Times Square, New York City, and Calvin Klein

Times Square, New York City, and Calvin Klein

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The Influence of CK on Underwear Advertising and Social Media Influencers

Introduction

Note: This story is based on observations in a pre-pandemic New York City. May we recover from this pandemic experience, so that we will be able to scale back up with deliberate care–over time–to pre-pandemic levels.

One-time fitness model and personal trainer Kyle Hynick posted some photographs from his photoshoot with New York-based Photographer Jade Young seemingly in Times Square in New York City. The backdrop had people there who appeared not to be looking at a dude posing for photographs in his Calvin Klein underwear. The people essentially appeared to be fully engaged in doing tourist things. Initially, I thought that the background of Times Square was a creation of photo editing.

My thought was not correct. A commentator on Kyle’s photos stated that the commenter viewed Kyle’s photoshoot in person. I was immediately intrigued. Of course, physique competitors seek the limelight and can pose their well-trained and dieted physiques on stage in front of an audience. Posing a physique on a public stage is just a matter of scale.

I discovered that another model, Tyson Dayley, a WBFF pro fitness model, also had a photoshoot in Times Square. In his photos and video that he posted on Instagram, however, the people in the background also were taking photos of Tyson. People were sitting close by.

Times Square, Manhattan, New York City. What draws Photographer Jade Young there? Why a male in underwear appears to be an unsurprising sight? I did a quick Internet search on the history of Times Square to find out.

Times Square: from Gritty to Upscale Tourist Destination and Corporate Location

Times Square, a tourist destination and business area, was once home to adult films and gritty culture. There is a blog post on the history and transformation of Times Square at the Times Square District Management Association website.

Times Square and Calvin Klein Underwear

In Photographer Jade Young’s photos in Times Square, at times the models wear Calvin Klein underwear. There is a connection between Calvin Klein underwear and Times Square: the billboard ads for the underwear brand made history there.

In 1982, Calvin Klein had a billboard ad with Olympic athlete Tom Hintnaus in Times Square. The photographer was Bruce Weber. According to a New York Times article, the billboard ad stopped traffic.

Since then, Calvin Klein ads pushed underwear advertising forward, including the next model, Mark Wahlberg. Following Mark Wahlberg, other models became famous after being featured in a Calvin Klein underwear ad. (See also another article on CK models becoming actors.) The New York Times published another article about another former Calvin Klein model, Antonio Sabato, Jr.

Also in Times Square, is a guy who has made a lot of money walking around Times Square in cowboy boots and underwear, the “Naked Cowboy“. Freshpair’s National Underwear Day, August 5, had a runway show in Times Square.

Jade Young and Times Square Photoshoots

When the Calvin Klein ads first appeared, high-speed Internet or social media sites did not exist. But that history seems to have had some influence on fitness models and influencers, who often feature underwear or men’s clothing brands in their social media posts.

In addition, there are more underwear brands in the market. Still, Calvin Klein, now part of PVH Corporation, remains a strong market player in underwear.

Jade Young now also takes photoshoots in Times Square with men in underwear in person rather than in a billboard photograph. I think the transition also humanizes the model as you could interact with the model and the photographer and perhaps even get an autograph. Formerly, you only could look up at a huge billboard ad.

Jade Young and Kyle Hynick

Kyle Hynick, featured on this blog, posted several photos from Times Square.

Jade Young and Tyson Dayley

Tyson Dayley, a pro fitness model and fitness influencer, also posted photos and videos taken in Times Square.

A Sidenote-Calvin Klein in Hell’s Kitchen, Manhattan

Michael Hallenbeck, an NYC-area photographer had a photo shoot (2018) with fitness model Nick Sandell in Hell’s Kitchen.

Hallenbeck captured images of Sandell posing around Manhattan in a pair of Calvin Klein boxer briefs.

