You are not alone. I have found that black underwear is still a popular choice. You pick out a pair from the drawer, dress yourself, and go about your day.
I have found out that there is a new brand that would offer only briefs, trunks, and boxer briefs in black: Apixt. The brand has a Kickstarter campaign. The campaign has a US$3,000 goal, with a May 21, 2021, deadline.
What Makes Apixt Special?
The underwear is designed to feel like a second skin.
Environmentally sustainable fabric: made from the hulls of soybeans.
The underwear is made in Europe, with SILVERPLUS technology.
Read more about Apixt’s basics collection at Kickstarter.
I placed an order through the store associated with the Men and Underwear blog. I have been a longtime fan of the blog, so I knew the blog had a store associated with it. The blog is based in Greece and sells Walking Jack, a brand also based in Greece.
As Men and Underwear, the shop, is located in Greece, the prices are in euros. I paid through PayPal, which performs the currency exchange.
My order: Walking Jack and Bluebuck
I ordered a Bluebird Collection trunk (23 euros) and two of the trunks in the Fern Print Collection (25 euros). Separately, I had been looking at the brick trunk by Bluebuck (29 euros), a brand based in the United Kingdom. I decided to include it in the order.
Delivery through DHL
For delivery, I chose DHL, a more-expensive delivery option (18 euros). Given the distance between Greece and the United States, I preferred the shorter delivery time, with location tracking. I ordered on July 14 and I received the package through the U.S. Postal Service (USPS) on July 18. (DHL delivered to its District of Columbia office and then used the USPS to deliver to my home through Priority Mail.)
My order arrived in a yellow and white DHL plastic envelope, with four packages inside. There was also a small bag of gummy bear candy in the envelope. The Walking Jack underwear was packed inside dark blue envelopes and the Bluebuck came inside a recyclable clear bag.
The Walking Jack underwear. The Fern Print collection has a fabric composition of 90 percent polyester and 10 percent Elastane. The fabric feels really soft and the stitching is neat. The Fern Print trunk almost has a boxer-brief type fit, which is perfect for me.
The Bluebird collection also has excellent production quality and a soft feel to the fabric. The Bluebird is slightly shorter than the fern print and has a snug fit. The amount of stretch is on point.
I had a concern that the underwear would be smaller than the size shown. With relief, this was not an issue. The size I picked fit well.
Walking Jack underwear is made in Portugal.
Bluebuck uses recycled polyester in its fabric. The fabric composition is 46 percent cotton, 46 percent polyester—from plastic recovered from the ocean (material by Seaqual), and 8 percent Elastane. The Bluebuck trunks are lightweight, have a nice color and a soft feel. The trunks fit well. The lighter fabric is perfect for hot, summer days.
Like Walking Jack, Bluebuck underwear is made in Portugal.
I have been a reader and fan of Men and Underwear for many years. I had pages saved on my internet browser of underwear that I wanted to try. With trying out Walking Jack, I was able to try out the store associated with the blog and to add in one from my saved list to my order.
I am impressed with the quality of Walking Jack and Bluebuck, and I am happy with my purchase. If you are looking for new brands to try out, I recommend both. Check out my blog post on the Bluebird Collection.
Let me know your favorite brands by email or in the comment section.
Walking Jack is an underwear brand based in Greece. The underwear is designed in Greece and made in Portugal. The brand applies a modern take on classic men’s underwear. The Bluebird is available in the following styles: trunk, brief, and solid brief.
I am a fan of blue and the underwear looks great. I am interested in trying on a pair of the trunk style. (See another post with my personal review.)
Bluebird Collection Photo Campaign
Walking Jack had a photo shoot for its Bluebird Collection. The model was Roger Zacha, a physiotherapy student in the Netherlands. The photographer was Louis C. The photos were taken in Cyprus.
Walking Jack’s Bluebird Collection
Walking Jack’s Bluebird Collection offers an all-blue design, with a fabric composition of 95 percent cotton and 5 percent Elastane. Also, underwear in the Bluebird Collection offers a longer waistband and a lined pouch.
