New York City: Mens Fashion Brands

I discovered some brands based in the New York City (NYC) area while researching and writing articles about local models and photographers.

Perhaps, I missed a brand based in NYC. If so, please tell me the name of the brand in the comments section or by email.

ClothingBrand NameWebsite
Briefcases, accessories  
 Stuart and Lauhttps://stuartandlau.com/
   
Custom Clothing  
 Proper Clothhttps://propercloth.com/about
   
Denim Jeans  
 Mott and Bow (tech pants, jeans)https://www.mottandbow.com/
 Brooklyn Denim Co.https://brooklyndenimco.com/
 Williamsburg Garment Co.https://williamsburggarment.com/
   
   
Casual Clothing  
 Calvin Klein (part of PVH Corp.)https://www.calvinklein.us
 ESNTLShttps://www.esntls.co
 Parke and Ronenhttps://www.parkeandronen.com/
   
   
Gym Clothing  
 Athletegyhttps://www.athletegy.com/
  Fourlaps https://www.fourlaps.com/
   
   
Underwear  
 Mack Weldonhttps://mackweldon.com/
 Calvin Kleinhttps://www.calvinklein.us
 Skull and Boneshttps://skullandbones.com/
 2Xisthttps://2xist.com/
  Chulo https://www.chulounderwear.nyc/shop
  C-IN2 New York https://www.c-in2.com/
   
Kyle Ehrensberger by Photographer Balthier Corfi.
Model; Bobby Justice. Photographer: JR Christiansen, NYC. Boxers, Chulo.
Model: Leonel. Photographer: Les Cordovi. Trunks, C-IN2 New York.
Model: Kyle Hynick in Times Square, NYC (2019). Photographer: Jade Young. (blog post)

Andrei Gutierrez: Mens Physique Competitor and Fitness Model

Andrei Gutierrez: Mens Physique Competitor and Fitness Model

Introduction

Andrei Gutiérrez, 27 (8-March birthday, Pisces), lives in Aguascalientes, Mexico. A college student, he studies mechatronics engineering. Andrei is also a mens physique athlete, intending to earn his professional card.

Author’s note: This blog is in English; however, Andrei speaks Spanish. Google Translate is on the right sidebar and can produce a Spanish version. Please let me know if the Spanish translation is correct in the comments. Also, you can copy and paste text into DeepL.

Mens Physique

Andrei participated in three mens physique contests in 2021. He is 1.70 meters tall (5 feet 6 inches).

  • 4th place Mens Physique Class 1.70 m Mr, México 2022
  • Overall, Mens Physique Mr Aguascalientes 2022
  • Fifth place Mens Physique Class 1.70 Mr. México 2021
  • Overall champion, Mens Physique Mr. Aguascalientes 2021
  • Mens Physique Novice 1.70 Camp Nal 2021
Photographer: Chris Femat. Board shorts, Ulises Moreno, Mexico.

Andrei’s Social Media

Andrei is active on Instagram (IG).

Andrei’s Photo Shoots

Chris Femat

(Instagram and YouTube)

Andrei does photo shoots with Photographer Chris Femat (doing business as FitBook Photo). Chris and Andrei created great images, some of which have become my favorites.

Conclusion

I wish Andrei well in his engineering studies and mens physique contest career. Any of his photos are your favorite? Do you have any questions for Andrei? Post them in the comments.

Mens Essentials-Basic, Everyday Underwear Brands

Mens Essentials-Basic, Everyday Underwear Brands

The desire today is to express one’s individuality through clothing. This desire extends to underwear. Many brands focus on creating basic, everyday men’s underwear, sold in department stores and online. It can get confusing to know that these brands are available, so I have tried to collect the brands into one post for your convenience.

The basic forms of men’s underwear are briefs, trunks, boxer briefs, and boxer shorts. (Read a separate blog post on the styles and types of men’s underwear for more information.)

