magazine.
There was another photo shoot that was done in black and white. While color photos dominate, I still find black and white photos intriguing.
Luis also had a photo session with Photographer Stevan Reyes in Florida. Photographer Reyes also had a photo session with Kyle Hynick.
Luis has attracted a huge follower base for his TikTok content and has been making the best of a challenging 2020. I wish him best as he pursues his career path outside of the salaried 9-to-5 life. (Model Dominic Calvani has a similar opinion.)
It is interesting to hear the perspective of a first-generation U.S. citizen, as it is the same experience as mine, with family from South America (former British colonies), which is also a similar experience as mine.
I look forward to seeing more photos and social media content from Luis.
If you have any favorite photos or social media content that you have seen of Luis, please leave a comment or send me an email.
Introduction: Lounge Shorts and Finding Garcon Francais
With the challenges of the year 2020, guys are looking for comfortable clothing to wear while working from home as well as to relax and run their errands. One item that has proven to be popular are shorts in the lounge category. These shorts are alternatively called pajama shorts. However, those with pockets and with the proper design can be worn outside of the house.
French Brand Garcon Francais and Killian Belliard, Fitness Influencer
While researching another blog topic, I found the lounge shorts by Garcon Francais, a brand that has its clothing made completely in France. However, the brand does sell to people outside of France (the website has versions in English and Spanish also currency is available in Great Britain pounds and U.S. dollars).
I knew of Garcon Francais brand from Instagram from Killian Belliard, a model and fitness influencer. Garcon Francais posted some photographs of Killian in Garcon Francais lounge shorts on the brand’s Instagram profile. (Photographer: Pascalpprl.)
At the Garcon Francais website, the brand places the lounge short in its men’s homewear category. Garcon Francais has a price point that is toward the high end (49.17 Euros or approximately 57.87 US dollars). According to the product description, the lounge shorts are designed for a guy to feel comfortable to relax in during the evenings. The fabric composition is 93 percent cotton and 7 percent Elastane. The short colors available are red, dark blue, and grey. (The waistband is in a contrasting color.)
My favorite color is blue, but I also like to boldness of what I call fire-engine red. While the price was toward the high end, I liked the pockets, the tapered fit of the legs, as well as the overall refined yet casual appearance of the shorts.
Comparison with Box Menswear and Nice Laundry
Previously, I have done a blog post on a lounge (bed) short from Box Menswear (no longer available), which did not have pockets and they have a wider fit. Another lounge short that I reviewed was from Nice Laundry. The Nice Laundry shorts are similar in appearance to the Champion men’s gym shorts that were popular when I was in school, except the Nice Laundry shorts have an underwear-like liner, have a shorter inseam, and have a tapered leg.
Decision Made: Buying the Lounge Short
I selected the dark blue shorts, called the “flag short pyjama bottom,” and a pair of the navy boxers (not reviewed here). The sizing in European sizes tends to be a bit smaller than US sizes. So, it was wonderful that Garcon Francais provides a convenient link to its size chart. My size was available as XXL (36-inch waist). The largest size available is XXXL (38-inch waist).
I figured that since the shipping cost to the United States was 20 Euros (approximately 23.60 US dollars), I should have an order big enough to justify the shipping fee.
With my selection in the shopping cart, I paid using a credit card. Everything went smoothly. The package arrived at my house through the U.S. Postal Service about 4 days later. (I wish there was a tracking option available so that I can see where the package is.)
The order arrived in a brown padded envelope. Inside there was a blue paper folder with a red elastic band with the invoice. The clothes were neatly folded inside with a card showing where parts of the clothing were sourced in France and care instructions. I commend the brand for the efficient use of resources in lower use of packaging materials.
With the price point, I expected very high quality and I was not disappointed. Neat stitching and soft fabric (just as described on the website).
I like the relatively slim fit of the shorts and the length looks and feels right. I am happy that the sizing information was accurate.
I am very happy with my order. The refined, casual styling and fit ensures that I will be enjoying wearing the shorts for a long time. I likely will return for the red shorts.
I hope that this review has been helpful to you.
If you have found that lounge shorts are a favorite of yours, enter a comment with the brand and style below. If you have a favorite outfit for your leisure time, inform us also in the comments.