The underwear is suitable for the gym and daily wear, an indication that the underwear can be worn to work and school as well as to a workout (gym or at home).
Walking Jack has a wide variety of sizes from Small (27-29 in or 70-75 cm) to XXL (36-39 in or 91-99 cm).
Walking Jack delivers worldwide. I live in the United States. According to Walking Jack’s website, I would be in zone 4. The shipping fee would be 6.50 euros (registered post) for an expected delivery time of 10 to 14 business days or 20 euros for an expected delivery time of 2 to 4 business days. As I use the U.S. dollar, there is an international currency exchange element.
Due to the COVID-19 pandemic, delivery can be affected. Walking Jack provides a delivery advisory for customers to review.
The Bluebird Collection is a great new addition to Walking Jack’s product lineup. The shade of blue selected for the collection is on point.
If you are looking for something new to add to your wardrobe, consider the Bluebird Collection.
Please like, share, and comment. It helps me know what content you, the reader, like.
The Influence of CK on Underwear Advertising and Social Media Influencers
Note: This story is based on observations in a pre-pandemic New York City. May we recover from this pandemic experience, so that we will be able to scale back up with deliberate care–over time–to pre-pandemic levels.
One-time fitness model and personal trainer Kyle Hynick posted some photographs from his photoshoot with New York-based Photographer Jade Young seemingly in Times Square in New York City. The backdrop had people there who appeared not to be looking at a dude posing for photographs in his Calvin Klein underwear. The people essentially appeared to be fully engaged in doing tourist things. Initially, I thought that the background of Times Square was a creation of photo editing.
My thought was not correct. A commentator on Kyle’s photos stated that the commenter viewed Kyle’s photoshoot in person. I was immediately intrigued. Of course, physique competitors seek the limelight and can pose their well-trained and dieted physiques on stage in front of an audience. Posing a physique on a public stage is just a matter of scale.
I discovered that another model, Tyson Dayley, a WBFF pro fitness model, also had a photoshoot in Times Square. In his photos and video that he posted on Instagram, however, the people in the background also were taking photos of Tyson. People were sitting close by.
Times Square, Manhattan, New York City. What draws Photographer Jade Young there? Why a male in underwear appears to be an unsurprising sight? I did a quick Internet search on the history of Times Square to find out.
Times Square: from Gritty to Upscale Tourist Destination and Corporate Location
Times Square, a tourist destination and business area, was once home to adult films and gritty culture. There is a blog post on the history and transformation of Times Square at the Times Square District Management Association website.
Times Square and Calvin Klein Underwear
In Photographer Jade Young’s photos in Times Square, at times the models wear Calvin Klein underwear. There is a connection between Calvin Klein underwear and Times Square: the billboard ads for the underwear brand made history there.
In 1982, Calvin Klein had a billboard ad with Olympic athlete Tom Hintnaus in Times Square. The photographer was Bruce Weber. According to a New York Timesarticle, the billboard ad stopped traffic.
Since then, Calvin Klein ads pushed underwear advertising forward, including the next model, Mark Wahlberg. Following Mark Wahlberg, other models became famous after being featured in a Calvin Klein underwear ad. (See also another article on CK models becoming actors.) The New York Times published another article about another former Calvin Klein model, Antonio Sabato, Jr.
Also in Times Square, is a guy who has made a lot of money walking around Times Square in cowboy boots and underwear, the “Naked Cowboy“. Freshpair’s National Underwear Day, August 5, had a runway show in Times Square.
Jade Young and Times Square Photoshoots
When the Calvin Klein ads first appeared, high-speed Internet or social media sites did not exist. But that history seems to have had some influence on fitness models and influencers, who often feature underwear or men’s clothing brands in their social media posts.
In addition, there are more underwear brands in the market. Still, Calvin Klein, now part of PVH Corporation, remains a strong market player in underwear.
Jade Young now also takes photoshoots in Times Square with men in underwear in person rather than in a billboard photograph. I think the transition also humanizes the model as you could interact with the model and the photographer and perhaps even get an autograph. Formerly, you only could look up at a huge billboard ad.
Jade Young and Kyle Hynick
Kyle Hynick, featured on this blog, posted several photos from Times Square.