Brands

Sold in Physical Stores (and Online)

PVH Corporation: Calvin Klein and Tommy Hilfiger

Although Calvin Klein and Tommy Hilfiger are separate brands, these brands have the same owner, PVH Corporation.

Calvin Klein started in New York in 1968. According to the PVH Corp. website, the Calvin Klein brand had US$9.4 billion in retail sales (2019). PVH Corp. acquired Calvin Klein in 2003.

Calvin Klein underwear ads were forward. (I did a blog post on Calvin Klein’s relationship in Times Square, New York City.)

Kyle Hynick by Jade Young
Fitness model Kyle Hynick from Canada poses in front of an electronic billboard in public for a photoshoot with Photographer Jade Young.
Kyle Hynick in pre-pandemic Times Square, NYC. Photographer: Jade Young.

Calvin Klein is sold to all men with all kinds of body types. Typical colors are black, white, and blue. There are reds and oranges in the lineup.

Model; Benjamin Hernandez, fisicoculturista / bodybuilder. Photographer; Rik Ibarrola.
Model: Derek Yates. Photographer: Carlos “Trey” Salazar.
Model: Shane Crommer. Boxer Briefs, Calvin Klein.
Model: Josh Riquelme. Photographer: Peter Rock
Model: Nick Sandell. Photographer: Michael Hallenbeck.
Model: Erick Bolivar. Photographer: Pavel Anton.
Model: Andrei Gutiérrez, a mens physique competitor and engineering student in Mexico.
Nico Zetta, Argentina. Photo by Mano Martinez.
Model: Clark Reid. Photographer: Carlos “Trey” Salazar.

Model: Law Student and Fitness Influencer Richard Duchon.
Model: Matthew Summer.

The Tommy Hilfiger brand started in 1985. It started as a department store brand. PVH Corp. acquired the brand in 2013.

Notably, Tommy Hilfiger brand has professional tennis player Rafael Nadal as a model for its clothing. The brand had US$9.2 billion in retail sales (2019).

Tommy Hilfiger brand underwear comes in solid colors or with printed designs.

Photos of Josh Riquelme by Photographer Peter Rock.

Kito Shelby, Argentina

Kito Shelby is a football player, model, and personal trainer who lives in Argentina, South America.

Lacoste

Lacoste is a France-based brand that is closely associated with tennis. However, its clothing has fans among the general public as well.

Actor KJ Apa is the brand ambassador.

Model and Actor: KJ Apa.

Moschino

Moschino is a clothing brand based in Italy. The brand sells briefs and boxer briefs at a higher price point.

Bang and Strike

Bang and Strike started in 2006 as a retailer of men’s underwear. In 2019, the organization decided to focus on selling its stock of men’s basic underwear.

The focus of the brand is “to create a brand that had a familiar yet modern feel and that was uncomplicated, clean cut and aspirational. Underwear for guys that appreciate low key style.”

Stance

Stance started in 2009 with selling socks with vibrant colors and designs. Later, the brand offered boxer briefs and other clothing for sale. The brand offers two types of boxer briefs, one with an internal pouch (the “Wholester) and the boxer brief. The brand calls the fabric used to make its boxer briefs the “butter blend,” 66 percent modal, 26 percent lyocell, and 8 percent elastane.

Hanesbrands, Inc

Hanesbrands, Inc., owns three brands: Hanes, Champion, and Bonds (in Australia). The company started in 1901. The company notes that it manufactures 70 percent of the clothes it sells. The brand offers boxer briefs, boxer shorts, and briefs.

Jockey

Jockey started in 1876 and is based in Kenosha, Wisconsin. The brand’s underwear is sold in major department stores. The brand has a wide selection of underwear, from boxer briefs to thongs.

Fruit of the Loom

The Fruit of the Loom brand started in 1851. The company focused on producing textiles in Rhode Island. Later, the brand made underwear and other clothing. The company protected the brand name under trademark in 1871. The Berkshire Hathaway Group acquired the brand in 2002.