Conclusion

When I looked at Jade Young’s photos of models in Times Square, I did not expect that it would lead to a blog post. But the notion of posing in public so openly was an attention grabber. When doing research and finding articles that traced a story, my old journalistic love for a story was reawakened. I could not resist.

How interesting that a Calvin Klein ad pushed the mainstream culture forward as well as developed many new underwear brands. Despite that, Calvin Klein remains a market force.

If you notice any Instagram posts with other fitness models in Times Square, please leave a comment with the link.

Workout at Home with YouTube Fitness Trainers

Workout at Home with YouTube Fitness Trainers

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Fitness YouTubers covered in this post:

Introduction

At the time of this blog post, the world is facing the challenge of the novel COVID-19 Coronavirus pandemic. The respiratory virus ranges from mild illness to critical illness, perhaps needing a ventilator. Hospital resources are limited, so the governments around the world have focused on preventing people from getting infected, from physical distancing to quarantine. Places, where people have congregated for food and entertainment, are shut down. Gyms have also been shut down.

While in quarantine or under stay-at-home orders during the pandemic, some fitness YouTubers have been adding home workout videos where people would be able to start training or continuing an exercise routine with minimal equipment or bodyweight.

Of course, home workouts on YouTube are not a new occurrence, there have been YouTubers that have many videos devoted to exercises a person could do at home or while on travel. I have been following a few of them–Fraser Wilson from Melbourne, Australia; Rodrigo Romeh from Mexico; and three from the United Kingdom–Joe Wicks (aka the Body Coach), Alex Crockford, and Rowan Row.

I found a another fitness YouTuber while preparing this blog post: Tom Daley, a well-known Olympic-level diver from the United Kingdom. These YouTubers have had exercise videos where you could follow along with them as if they were your coach. Also, you can tailor the exercises according to your personal ability.

In general, the workouts are between 10-20 minutes.

Fitness YouTubers: Follow-Along 10-to-20 Minute Home Workout Routines

Fraser Wilson

Note: I may earn a commission (with no cost to you) through some of the links in this post.

Fraser Wilson, 23, is a fitness YouTuber who lives in Melbourne, Australia. (Birthday–November 12 (Scorpio).) Many of his follow-along videos focus on abs or bodyweight high-intensity interval training (HIIT). Fraser did an interview with the website, Bulk Hackers, in March 2020.

At his website, Fraser provides a bit of his background.

Hi, I’m Fraser. When I first started training in the gym, I was an insecure 17-year-old. 


The gym was the perfect stress relief, no matter what was going on in my life, a 1-2 hour session was like a meditation for me. I’d come out feeling refreshed, renewed and confident.


My love of fitness grew from there. I’ve been able to build a platform through social media to share my passion with the world. I’ve also been fortunate enough to sign with one of the largest companies in the fitness industry.

Fraser Wilson’s website

Get a personalized program to lose weight and get a healthy diet

In 2017, Photographer Jake O’Donnell did a quick-answer interview with Fraser to know more about him. This video was posted on YouTube.

Get a personalized program to lose weight and get a healthy diet

In terms of workout gear, in recent videos, Fraser mostly wears Gymshark with Nike sneakers. He seems to be a fan of bold colors in his workout clothing (seen more in pre-Gymshark videos).

(I have been noticing that Fraser has been adding colors back in his workout gear (great plan).)

Fraser has an app that he uses with his online personal training clients. The developer of the app is MacroActive Limited. (Side note: Some of Fraser’s photos are by Jake O’Donnell, who has taken photos for UK-based Box Menswear.)

Fraser’s Social Media

Fraser Wilson’s social media | Website | Instagram | YouTube | Facebook |

Instagram
YouTube

On Fraser’s YouTube channel there are a variety of videos, many fitness video logs, which feature workouts, and then follow-along workouts, which viewers can do at home. Based on the high number of views, these videos appear to be extremely popular. I have been following the HIIT cardio workouts for some time. It feels like you have a trainer with you when you do the follow-along workouts.