Jade Young and Tyson Dayley
Tyson Dayley, a pro fitness model and fitness influencer, also posted photos and videos taken in Times Square.
A Sidenote-Calvin Klein in Hell’s Kitchen, Manhattan
Michael Hallenbeck, an NYC-area photographer had a photo shoot (2018) with fitness model Nick Sandell in Hell’s Kitchen.
Hallenbeck captured images of Sandell posing around Manhattan in a pair of Calvin Klein boxer briefs.
When I looked at Jade Young’s photos of models in Times Square, I did not expect that it would lead to a blog post. But the notion of posing in public so openly was an attention grabber. When doing research and finding articles that traced a story, my old journalistic love for a story was reawakened. I could not resist.
How interesting that a Calvin Klein ad pushed the mainstream culture forward as well as developed many new underwear brands. Despite that, Calvin Klein remains a market force.
If you notice any Instagram posts with other fitness models in Times Square, please leave a comment with the link.
Please like, share, and comment. It helps me know what content the readers want to read.
Preview: Presenting Matt Luscious and the 2020 Additions to the Range
In August 2020, Box Menswear added 4 new underwear styles to its product selection. In addition, there is a new model wearing the clothes in the promotional photos, Matt Luscious, a fitness model and YouTuber from Canada. Matt worked with Photographer Paul Jamnicky.
Check out the blog post for more information about the new range selections.
Continue on with this blog post, which describes the 2019 additions.
Box Menswear, an e-commerce company based in Liverpool, Merseyside, United Kingdom.
(Note: I have a review of my order from the brand in another blog post.)
I will start with a discussion of the brand owner, Luke Mills. After that, I will present information about preparations for the sale started in October 2019 with a photo shoot in Texas in the United States. Following that, I will discuss Box Menswear’s new item releases.
To see photos of the items, please go to the Box Menswear website, and see the Box Menswear Pinterest page.
(I plan to update the post with images on an ongoing basis.)
The Box Menswear brand, founded in 2014, is part of the Misfits Group, Ltd. The Misfits Group, according to its LinkedIn page, has other brands– Misfit Cosmetics, Pretty Little Palettes, and Petite Prosecco.
Luke Mills Interview with Bang and Strike
Luke did an interview with one of the stores that stock Box Menswear product, Bang & Strike.
In the interview with Bang & Strike, Luke provided the inspiration for the name of the brand, Box.
I just wanted super duper soft boxer shorts, that you can wear all day. I used to get told off as a kid for putting my hand down my trousers and rearranging my bits and bobs in my boxer shorts as they get all tangled up and uncomfortable and stuff like that, and I wanted something that didn’t do that. The name comes from my mum, because one of the many words for your private parts was your ‘lunch box’. There is a statue above Lewis’s in Liverpool, and the statue is a naked man with his willy hanging out, and she always called that his ‘Lunch Box’.
Above is the sizing chart for Box Menswear clothing.
The Preparation: The Texas,
United States, Photoshoot
In October 2019, Box Menswear had a week-long photoshoot session in Texas in the United States of America. The group had 19 models and 5 photographers (and the Box Menswear owner, Luke).
The models: Dan Tai, Josh Riquelme, Josh Watson, Josh Jakobs, Daniel Shoneye, Alex Grant, Reno Gold, Carlos Effort, Paul Cassidy, Seth Holbrook, Ridick, Kyle Hynick, Fran Dullon, Refugio Hernandez, Rossilino, Dan Soar, Braydan Ifould, Anthony Stefanelli, Mojib.
(As a side note, through social media posts, I discovered that some of the models traveled to the United States for the first time for this trip: Dan Tai (UK), Braydan Ifould (Australia), Carlos Effort (Spain), and Paul Cassidy (Slovakia). (If there are more, please let me know in the comments.))
The photographers: Alex Wightman, Peter Fletcher, Texas-based Carlos Salazar, Rafa, and Jake O’Donnell.
The photo shoot started in Dallas, Texas, and then in Austin, Texas.