Muchachomalo

Muchachomalo is a brand based in the Netherlands. The brand name translates to “bad boy” in Spanish. The idea for the brand is to place art based on life and feelings on the underwear, suggesting that the bad boy wears underwear to be shown. The brand has solid colors for sale.

The brand sells boxer briefs and trunks for men.

E-Commerce

Bang!

Bang! is a clothing brand based in Miami, Florida. The brand offers vibrant colors and designs in its underwear and activewear, and swimwear.

Walking Jack

Walking Jack is an underwear brand based in Thessaloniki, Greece, in 2018. I wrote previous blog articles about Walking Jack:

The goal of the brand is to improve the fabric, fit, and feel of basic, everyday underwear. The underwear is made in Portugal.

The pouch is contoured to fit the male anatomy perfectly. It offers support and room exactly where every man needs it most.

Almost all our seams are flat lock to avoid any friction or irritation against your skin.

It took years of research, effort, and hard work to create the garments you buy from us.

We source the best materials, fabrics, and manufacturers so we can offer our customers nothing but the best.

We are present in every part of the production and look after every detail.”

Walking Jack website

The brand has underwear styles in black, white, blue. Printed designs are also available.

Adam Smith

Adam Smith is a brand based in New York City. The creator is Yasemin De Mirci, who created underwear based on discussions with men explaining what they wanted in underwear.

The brand has several collections, each with its targeted style. In the Basic Collection, the brand offers boxer shorts, boxer trunks, briefs, and trunks.

Ballistic Menswear

I wrote a previous post about this Canada-based brand. The brand sells boxer briefs and briefs.

Unsimply Stitched

Unsimply Stitched is a brand based in Los Angeles, California.

The brand offers boxer briefs with a wide selection of designs. (The company sells socks as well.)


How often to change underwear?

Daily. Underwear and socks should be washed after each wearing.

How often should guys replace underwear?

Deyan Dimitrov, CEO of Laundryheap, has some top tips on when to replace items – not just for cleanliness, but also to get the best out of them.

He told Metro.co.uk: ‘Generally speaking, and this applies to any garment, how often you replace your underwear will depend on how many pieces you have in your rotation, how well made they are.

‘How well you care for them is also key. Don’t throw items away simply because you’ve read that they need replacing every year. You’ll save yourself a lot more money in the long run.’

Avoiding Fashion Waste: Recycling Used Underwear

The World Economic Forum encourages the recycling of washed, used underwear to address the issue of textile waste.

“What do you do with your unwanted underwear? Chances are you throw them away.

Now a clothing company in Philadelphia, US, says it’s time to stop casting our undergarments aside. About 5 million kilogrammes of unwanted underwear ends up in landfill sites across the US every day, according to The Big Favorite.

It says it’s bringing circularity to underwear – “the one category remaining that can’t be donated or resold” – by encouraging customers to return their old undies to the company for recycling instead of throwing them away.”

Conclusion

The market for men’s underwear is huge, with many brands available for purchase. Do you have a favorite brand? Write about it in the comments.

Male Model, Photographer, and Actor: Derek Yates

Male Model, Photographer, and Actor: Derek Yates

Introduction

I first saw photos of Derek shortly after election day in 2016. The photographer is Blake Eiermann.

I found the photos to be quite stunning and interesting. The photos were headshots but Derek’s face had red, white, and blue paint.

Derek was a gardener on the Ellen show in 2014. He moved from Tennessee from Los Angeles, California, in 2016.

Derek is also a photographer.

Derek’s social media: website | Instagram | Derek’s Photography |

Summer House by Carlos “Trey” Salazar

Choices

Also, I remember a compelling story that Derek shared on his Instagram page. Derek’s brother, Kevin, passed away as a result of a car accident with a drunk driver.

(Derek’s mom, Tiki Finlayson, wrote a book “Choices,” about her observations about what had happened and how she handled moving forward.)

Photos: From Derek’s website.

Photo Shoots

Derek posts actively on Instagram, where he also posts his professional photo shoots.