In August 2020, Box Menswear released 4 new underwear styles. One was a new version of the King Fit boxer, the Evo version. Three other styles were more bold selections within the well-searched and competitive men’s lingerie category:
All over lace boxers
The new range is a departure from the current range of men’s underwear available for sale at Box. Based on the number of people searching for items in the men’s lingerie category, it is a good bet. The available sizes for the new range are XS to XXL. (Further details are below in this article.)
Note: At the time that this post was published, the new items are available for pre-order.
Other New Items
In addition to these new items, I have learned that there are other new releases, for example, new colors for the king fit boxer brief as well as shorts. (Further details are below in this article.)
Presenting Matt Luscious and Photographer Paul Jamnicky
In viewing Box Menswear’s Instagram pages, I saw previews of the new range. Photographer Paul Jamnicky and Canadian fitness model Matt Luscious created images, with Matt wearing the new range. Both men posted photos on their respective Instagram pages.
In October 2020, Matt competed in his first classic physique competition.
In 2021, Matt moved to New Brunswick, Canada.
Aaron Connor Mead and Photographer Paul Jamnicky
Also on Paul’s Instagram is another model wearing Box Menswear clothing–Aaron Connor Mead. Aaron is a college student on Toronto, Ontario, Canada.
Box Menswear’s New 2020 Additions
King Fit Boxer Briefs (Pink, Powder Blue)
The King Fit boxer briefs are a popular style at Box. The company added new color options: pink and powder blue.
New Selections for Shorts
Box also added new shorts in the 2020 range, including compression shorts and retro thigh cut shorts. (See the full selection on the Box website.)
King Fit Boxer Briefs, Evo
.With the new Evo version, there are several changes from the current version. The first is the bigger waistband with larger lettering for the brand. According to the brand description, the Evo is made of cotton fabric.
(The current king fit boxers have a fabric composition of Body: 96 percent bamboo viscose, 4 percent elastane; vent: 88 percent polyamide, 12 percent Spandex.)
The Evo features more room in the front as well. The Evo only comes in one color, nude (appears to be a beige color).
The suspender jock is a new addition to Box’s jockstraps range. The suspender jock, like the king fit Evo, features a bigger waistband with the larger typeface of the brand. The styling of the jockstrap is different in two ways:
The rear of the jockstrap has more straps, the usual two at the rear but bigger and more elastic grip. There are two vertical straps are each side.
The front of the jockstrap has a blue fabric panel, with an opening at the top.
The overall look is strong yet more-revealing. You can see more images (NSFW) on the website.
The G-string is a more-revealing brief style. The only real fabric covering with the g-string is the front, which is a thin, see-through material. There are thin straps that have the brand name which holds the g-string on the body.
You can see more images (NSFW) on the Box Menswear website.
All Over Lace Boxers
With the lace boxers, the wearer gets fabric coverage like a boxer brief, but the fishnet-style solid fabric is see-through. The styling is similar to the new king fit Evo style discussed above.
With the suspender jock, g-string, and lace boxers, Box Menswear has made its entry into the men’s lingerie market. After glancing at the search traffic numbers, the category has high interest and many brands trying to fulfill the wants of the people in this market.
Perhaps, you want to add some variety to your underwear selections. Check out what Box has to offer.
Have an interest in men’s lingerie? If so, leave a comment as to your favorite styles in the comments. If there are styles that are not widely available, but you think should be, let us know of the rare or missing styles in the comment section.
While doing some social media work for Box Menswear, I was able to discover the work of Austin, Texas, based Photographer Carlos “Trey” Salazar. Trey was one of the photographers at Box Menswear’s 2019 photo shoot in Texas.
I saw some Trey’s photos from the Box Menswear photo shoot on Instagram, which I liked and wanted a physical print. I emailed him and found out prints were possible. I have bought several prints over time.
Trey provides some information about his inspiration for his business as well as his photography niche.
Trey has been a photographer for over 10 years now. He started his career as a wedding photographer, traveling the country from NYC to Napa Valley. Trey shot weddings with 50 guests to 500 guests, he loved meeting new people and making new friendships. A few years into his career he began shooting senior portraits for Texas high school seniors.