Two of the models, Josh Riquelme and Dan Tai, are YouTubers. They prepared video logs of their experiences. I attach their video logs below.
Related Note: Josh Riquelme Visits Box HQ in Liverpool
Josh Riquelme, one of the models at the Box photoshoot in Texas, visited Box Menswear headquarters in Liverpool, UK, and posted a YouTube vlog.
During this photo shoot, the images for the new products were captured. In addition, the photographers captured other model shots, some of which are on the photographers’ respective Instagram accounts.
In addition, many of the models are active social media producers, with many posting on Instagram and Only Fans regularly. As photography lovers, the models also took photographs and posted many photos on their social media accounts.
Josh Watson and Anthony Stefanelli
During the the photoshoot in Texas, among the photos were some demonstrating the height differences among the models. Some photos feature models Josh Watson and Anthony Stefanelli. Josh is 6’4″ or 1.93 meters; Anthony is 5’3″ or 1.60 meters. The difference in height makes for striking photos.
Mojib and Mario Andrion
In 2021, Mojib (1.67 meters, 5’6″) was in Tulum, Mexico with Model and YouTuber Mario Andrion (1.89 meters, 6’2″).
Daniel Shoneye and Fit Media Productions
In 2021, Model Daniel Shoneye was featured in an abdominal workout video for the YouTube channel, Fit Media Productions.
Josh Watson’s Interview with Only Fans
Josh Watson had an interview with Only Fans. In the interview, Josh discusses his background as well as his favorite activities.
Micah E. Williams and James Loy for Fashionably Male Blog
Box Menswear has released new items for sale:
loungewear, new selections in underwear, and two items related to a campaign
for a UK organization, the National AIDS Trust.
Loungewear: Leggings and Lounge
or Pajama Shorts
Loungewear appears to be a popular clothing
category. The clothing is designed for wearing in one’s home–chilling after a
workday, dressing for a work-from-home day, or just for watching TV or doing
house chores. The clothing appears to be related to pajamas, or sleep clothing,
because you can wear these clothes to sleep in.
The key is that the clothing should look neat,
as stated in an article by Men’s Health.
Box Menswear has responded to this requirement with two items, leggings, and
lounge (or pajama) shorts.
Loungewear: Total Comfort Lounge
In the loungewear category, Box Menswear has two colors for the Total Comfort Lounge Leggings available for sale, grey, and white, The fabric used for the leggings is new for the company. Box Menswear underwear typically has 92 percent cotton and 8 percent spandex.
The fabric in the leggings is 95 percent bamboo cotton and 5 percent spandex. According to the company description of the leggings, the fabric is “super soft bamboo cotton material” which are designed to “keep your legs warm without feeling restricted.”
The leggings are designed to be worn by itself
or with shorts. The issue is how a guy would feel having his manhood visible to
the world. I did a quick search engine search and found an article at Men’s Health,
where the author, Brett Williams, asked staff on their opinions on how to wear
leggings in the gym. Most of the guys’ questions would choose to wear shorts
over the leggings in public. The author ultimately decided to wear the leggings
by themselves–but with a shirt big enough to cover his manhood.
The colors that Box Menswear has for sale, grey and white could be more revealing without shorts and a grueling, sweaty workout at the gym or for an outdoor run. One of the photos on the webpage has Ridick in soaking-wet leggings. The fabric becomes transparent, and the fabric does become somewhat revealing in the manhood area but not totally.
[So, dear reader, what is your say, leggings with or without shorts? Drop a comment with your thoughts.]
Loungewear: Men’s Lounge (Pajama
or Bed) Shorts
In a previous post on this blog, I reviewed the various styles of men’s underwear, One style reviewed was the boxer shorts, and the Bed Shorts resemble this style.
The Box Menswear Bed (Lounge or Pajama) Shorts, you can sleep in them and do house- or apartment-related things wearing them. The fabric for these shorts is bamboo cotton. The lounge short come is two sizes only (small-medium and large-XL) because of the loose design. The shorts do not have pockets.
For the leggings, there is a struggle for the guy to decide if he wants to show the outline of his manhood to the public. With Box Menswear’s Totally See-Through Mesh Shorts, the option is left to a guy to wear underwear, jockstraps, or nothing at all under the shorts.