Blake Eiermann

Carlos “Trey” Salazar

Derek had a photo shoot with Austin, Texas, based Photographer Carlos “Trey” Salazar.

David Anthony

Derek had a photo shoot with Photographer David Anthony.

Lester Villarama

Derek had a photoshoot with Photographer Lester Villarama.

Derek for Maximo Magazine. Briefs, Bench/Body; jacket, H&M.

Actor and Photographer

Times Square, New York City, and Calvin Klein

Times Square, New York City, and Calvin Klein

The Influence of CK on Underwear Advertising and Social Media Influencers

Introduction

Fitness model and personal trainer Kyle Hynick posted some photographs from his photoshoot with New York-based Photographer Jade Young seemingly in Times Square in New York City. The backdrop had people there who appeared not to be looking at a dude posing for photographs in his Calvin Klein underwear. The people essentially appeared to be fully engaged in doing tourist things. Initially, I thought that the background of Times Square was a creation of photo editing.

My thought was not correct. A commentator on Kyle’s photos stated that the commenter viewed Kyle’s photoshoot in person. I was immediately intrigued. Of course, physique competitors seek the limelight and can pose their well-trained and dieted physiques on stage in front of an audience. Posing a physique on a public stage is just a matter of scale.

I discovered that another model, Tyson Dayley, a WBFF pro fitness model, also had a photoshoot in Times Square. In his photos and video that he posted on Instagram, however, the people in the background also were taking photos of Tyson. People were sitting close by.

Times Square, Manhattan, New York City. What draws Photographer Jade Young there? Why a male in underwear appears to be an unsurprising sight? I did a quick Internet search on the history of Times Square to find out.

Times Square: from Gritty to Upscale Tourist Destination and Corporate Location

Times Square, a tourist destination and business area, was once home to adult films and gritty culture. There is a blog post on the history and transformation of Times Square at the Times Square District Management Association website.

Times Square and Calvin Klein Underwear

In Photographer Jade Young’s photos in Times Square, at times the models wear Calvin Klein underwear. There is a connection between Calvin Klein underwear and Times Square: the billboard ads for the underwear brand made history there.

In 1982, Calvin Klein had a billboard ad with Olympic athlete Tom Hintnaus in Times Square. The photographer was Bruce Weber. According to a New York Times article, the billboard ad stopped traffic.

Since then, Calvin Klein ads pushed underwear advertising forward, including the next model, Mark Wahlberg. Following Mark Wahlberg, other models became famous after being featured in a Calvin Klein underwear ad. (See also another article on CK models becoming actors.) The New York Times published another article about another former Calvin Klein model, Antonio Sabato, Jr.

Also in Times Square, is a guy who has made a lot of money walking around Times Square in cowboy boots and underwear, the “Naked Cowboy“. Freshpair’s National Underwear Day, August 5, had a runway show in Times Square.

Jade Young and Times Square Photoshoots

When the Calvin Klein ads first appeared, high-speed Internet or social media sites did not exist. But that history seems to have had some influence on fitness models and influencers, who often feature underwear or men’s clothing brands in their social media posts.

In addition, there are more underwear brands in the market. Still, Calvin Klein, now part of PVH Corporation, remains a strong market player in underwear.

Jade Young now also takes photoshoots in Times Square with men in underwear in person rather than in a billboard photograph. I think the transition also humanizes the model as you could interact with the model and the photographer and perhaps even get an autograph. Formerly, you only could look up at a huge billboard ad.

Jade Young and Kyle Hynick

Kyle Hynick, featured on this blog, posted several photos from Times Square.

Jade Young and Tyson Dayley

Tyson Dayley, a pro fitness model and fitness influencer, also posted photos and videos taken in Times Square.

A Sidenote-Calvin Klein in Hell’s Kitchen, Manhattan

Michael Hallenbeck, an NYC-area photographer had a photo shoot (2018) with fitness model Nick Sandell in Hell’s Kitchen.

Hallenbeck captured images of Sandell posing around Manhattan in a pair of Calvin Klein boxer briefs.