I typically have done one of his 10-minute home workouts. When I have more time, I challenge myself with the 20-minute workout. While I have to adapt to an easier version of some of the exercises, push-ups on the knees, for example, I feel that am improving over time.

Fraser added a video explaining how people new to training can could get lean for summer from home.

Rodrigo Romeh

Rodrigo Romeh’s social media | Website| Instagram | YouTube |

Rodrigo Romeh was a fitness YouTuber and competed in physique competitions. Rodrigo lives in Mexico. Rodrigo has had appearances on Spanish-language TV in the United States and seems to have moved on to other opportunities.

During the time that he was preparing for physique competitions, Rodrigo made home workouts. This home workout lasts 30 minutes. After long commutes (traveling 40 miles for work by commuter train and city bus), I would do this workout after I came home.

Joe Wicks aka The Body Coach

Joe Wicks’ social media | website | Instagram | YouTube |

Joe Wicks, 33, from the United Kingdom, is a husband and father as well as an Instagram personality, book author and the owner of The Body Coach. His birthday is 21-September (Virgo).

On YouTube, Joe has numerous HIIT cardio routines for all levels of exercisers. While commuting for a full-time job, time was very short, but I wanted to get a workout in. It is very easy for me, after a long day at work, to feel a workout is just another layer of work. But I could not argue with 10-20 minutes for a workout.

Just bodyweight was challenging for me, but I have seen small yet encouraging improvements after sticking with the workouts consistently.

I was doing a low-impact hotel workout. Although the exercises were low-impact, the workout still was a challenge.

During the time of the COVID-19 pandemic quarantines in many countries, Joe added online physical education classes for children.

Tom Daley

Tom Daley’s social media: | YouTube | Instagram | Facebook | Twitter |

Tom Daley, 25, is an Olympic-level diver for the United Kingdom as well as a book author. Tom’s birthday is on 21-May (Gemini). Tom is sponsored by athletic fitness brand Adidas.

Tom, on his YouTube page, created some workouts that people could follow during stay-at-home orders because of the pandemic. (Tom has created workout videos previously as well.) In a separate, stay-at-home-related video, Tom helps his husband bake a cobbler.

Tom’s home workouts are based on HIIT cardio, where you exercise for 40 seconds and rest for 20 seconds

In the first home workout, Tom demonstrates five exercises that are repeated in two circuits:

  • RFE split squats
  • Squat jump walkouts
  • Sumo squat pulses
  • Alternating v sits

In the second home workout, Tom demonstrates five exercises, repeated in two circuits:

  • Lunges
  • Speedskaters
  • Press-up rotations
  • Plank side taps
  • Triceps dips

In the third workout video, Tom demonstrated a workout focused on the abdominal muscles (aka the six-pack). In this workout, there are six exercises:

  • Ab crunches
  • Toe touches
  • Side v sites
  • Back extensions
  • Bicycles
  • Mountain climbers

In a fourth workout video, Tom demonstrates five exercises, repeated in two circuits:

  • Press-ups narrow
  • Triceps dips
  • Press-ups wide
  • Plank shoulder taps
  • Press-up hold to leg lifts

Alex Crockford

Alex Crockford’s social media: Website | Instagram | Youtube | Facebook | Twitter |

Alex Crockford, 29, lives in the United Kingdom and is the owner of #CrockFit, an online training business, and a fitness model.

In 2015, he gave away free hugs in Trafalgar Square in London. In 2021, Mens Health UK published an article about the result from his running a 5K daily.

At the time of this post, he is sponsored by UnderArmour. He traveled to downtown Baltimore, in the Inner Harbor area, to attend a conference at UnderArmour headquarters. (I at one time had a job in Inner Harbor East, near the waterfront.)

His birthday is on 15-June (Gemini).

Before the Coronavirus pandemic, Alex posted follow-along home-based bodyweight workouts. Some of these workouts are on his #CrockFit app on the HomeFit program.

