In a world where fitness and fashion are converging like never before, Jordan Morello’s Era Supply Co. stands out as a prime example of what’s possible when passion for fitness meets a flair for style. As an athlete and entrepreneur, Morello’s mission is clear: to create clothing that supports a high-performance lifestyle and enhances the everyday experience of the modern fitness enthusiast.
Jordan’s social media pages are on his link page.
From Gym to Street: Athleisure Redefined
Era Supply Co. isn’t just another fitness brand—it’s a lifestyle. Morello’s designs reflect the needs of those who live in the gym but don’t stop living once the workout is over. His pieces blend comfort, style, and performance, making them perfect for transitioning seamlessly from gym time to downtime. Whether you’re smashing personal records or meeting friends for a post-workout coffee, Era Supply Co. ensures you do it in style.
Engineered for Performance, Designed for Comfort
Every item in the Era Supply Co. collection has been meticulously crafted to offer maximum comfort and flexibility without compromising on design. For fitness enthusiasts, the fabric selection and fit are essential, and Morello’s collection excels in both areas. The fabric allows for breathability, supports range of motion, and feels as good as it looks.
From breathable workout shirts to perfectly fitted joggers, Era Supply Co. ensures that you never have to sacrifice style for comfort. Each piece is designed with the demanding needs of muscular physiques in mind, catering to guys who not only work hard in the gym but want to look sharp afterward.
Product line for men
| Tops | Products | Fabric Composition |
| https://www.erasupply.co/collections/tops | ||
| Sweatshirts | Rise Lux Crew Neck, $44 | 40% recycled fiber, 40% cotton, 15% polyester, 5% Spandex |
| Tanks | Rise Valor Tank, $48 | 50% cotton, 50% modal |
| Bottoms | https://www.erasupply.co/collections/men-bottoms | |
| Shorts | Rise Lux Short, $62 | 40% recycled fiber, 40% cotton, 15% polyester, 5% Spandex |
| Performance Shorts, $62 | 92% polyester, 8% Spandex | |
| Rise Lux Jogger, $48 | 40% recycled fiber, 40% cotton, 15% polyester, 5% Spandex | |
| Underwear | https://www.erasupply.co/collections/underwears | |
| Boxers, $18 | 50% cotton, 50% modal | |
| Boxer briefs, $16 | 50% cotton, 50% modal | |
| Briefs, $14 | 50% cotton, 50% modal |
Athleisure Beyond the Gym: The Rise of the Fitness Influencer
In today’s world, fitness is not just about working out; it’s a brand in itself. Jordan Morello understood early on that his audience, especially the 20-50-year-old gym-goers, aren’t just focused on lifting—they’re on a mission to build a lifestyle. They’re fitness influencers, brand ambassadors, and social media moguls, all while staying dedicated to their workouts. Era Supply Co. embraces this shift by offering versatile designs that fit the influencer lifestyle, making it possible for these individuals to blend gym wear with street fashion effortlessly.
Morello’s success isn’t just in his designs; it’s in his understanding of his audience. He’s built a brand that speaks directly to his target market of fitness enthusiasts who are making waves on social media. Whether it’s showcasing a workout routine or sharing fitness advice, Era Supply Co. fits perfectly into this world, ensuring its wearers look as good as they perform.
Era Athletic Club
Morello’s brand has an associated workout app to help you reach your workout goals. Era Athletic Club offers a personalized workout and meal plan app designed to motivate gym-goers and help them achieve their fitness goals. The app features tailored exercise routines, including home or gym workout options, and provides step-by-step video demonstrations for correct form.
Additionally, members receive customized meal plans, grocery guides, and restaurant meal substitutions to support their fitness journey. The app includes progress tracking and continuous support, fostering a community of like-minded individuals. With a focus on empowerment and resilience, Era Athletic Club is more than just a fitness tool; it’s a movement designed to inspire strength, personal growth, and mental well-being.
Brand Models
Aleksander Pacocha (aka Alek Maximus) is a bodybuilder and YouTuber. He also models Era clothing.
Recent Purchases from Era Supply: Boxer Briefs and Shorts
I recently made some purchases from Era Supply Co., including a pair of boxer briefs and a set of shorts. The boxer briefs are made from a blend of 50% cotton and 50% modal, which gives them an incredibly soft feel. These replace my previous boxer briefs that I bought from Shorty’s, which started as a 95% modal and 5% Spandex blend and later switched to a 50% cotton and 50% modal mix before the brand transitioned to Era.
The shorts I bought are composed of 40% recycled fiber, 40% cotton, 15% polyester, and 5% Spandex, making them equally soft and comfortable. They feature one back pocket, two front pockets, and a straight edge at the bottom. Before these, I purchased the Shorty’s lounge shorts, which were made from 95% cotton and 5% Spandex. These lounge shorts had two back pockets and a rolled edge at the bottom, offering a more relaxed fit.
Both items reflect Era’s commitment to comfort and quality, while continuing to innovate with their fabric blends and designs.
The Era Supply Co. Vision: Empowerment Through Fashion
Morello’s brand isn’t just about looking good—it’s about feeling confident and empowered. Era Supply Co. encourages its wearers to embrace their individuality while staying true to their fitness journey. The brand inspires men to take ownership of their bodies, their fitness goals, and their personal style. It’s about celebrating hard work and progress, one garment at a time.
With the increasing popularity of athleisure, more fitness brands are emerging, but Era Supply Co. is setting a new standard. Morello’s dedication to quality, performance, and style resonates with a community that is deeply invested in their fitness and self-image. For the modern man who balances life, fitness, and style, Era Supply Co. is the brand that gets it right.
Why Era Supply Co. is Perfect for You
As a fitness enthusiast who lives and breathes the gym, your workout clothes should be as dedicated as you are. Era Supply Co. is designed to complement your active lifestyle, providing the perfect balance of performance and style. Whether you’re hitting the weights, running errands, or hanging out with friends, Era Supply Co. has got you covered.
If you’re looking for gym wear that supports your fitness goals while keeping you stylish, Era Supply Co. offers the ideal solution. Join the revolution of fitness fashion and experience the era of clothing that’s designed to move with you, wherever life takes you.
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