Conclusion

When I looked at Jade Young’s photos of models in Times Square, I did not expect that it would lead to a blog post. But the notion of posing in public so openly was an attention grabber. When doing research and finding articles that traced a story, my old journalistic love for a story was reawakened. I could not resist.

How interesting that a Calvin Klein ad pushed the mainstream culture forward as well as developed many new underwear brands. Despite that, Calvin Klein remains a market force.

If you notice any Instagram posts with other fitness models in Times Square, please leave a comment with the link.

Ultimate Guide: Mens Underwear (2023) Styles and Types

Ultimate Guide: Mens Underwear (2023) Styles and Types

Some models in this post

Introduction: What Style or Type of Men’s Underwear Should I Wear?

Curious about some of the styles available in men’s underwear? You should find some information in this post. It’s an exciting time in the underwear market with different styles and colors available.

Please continue reading for a review of what I found that could be helpful as you search for styles you want to try.

Styles of Men’s Underwear

The styles of men underwear that will be discussed in this blog post are–

Model: Kito Shelby, Buenos Aires, Argentina.
Actor KJ Apa. Boxer briefs, Lacoste.
Jordan Morello, owner and model, Shortys Apparel. Photographer: Stevan Reyes.

The styles go from the generally acceptable to the more daring–jockstraps, thongs, and g strings.

YouTuber Bremen Menelli
Model: Kyle Ehrensberger. Photographer: Michael A. Downs.
Briefs, Emporio Armani.
Model: Nate the Hemi. Photographer: Aldo Vazquez. Boxer briefs, Danny Miami.
Model: Dan Khann. Photographer: Mavrin Studios.

Brands Available

Men’s Underwear Brands List

Research and Inspiration

I found information for this post in a journal article, Datta, Dibyendu Bikash (2018), A Review of Men’s Underwear Styles and Its Various Fabrics, Trends in Textile and Fashion Design, 2 (2)-2018, June 18.

While doing research for this post, I found a New York Times article by Journalist Max Berlinger, in which he reviewed some underwear brands.

After the publication of this post, I wrote a post on the history of Calvin Klein advertising in Times Square, New York City.

Andrei Gutiérrez, a mens physique competitor and engineering student, from Mexico. Briefs, Calvin Klein.

YouTuber Marcel Floruss
Jason Hoeung, founder of 2Eros and Supawear.
Model: Franco (aka Marco Maxxx), from Argentina. He has done an interview (en Español).
Kyle Hynick by Jade Young (at Times Square (pre-pandemic))
Model: Kyle. Photographer: Balthier Corfi. Briefs, Calvin Klein.
Model: Maicol Mejia, Colombia. Briefs, Diesel.
Mojib (1.67 m, 5’6″) and Mario Adrion (model and YouTuber, 1.89 m, 6’2″) in Tulum, Mexico (2021)

Best Fabrics for Men’s Underwear

The Underwear Expert has a post on the fibers and fabrics used for men’s underwear.

Men’s Underwear for Workouts

There is another blog post on the brands and fabrics for underwear for workouts.

Model: Patrick Toechterle, UK-based online trainer and social media personality. Photographer: Louis C. for Adam Smith.

Kito Shelby, Argentina

Photos of Kito

Randhy, Argentina

Randhy is a male fitness model who is from Venezuela. He lives in Buenos Aires, Argentina.

In a photo, Randhy wears Eyelit (a brand based in Argentina) briefs.

Photographer: Adhrian Schmidt. Briefs, Eyelit (Argentina).

Photos of Randhy

Nico Zetta, Argentina

Nico Zetta is a fitness model who lives in Argentina.

Photos of Nico

Shortys Apparel and Jordan Morello

Another workout clothing brand is Shortys Apparel. Jordan Morello, an online fitness coach and social media personality, owns the U.S.-based brand.

Read more about the brand and Jordan in a separate blog post.

Jordan Morello. Photo by Stevan Reyes. Boxer briefs, Shortys Apparel.