The #CrockFitapp is a custom-made app developed by Calcey Technologies. Craig E. Ryder wrote an article about Alex and how Alex discovered Calcey Technologies in 2018.

With the global lockdown to prevent the spread of COVID-19, gyms were closed, raising the interest of home-based workouts that a person could do without much equipment. (Alex has prepared videos for people with kettlebells or other weights.)

While Alex is a personable guy, his bodyweight workouts are intense. I remember doing one follow-along HIIT workout and I was going through the circuits. Alex described the workout up front. What he calls a warm-up session, feels like a workout (which he admits in his exercise commentary). I was feeling tired by the end and was ready to stop. Then, Alex reminded his viewers that there was still a leg circuit (by then I forgot about the final leg workout) . I still remember feeling shocked. (lol)

I favor follow-along workout videos as it feels like you have a trainer doing the exercises with you and you get an implicit challenge to do your personal best and not to quit and turn off the video.

Alex helpfully offers alternatives to suit your current physical abilities. If you are interested in these workouts, you are interested in self-improvement. So, you will get the challenge you need.

In addition, Alex has a blog where he provides fitness tips and recipes. In one blog post, he provided tips on getting the most from home-based workouts.

I will post some of the more-recent home-workout-related posts below.

Rowan Row

Rowan Row’s social media: | Fitness Instagram | Website | YouTube | Instagram | Twitter | Facebook | TikTok |

Fitness Model

Rowan Row, 31, is a fashion blogger and YouTuber who has a background as a runner and fitness model. Rowan lives in the United Kingdom. Rowan’s birthday is 17 February (Aquarius).

I first saw Rowan while he was a fitness model in 2013. Rowan offers personal training e-book programs at his website.

Fashion Blogger

Rowan left competitive fitness modeling to do fashion and lifestyle blogging. Rowan still maintains his gym training.

Conclusion

The reason for the increased variety of home workouts comes as a result of a serious risk to public health. Nevertheless, I have found them to be useful for me to start as a beginner. My goal is to become able to handle my own bodyweight and with some weighted exercises.

Are there any favorite home workouts that you enjoy? Perhaps you found some new possibilities in this post. Let me know in the comments.

Model and Trainer: WBFF Pro Diego Sechi, MSc.

Model and Trainer: WBFF Pro Diego Sechi, MSc.

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Diego’s Social Media

Follow Diego on his social media channelsLinkedIn | Twitter | Instagram | Facebook | YouTube | website |

Introduction

Some male models that wear menswear items have interesting lives in addition to muscular physiques. Diego Sechi, a WBFF pro male fitness model from Italy is an example. Diego has a strong brain as well as a fit body. Diego lives in London, UK.

Do you want to be a fitness model like Diego? Check out his advice in his book.

Diego in DIY muscle tee

I first saw Diego in some behind the scenes video for a photoshoot. He struck me as a guy with a good sense of humor and a great six-pack of abs.

According to Diego’s Instagram, he is an online fitness coach and registered nutritionist. In addition to his gym training, Diego has a bachelor’s degree, human nutrition, from King’s College London. Diego holds MSc sports nutrition degree from St. Mary’s University, Twickenham.

Later, I learned that he also enjoys choreography. The choreography assists Diego in creating posing routines with a nice flow.

Diego’s Background

Diego provides his background at his website. There is also a video that provides background information at Fit Media Channel on YouTube.

In August 2020, Diego posted a video answering questions from his subscribers, followers, and fans.

Diego returned to YouTube on April 10, 2020.

Birthdate and Zodiac Sign

Birthday: 11-June (Gemini).

Workout from Home or Outdoors

Diego is an online trainer and exercise enthusiast. He provided a metabolic bodyweight workout that people new to fitness could perform at home.

The interval workout is the following:

40 seconds work, 20 seconds rest

Nine Exercises

  • High Knees
  • Half Burpees
  • Squat Jumps
  • Alternated Lunges
  • Knee to elbow
  • Butt Kicks
  • Push Ups
  • Hip Thrusts
  • Plank

Workout until Failure

Diego did a challenge-type workout for the “Workout until Failure” YouTube channel. The purpose of the YouTube channel is to show physique athletes challenging themselves with exercise in a heated room. The athletes on the channel are well-trained fitness models.

