Mens Essentials-Basic, Everyday Underwear Brands

Mens Essentials-Basic, Everyday Underwear Brands

The desire today is to express one’s individuality through clothing. This desire extends to underwear. Many brands focus on creating basic, everyday men’s underwear, sold in department stores and online. It can get confusing to know that these brands are available, so I have tried to collect the brands into one post for your convenience.

The basic forms of men’s underwear are briefs, trunks, boxer briefs, and boxer shorts. (Read a separate blog post on the styles and types of men’s underwear for more information.)

Brands

Sold in Physical Stores (and Online)

PVH Corporation: Calvin Klein and Tommy Hilfiger

Although Calvin Klein and Tommy Hilfiger are separate brands, these brands have the same owner, PVH Corporation.

Calvin Klein started in New York in 1968. According to the PVH Corp. website, the Calvin Klein brand had US$9.4 billion in retail sales (2019). PVH Corp. acquired Calvin Klein in 2003.

Calvin Klein underwear ads were forward. (I did a blog post on Calvin Klein’s relationship in Times Square, New York City.)

Calvin Klein is sold to all men with all kinds of body types. Typical colors are black white and blue. There are reds and oranges in the lineup.

The Tommy Hilfiger brand started in 1985. It started as a department store brand. PVH Corp. acquired the brand in 2013.

Notably, Tommy Hilfiger brand has professional tennis player Rafael Nadal as a model for its clothing. The brand had US$9.2 billion in retail sales (2019).

Tommy Hilfiger brand underwear comes in solid colors or with printed designs.

Moschino

Moschino is a clothing brand based in Italy. The brand sells briefs and boxer briefs at a higher price point.

Bang and Strike

Bang and Strike started in 2006 as a retailer of men’s underwear. In 2019, the organization decided to focus on selling its stock of men’s basic underwear.

The focus of the brand is “to create a brand that had a familiar yet modern feel and that was uncomplicated, clean cut and aspirational. Underwear for guys that appreciate low key style.”

Hanesbrands, Inc

Hanesbrands, Inc., owns three brands: Hanes, Champion, and Bonds (in Australia). The company started in 1901. The company notes that it manufactures 70 percent of the clothes it sells. The brand offers boxer briefs, boxer shorts, and briefs.

Jockey

Jockey started in 1876 and is based in Kenosha, Wisconsin. The brand’s underwear is sold in major department stores. The brand has a wide selection of underwear, from boxer briefs to thongs.

Fruit of the Loom

The Fruit of the Loom brand started in 1851. The company focused on producing textiles in Rhode Island. Later, the brand made underwear and other clothing. The company protected the brand name under trademark in 1871. The Berkshire Hathaway Group acquired the brand in 2002.

Muchachomalo

Muchachomalo is a brand based in the Netherlands. The brand name translates to “bad boy” in Spanish. The idea for the brand is to place art based on life and feelings on the underwear, suggesting that the bad boy wears underwear to be shown. The brand has solid colors for sale.

The brand sells boxer briefs and trunks for men.

E-Commerce

Pair of Thieves

The links in this subsection are affiliate links, which means I earn a small referral payment if you choose to purchase the product.

Pair of Thieves is an e-commerce underwear brand. However, the brand’s underwear has a presence in the brick-and-mortar world through being sold at Target stores.

The brand offers mostly boxer briefs and trunks. Briefs and boxer shorts are available but have fewer options. The patterns range from one-color fabric to more vibrant designs.

The brand has three founders, Cash Warren, Alan Stuart, and David Ehrenberg. The goal of the brand is to offer well-made basics (socks, underwear, t-shirts, and loungewear) that can handle whatever the owner does. For every order, the brand contributes clothing to those who experience homelessness.

Pair of Thieves | Briefs are back – Shop Now!

Walking Jack

Walking Jack is an underwear brand based in Thessaloniki, Greece, in 2018. I wrote previous blog articles about Walking Jack:

The goal of the brand to improve the fabric, fit, and feel of basic, everyday underwear. The underwear is made in Portugal.

The pouch is contoured to fit the male anatomy perfectly. It offers support and room exactly where every man needs it most.

Almost all our seams are flat lock to avoid any friction or irritation against your skin.

It took years of research, effort, and hard work to create the garments you buy from us.

We source the best materials, fabrics, and manufacturers so we can offer our customers nothing but the best.

We are present in every part of the production and look after every detail.”

Walking Jack website

The brand has underwear styles in black, white, blue. Printed designs are also available.

Adam Smith

Adam Smith is a brand based in New York City. The creator is Yasemin De Mirci, who created underwear based on discussions with men explaining what they wanted in underwear.

The brand has several collections, each with its targeted style. In the Basic Collection, the brand offers boxer shorts, boxer trunks, briefs, and trunks.

Saxx

Saxx is an clothing brand based in Vancouver, Canada. The brand’s underwear has a pouch feature that maintains “order”. The brand sells mostly boxer briefs, and a few briefs, across its collections.

Ballistic Menswear

I wrote a previous post about this Canada-based brand. The brand sells boxer briefs and briefs.

Unsimply Stitched

Unsimply Stitched is a brand based in Los Angeles, California.

The brand offers boxer briefs with a wide selection of designs. (The company sells socks as well.)


How often to change underwear?

Daily. Underwear and socks should be washed after each wearing.

How often should guys replace underwear?