(The fabric content for these fishnet-style
shorts is not mentioned in the product description.)
The models on the Box Menswear website,
demonstrate all options for wearing these shorts. These shorts are best left
for the private entertainment of a significant other.
Men’s Underwear: Boxer Briefs
While the product descriptions at Box Menswear have “boxers”, the fit of the Box Menswear boxers is actually a boxer brief. Boxer shorts have a full fit, while the Box boxer fit close to the body. For more discussion about this distinction, you can read my previous blog post.
Men’s Underwear: Box Menswear King Fit Boxers
With the new items, Box Menswear added the color black to its existing king fit boxers range, which previously was only available in white.
The fabric content is for the body of the boxers, 96 percent Bamboo Viscose and 4 percent Elastane. For the vent, 88 percent Polyamide and 12 percent Spandex.
The King Fit Boxers are available in two lengths, 4 inches and 6 inches.
These boxers are fitted, so the company advises sizing up on them. The size range runs from small to 2XL.
In addition, Box Menswear added a king fit boxer selection with a mesh panel, for more-daring guys.
Men’s Underwear: Jockstraps and
For a description of these garments, see my previous blog post.
Men’s Underwear: Box Menswear Ribbed Jockstraps
The largest portion of the new release involved jockstraps, a style of underwear that I reviewed briefly on a previous blog post.
Box Menswear’s products already includes jockstraps, but this version has a ribbed texture. The fabric content is the typical Box Menswear combination, 92 percent cotton and 8 percent Spandex.
The colors available are cobalt, pale plum, blackout, burgundy, light grey, military green, pale pink, and red.
[Readers: I am curious about these transparent items, jockstraps and the boxers. Readers, please share your thoughts in the comments. If this is a fashion trend, it would be interesting to hear more about it. My thought is that these are more-intimate items for use with significant others.]
Men’s Underwear: Box Menswear
I reviewed thongs briefly in a previous blog post. The Box Menswear thong was created based on customer requests. The fabric content appears to be the same as the king fit boxers. The thong is transparent in black and in white.
[The request from customers and brand fans for
a transparent thong may have answered, in part, my question about these
transparent items. The reason for liking these garments is still not revealed.
I am interested in hearing from readers about transparent, or see-through,
Men’s Underwear: Red on Red Jockstrap and Briefs
Box Menswear with the red on red jockstrap and briefs is donating a portion of each sale to the UK-based National AIDS Trust in support of World AIDS Day on December 2, 2019.
The fabric content of both the jockstrap and
briefs is 92 percent cotton and 8 percent Spandex. The waistband for these
items are slightly wider than the other jockstraps and briefs.
Box Menswear: Existing Items
In addition, to having a new range for sale, the company has existing product lines for sale, sports shorts, socks, boxer briefs, jockstraps, briefs, trunks, swimming trunks, and swimming briefs.
Box Menswear: Sports Shorts
When I first learned about Box Menswear, I first looked at the sports shorts 2.0 collection. While these can be worn for athletic pursuits, these shorts could be worn as lounge shorts or as even a trimmer form of the boxer shorts, as discussed in a previous blog post. The fabric content is 92 percent Elastane and 8 percent Spandex.
The Box Menswear sports shorts have a trimmer fit in black, and the company recommends that a customer size up to ensure a good fit. If the customer prefers a looser fit, the company recommends white sports shorts.
The sports shorts 2.0 are different from the previous Box sports shorts in that the shorts are label free. As a result, the shorts could be worn as underwear.
The previous version of the sports shorts (out of stock) had slightly less length than the sports shorts and demonstrating the wearer’s thighs, glutes, and other attributes. These details were the goal of the redesign.
The styles go from the generally acceptable to the more daring (that is, the gluteus maximus (or glutes) are left exposed–jockstraps, thongs, and g strings).
Research and Inspiration
I found information for this post in a journal article, Datta, Dibyendu Bikash (2018), A Review of Men’s Underwear Styles and Its Various Fabrics, Trends in Textile and Fashion Design, 2 (2)-2018, June 18.