While on location shooting he was a victim of an accident and lost his right foot. After months of therapy and recovery, Trey made a career move into fashion/portraiture. He began working with male clients in the Austin area, that grew to the Texas area, then grew to national clients and now he works with male clients from all over the world.
Trey works out of his home studio in Austin, in addition to traveling to NYC, LA, and Florida for shoots.
This blog has had several articles on the models in front of the camera. This blog article will focus on the person behind the camera. I will start with an interview Trey did with Yo Soy podcast.
Trey’s First Photo Book, Planned Tentatively for Spring 2021
Trey posted on his Instagram page that he will produce his first photo book in Spring 2021.
Yo Soy Podcast with Trey
Alejandro Victoria hosts the Yo Soypodcast, which is also based in Austin, Texas. In 2019, Yo Soy had an interview with Trey.
In the podcast, Alejandro and Trey discussed several topics, including how Trey transitioned from working in retail to entering photography and owning his own business. Trey also discussed how he entered the male portrait photography niche. Also, Trey provides his view on being a Latino within the portrait photography industry.
Trey is open to providing photography advice to people who ask him for it. He noted in the interview that while he provides technical advice, each person has a different eye and will produce different images.
While Trey posts photos of stunning models on his Instagram pages, those models’ business is based on looking fantastic in photos. Those photos attract attention and create business leads. Trey takes photos of all people, focusing on helping the person to look their best.
For people looking to enter photography, Trey encourages people to take a lot of photographs of everything. This is the way to discover what type of photography the person likes.
Alejandro asked Trey if he had any favorite models. Trey responded that he likes working with models that are comfortable in their skin. (Interestingly, Trey himself prefers to take photos rather than being in photos.) Trey named two models as favorites, Keith Laue, and Kevin Mize, though I got the impression that he likes working with all people.
I have provided a summary of the 30-minute interview. I recommend listening to the podcast, as you get to learn more about Trey the artist and person creating the images.
Need portraits for your project or want to buy a print? Contact Trey for more information.
My Photo Orders
I saw some photos that Trey posted on his Instagram from the Box Menswear photoshoot with Josh Watson, a model from the United Kingdom.
Other photos that I have bought: Box Menswear model Alex Parker and another model named Jordan. The photos are more of the models interacting with space. The models have been in the gym or have a physique developed with athletics. Most have sunlight and one is under studio lights.
Why Buy Photo Prints?
With the Internet, there is a lot of photography to enjoy. However, photographs are a form of intellectual property which is owned by someone, usually the photographer. The issue with the Internet is that the photographs are enjoyed without credit being given to the model or the photographer. So, on the blog, I make sure to locate model and photographer names and provide links for each. To the extent possible, I ask if prints are available.
Need portraits for your project or want to buy a print? Contact Trey for more information.
As things have moved to digital and there is more concern with conserving paper and the use of chemicals, prints are less common than when I was growing up (there was not the Internet as it exists today. Photography was based on the use of film and having prints made.)
Also, I want to support the artist making the photos that I enjoy. So, I buy a book or a print to do it.
Trey has a blog on his website. Below are some entries from 2018 (no longer on the site) that I liked.
Topher was with Trey in 2018 to take test photos and, unsurprisingly, was getting calls for modeling gigs. I wish Topher the best in his career.
One blog post was about a New Yorker, Trevor, who is an artist. Trey met Trevor through Instagram. All the photos are great.
Need portraits for your project or want to buy a print? Contact Trey for more information.
Trey had been taking photos for Box Menswear clothing since 2018. Based on his blog posts, he likes working with the brand. An interesting side note: In the Yo Soy podcast (discussed above), Trey mentioned that Luke Mills, the owner of Box Menswear, had asked him to take photos in Thailand. Trey had declined the invitation.
For the next big trip, Box Menswear brought the photo shoot to Trey’s state–Texas. I noticed that some of the photo backgrounds for the 2019 photo shoot were the same as some of the photos on Trey’s Box Menswear blog (spring 2018 commercial shoot with Keith Laue and a selection of Box Menswear editorial photos with several different models).
Need portraits for your project or want to buy a print? Contact Trey for more information.
After the Box Menswear photo shoot in Texas, one of the models there, Carlos Effort, returned to do another photo session with Trey.
Another photo set was with a model named Calvin. Calvin has several talents: art, dance, and baking.