Walking Jack´s Ash Collection

Roger Zacha, a personal trainer from Cyprus, is a physio student in The Netherlands and the model for Walking Jack´s photoshoot for the brand’s Ash Collection. The photographer is Louis C.

Read more in the blog post.

Brands

There are many brands of men’s underwear, among the most popular is from PVH Corp. , which owns some of the most popular brands like Calvin Klein, and Tommy Hilfiger. Another brand is Lacoste.

Then there are niche e-commerce brands, like

Model Hunter Beireis. Photographer: WagnerLA. Briefs, Versace.
Igor Miller and Allen King. Igor’s briefs, Calvin Klein
Loren Cruz by Adrian C. Martin for Teamm8
Model: Shane Crommer, UK-based fitness model and personal trainer.
Boxer briefs, Calvin Klein.
Connor Mead by Photographer Paul Jamnicky, Canada. Boxer briefs, Skull and Bones.

Powder blue boxer briefs by Box Menswear.

Mens Underwear Brands List

BrandWebsiteBlog post
Adam Smith New Yorkhttps://adamsmithwear.com/Saltire Collection  
Sport Collection
Alexander Cobbhttps://www.alexandercobb.com/ 
Andrew Christianhttps://www.instagram.com/andrewchristianintl/   
Bang and Strikehttps://www.bangandstrike.com/   
Calvin Kleinhttps://www.calvinklein.us/en/mens-clothing/ck-mens-underwear/shop-all-mens-underwear?ab=homepage_desktop_24  Times Square and CK
Mens Basics
Club 7https://club7menswear.com/ 
David Archyhttps://davidarchy.com/collections/mens-underwear   
Dieselhttps://shop.diesel.com/en/mens/underwear/ 
Emporio Armanihttps://www.armani.com/en-us/emporio-armani/man/underwear   
Garcon Francaishttps://garcon-francais.fr/en   
Garcon Modelhttps://garconofficial.com/collections/underwear   
HOMhttps://us.hom.com/department/underwear/   
Intimissimihttps://www.intimissimi.com/us/men/briefs/   
JOR (Colombia)https://www.jorwear.com/category-product/underwear/ 
Lacostehttps://www.lacoste.com/us/lacoste/men/clothing/socks-underwear/ 
Marcusehttps://www.marcuse.com/   
Muchachomalohttps://www.muchachomalo.com/en/home/   
Nikehttps://www.nike.com/w/mens-underwear-9plciznik1   
Parke and Ronenhttps://www.parkeandronen.com/collections/underwear   
Shortys Apparelhttps://shortysapparel.co/collections/hammocks  Jordan Morello
Skull and Boneshttps://www.instagram.com/skullandbones_nyc/   
Stancehttps://www.stance.com/mens-underwear/   
Teamm8https://www.teamm8.com/collections/mens-underwear   
Tommy Hilfigerhttps://usa.tommy.com/en/men-underwear   
Versacehttps://www.versace.com/us/en-us/men/clothing/underwear-socks/   
Walking Jackhttps://walkingjack.com/10-underwear  Aggelos Pirikkis;   Ash Collection;   Bluebird Collection    
XTGhttps://xtg.es/es/   
Woodhttps://www.woodunderwear.com/ 
2Eroshttps://2eros.com/collections/all-underwear 
Supawearhttps://supawear.com/   
Model: IFBB Pro (mens physique) Alessandro Cavagnola. Photographer: Alex Wightman. Briefs, Intimissimi.

Eclatant Sportswear

Eclatant Sportswear is based in the United Kingdom. The owner is Sam.

The brand offers two underwear types: boxers and briefs. The fabric composition is 94 percent polyester and 6 percent Elastane. Sizes run from small to large. The colors on offer are navy and army green.

The brand has a chat function on its website. I was able to receive a response in a reasonable time.

The underwear runs small, so if you enjoy squats and deadlifts, the underwear may be too small. The underwear stretches horizontally but not so much vertically.

Model: Sam T., owner of Eclatant.