Deyan Dimitrov, CEO of Laundryheap, has some top tips on when to replace items – not just for cleanliness, but also to get the best out of them.

He told Metro.co.uk: ‘Generally speaking, and this applies to any garment, how often you replace your underwear will depend on how many pieces you have in your rotation, how well made they are.

‘How well you care for them is also key. Don’t throw items away simply because you’ve read that they need replacing every year. You’ll save yourself a lot more money in the long run.’

Avoiding Fashion Waste: Recycling Used Underwear

The World Economic Forum encourages the recycling of washed, used underwear to address the issue of textile waste.

“What do you do with your unwanted underwear? Chances are you throw them away.

Now a clothing company in Philadelphia, US, says it’s time to stop casting our undergarments aside. About 5 million kilogrammes of unwanted underwear ends up in landfill sites across the US every day, according to The Big Favorite.

It says it’s bringing circularity to underwear – “the one category remaining that can’t be donated or resold” – by encouraging customers to return their old undies to the company for recycling instead of throwing them away.”

Conclusion

The market for men’s underwear is huge, with many brands available for purchase.

Times Square, New York City, and Calvin Klein

Times Square, New York City, and Calvin Klein

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The Influence of CK on Underwear Advertising and Social Media Influencers

Introduction

Note: This story is based on observations in a pre-pandemic New York City. May we recover from this pandemic experience, so that we will be able to scale back up with deliberate care–over time–to pre-pandemic levels.

One-time fitness model and personal trainer Kyle Hynick posted some photographs from his photoshoot with New York-based Photographer Jade Young seemingly in Times Square in New York City. The backdrop had people there who appeared not to be looking at a dude posing for photographs in his Calvin Klein underwear. The people essentially appeared to be fully engaged in doing tourist things. Initially, I thought that the background of Times Square was a creation of photo editing.

My thought was not correct. A commentator on Kyle’s photos stated that the commenter viewed Kyle’s photoshoot in person. I was immediately intrigued. Of course, physique competitors seek the limelight and can pose their well-trained and dieted physiques on stage in front of an audience. Posing a physique on a public stage is just a matter of scale.

I discovered that another model, Tyson Dayley, a WBFF pro fitness model, also had a photoshoot in Times Square. In his photos and video that he posted on Instagram, however, the people in the background also were taking photos of Tyson. People were sitting close by.

Times Square, Manhattan, New York City. What draws Photographer Jade Young there? Why a male in underwear appears to be an unsurprising sight? I did a quick Internet search on the history of Times Square to find out.

Times Square: from Gritty to Upscale Tourist Destination and Corporate Location

Times Square, a tourist destination and business area, was once home to adult films and gritty culture. There is a blog post on the history and transformation of Times Square at the Times Square District Management Association website.

Times Square and Calvin Klein Underwear

In Photographer Jade Young’s photos in Times Square, at times the models wear Calvin Klein underwear. There is a connection between Calvin Klein underwear and Times Square: the billboard ads for the underwear brand made history there.

In 1982, Calvin Klein had a billboard ad with Olympic athlete Tom Hintnaus in Times Square. The photographer was Bruce Weber. According to a New York Times article, the billboard ad stopped traffic.

Since then, Calvin Klein ads pushed underwear advertising forward, including the next model, Mark Wahlberg. Following Mark Wahlberg, other models became famous after being featured in a Calvin Klein underwear ad. (See also another article on CK models becoming actors.) The New York Times published another article about another former Calvin Klein model, Antonio Sabato, Jr.

Also in Times Square, is a guy who has made a lot of money walking around Times Square in cowboy boots and underwear, the “Naked Cowboy“. Freshpair’s National Underwear Day, August 5, had a runway show in Times Square.

Jade Young and Times Square Photoshoots

When the Calvin Klein ads first appeared, high-speed Internet or social media sites did not exist. But that history seems to have had some influence on fitness models and influencers, who often feature underwear or men’s clothing brands in their social media posts.

In addition, there are more underwear brands in the market. Still, Calvin Klein, now part of PVH Corporation, remains a strong market player in underwear.

Jade Young now also takes photoshoots in Times Square with men in underwear in person rather than in a billboard photograph. I think the transition also humanizes the model as you could interact with the model and the photographer and perhaps even get an autograph. Formerly, you only could look up at a huge billboard ad.

Jade Young and Kyle Hynick

Kyle Hynick, featured on this blog, posted several photos from Times Square.

Jade Young and Tyson Dayley

Tyson Dayley, a pro fitness model and fitness influencer, also posted photos and videos taken in Times Square.

A Sidenote-Calvin Klein in Hell’s Kitchen, Manhattan

Michael Hallenbeck, an NYC-area photographer had a photo shoot (2018) with fitness model Nick Sandell in Hell’s Kitchen.

Hallenbeck captured images of Sandell posing around Manhattan in a pair of Calvin Klein boxer briefs.

Conclusion

When I looked at Jade Young’s photos of models in Times Square, I did not expect that it would lead to a blog post. But the notion of posing in public so openly was an attention grabber. When doing research and finding articles that traced a story, my old journalistic love for a story was reawakened. I could not resist.

How interesting that a Calvin Klein ad pushed the mainstream culture forward as well as developed many new underwear brands. Despite that, Calvin Klein remains a market force.

If you notice any Instagram posts with other fitness models in Times Square, please leave a comment with the link.