The models are seen in many photos and advertisements, the photographers also responsible for the image are not seen yet are an important part of the field. I heard about Trey’s work while seeing the numerous photos related to the huge Box Menswear photo shoot.
Also, I was happy to find the Yo Soy podcast in which I was able to find out more about Trey’s background and approach to photography.
I look forward to enjoying more photographic art from Trey.
Please write your questions or comments about photography or male modeling industry in the comment section.
Please like, share, and comment. It helps me know what content you, the reader, like.
Note: This story is based on observations in a pre-pandemic New York City. May we recover from this pandemic experience, so that we will be able to scale back up with deliberate care–over time–to pre-pandemic levels.
One-time fitness model and personal trainer Kyle Hynick posted some photographs from his photoshoot with New York-based Photographer Jade Young seemingly in Times Square in New York City. The backdrop had people there who appeared not to be looking at a dude posing for photographs in his Calvin Klein underwear. The people essentially appeared to be fully engaged in doing tourist things. Initially, I thought that the background of Times Square was a creation of photo editing.
My thought was not correct. A commentator on Kyle’s photos stated that the commenter viewed Kyle’s photoshoot in person. I was immediately intrigued. Of course, physique competitors seek the limelight and can pose their well-trained and dieted physiques on stage in front of an audience. Posing a physique on a public stage is just a matter of scale.
I discovered that another model, Tyson Dayley, a WBFF pro fitness model, also had a photoshoot in Times Square. In his photos and video that he posted on Instagram, however, the people in the background also were taking photos of Tyson. People were sitting close by.
Times Square, Manhattan, New York City. What draws Photographer Jade Young there? Why a male in underwear appears to be an unsurprising sight? I did a quick Internet search on the history of Times Square to find out.
Times Square: from Gritty to Upscale Tourist Destination and Corporate Location
Times Square, a tourist destination and business area, was once home to adult films and gritty culture. There is a blog post on the history and transformation of Times Square at the Times Square District Management Association website.
Times Square and Calvin Klein Underwear
In Photographer Jade Young’s photos in Times Square, at times the models wear Calvin Klein underwear. There is a connection between Calvin Klein underwear and Times Square: the billboard ads for the underwear brand made history there.
In 1982, Calvin Klein had a billboard ad with Olympic athlete Tom Hintnaus in Times Square. The photographer was Bruce Weber. According to a New York Timesarticle, the billboard ad stopped traffic.
Since then, Calvin Klein ads pushed underwear advertising forward, including the next model, Mark Wahlberg. Following Mark Wahlberg, other models became famous after being featured in a Calvin Klein underwear ad. The New York Times published another article about another former Calvin Klein model, Antonio Sabato, Jr.
Also in Times Square, is a guy who has made a lot of money walking around Times Square in cowboy boots and underwear, the “Naked Cowboy“. Freshpair’s National Underwear Day, August 5, had a runway show in Times Square.
Jade Young and Times Square Photoshoots
When the Calvin Klein ads first appeared, high-speed Internet or social media sites did not exist. But that history seems to have had some influence on fitness models and influencers, who often feature underwear or men’s clothing brands in their social media posts.
In addition, there are more underwear brands in the market. Still, Calvin Klein, now part of PVH Corporation, remains a strong market player in underwear.
Jade Young now also takes photoshoots in Times Square with men in underwear in person rather than in a billboard photograph. I think the transition also humanizes the model as you could interact with the model and the photographer and perhaps even get an autograph. Formerly, you only could look up at a huge billboard ad.
Jade Young and Kyle Hynick
Kyle Hynick, featured on this blog, posted several photos from Times Square.
Jade Young and Tyson Dayley
Tyson Dayley, a pro fitness model and fitness influencer, also posted photos and videos taken in Times Square.
When I looked at Jade Young’s photos of models in Times Square, I did not expect that it would lead to a blog post. But the notion of posing in public so openly was an attention grabber. When doing research and finding articles that traced a story, my old journalistic love for a story was reawakened. I could not resist.
How interesting that a Calvin Klein ad pushed the mainstream culture forward as well as developed many new underwear brands. Despite that, Calvin Klein remains a market force.
If you notice any Instagram posts with other fitness models in Times Square, please leave a comment with the link.