While doing research for this post, I found a New York Times article by Journalist Max Berlinger, in which he reviewed some underwear brands.
After the publication of this post, I wrote a post on the history of Calvin Klein advertising in Times Square, New York City.
Best Fabrics for Men’s Underwear
The Underwear Expert has a post on the fibers and fabrics used for men’s underwear.
There are many brands of men’s underwear, among the most popular is from PVH Corp. ,which owns some of the most-popular brands like Calvin Klein, and Tommy Hilfiger.
Boxer shorts started in 1925 and were known as “shorts for boxers”. The length of the shorts extended to mid-thigh. The benefit of the boxer short was its baggy style, which allowed for ample airflow. The disadvantage was this baggy form because the fabric bunched up under the top clothing.
Boxer shorts are still available though the design has moved more toward a closer-to-the-body fit in the current style (for example, the Bang and Strike Hard Times boxer. The slim fit allows the wearer to wear slim-fit or skinny pants or jeans.
Where the boxer shorts had a full fit, briefs were designed for a close-to-the-body fit and support. Also, briefs showed more of the thighs than boxer shorts.
(Based on my casual observation of Instagram models and photographers, the brief is popular.)
Briefs were introduced in the 1930s. Briefs provide comfort through air circulation and overall snug support.
In the 1990s, fashion moved toward low-rise pants and jeans. So the low-rise brief was developed to go with these garments. The waistband for the low-rise briefs sits at the hip level.
This style suits everyday purposes as well as more-active pursuits.
The boxer brief was a relatively more-recent development, starting in the 1990s by fashion designer John Varvatos. The boxer brief is in the mid-point between the traditional baggy boxer shorts and the snug fit of briefs.
This style provides support for everyday activity, including exercise. The style also fits under slim-fit pants and jeans.
Trunks were a style originally associated with swimming and boxing (worn under boxer’s shorts) since the 1940s. Since the 1990s, the trunk is used in sport and in everyday wear. The shape of the trunk appears to be close to the slim-fit boxer.
Typically, the trunk is shorter in length than the boxer brief and shows more of the thigh (but not as much as a brief).
The trunk can be used for everyday wear and active pursuits.
Walking Jack Trunks
Check out the trunks available at Walking Jack, an underwear brand based in Greece. Walking Jack released the Bluebird Collection in which the trunks and briefs are all in a rich hue of blue (95 percent cotton and 5 percent Elastane). Read a blog post (with Roger Zacha (left-column photos)) and another (with Aggelos Pirikkis (two photos on the right)) for more details.
The jockstrap was designed for cyclists, starting in 1888, to prevent saddle sores. The jockstrap leaves the glutes exposed but provides support for the body parts in the front. At first, the front of the jockstrap was hard but then the front became soft and flexible.
The jockstrap is perfect for active pursuits, if the wearer is comfortable with having the glutes exposed, and for more-intimate activities. For example, see the range available at Jack Adams.
Teamm8 Naked Underwear Range
The Men and Underwear blog has an article about the “Naked Underwear” release from Teamm8, an Australia-based brand. Among the selections in the release are jockstraps.
Model: Loren Cruz (Canary Islands, Spain)
Photographer: Adrian C. Martin
There is a niche yet devoted segment of guys that like to wear a wrestling singlet or bodysuit (aka jumpsuit). Read more about the singlet in a separate blog article.
Like the jockstrap, the glutes are more exposed with a thong. The exception is that the backside of the briefs are removed (G-Strings even less), leaving a thinner portion of fabric in the back-center of the garment. In August 2020, Box Menswear entered the men’s lingerie category with a new g-string.
(I briefly discussed these items as people who favor them are a select market. A targeted Internet search will lead the interested reader to examples.)
Also like the jockstrap, the thong is for active pursuits and more-intimate activity (see examples at Jack Adams).
The purpose of the blog post is to give the reader an idea of the range of options available to men researching what type of underwear to wear. Most can be worn everyday. A new possibility is wearing mesh shorts as underwear.
What styles or brands are your favorites? If you favor one style, what style are you willing to try out and why?