While the workouts would be challenging and exhausting to typical people, the featured athletes seem to be challenged but the viewer can tell that their bodies were hungry for the exercise and welcomed the challenge.

Diego did not disappoint in his video. Even with the challenging pandemic times during 2020, Diego maintained his pro-level muscular physique. Diego started with his morning cardio (featured on his Instagram) and then after that did a circuit style workout–three rounds of squats, lateral raises, and biceps curls, all with a set of dumbbells. Diego ended with planks for the abdominals.

Even with this hard workout, Diego seemed to be able to workout more.

Athletics

According to the Greatest Physiques blog, Diego participated in Greco-Roman wrestling as a child. According to his website, he participated in other sports as well.

Sport has been with me since my childhood, especially thanks to my natural physical form, already in charge of sports. So, I had the opportunity to explore various sports: fencing, boxing, horseback, riding, hockey, skiing, athletics. Especially in the latter, I attracted the attention during the youth school championship of 100-meters without hurdles, where I recorded a time of 11:04 seconds!

Diego’s website

Fitness Modeling Competition History

  • Las Vegas, 2013, European Fitness Model Champion at WBFF and attainment PRO Card
  • Toronto, 2016, first 5 positions during the World Fitness Model at WBFF
  • London, 2017, first 5 positions during the World Fitness Model al WBFF
  • Rome, 2016, Premio Personalità Europea for Sport Merit

Source: Diego Sechi.

Diego’s Fitness Modeling Projects

Diego and BioTechUSA

Diego is sponsored by a bodybuilding supplement company, BioTechUSA. Diego did some videos for them discussing how to start one’s own fitness journey.

Diego also was featured in a BioTech USA commercial by Visione Pro.

Diego and a Video by Visione Pro

The video below was filmed before Diego’s 2019 WBFF Pro competition in the Bahamas.

Diego on Fit Media Channel

Diego’s Stretching Routine by Fit Media Channel

Diego demonstrated his stretching routine for Fit Media Channel on YouTube while in the Bahamas for his WBFF contest.

Diego Demonstrates Best Muscle Building Exercises

Also on Fit Media Channel, Diego demonstrates the channel’s selection of muscle building exercises.

The exercises that Diego Demonstrated are below.

Fit Media Channel’s Best Exercises
Muscle GroupExercise
Warm Up 
ChestIncline Press
 Standing Cable Flyes
 Machine Press
 Pec Deck Flyes
 Barbell Pullovers
  
ShouldersSeated Dumbbell Press
 Incline Bench Front Raise
 Dumbbell Front Raise
 Machine Press
 Cable Lateral Raise with Incline
  
ArmsE-Z Bar Curl
 Cable Concentration Curl
 Kneeling High Cable Curls
 Single Arm Triceps Extension
 Triceps Dips
  
BackWide Grip Pullups
 Single Arm Cable Pulldown
 Bent-Over Machine Row
  
LegsBarbell Squats
 Stiff Leg Deadlift
 Leg Extension
 Lying Hamstring Curl
 Treadmill Lunges
 Calf Raises
  
Abs and CoreCrunches-Alternating
 Incline Bench Russian Twist
 Hanging Knee Raises
  
Stretches 

Diego and Pietro Boselli, Ph.D

I remember seeing Diego with fellow Italian model, Pietro Boselli, who was studying for a Ph.D. at University College, London, when one of his students posted a photo of him on social media. Diego and Pietro did a workout series for Fit Media Channel on YouTube in 2016.

Diego in Wire Magazine, February 2019

Diego provided an interview with Rafa Carvajal with Wire Magazine in February 2019. Asked by Rafa to use three words to describe himself, Diego responded: “curious, dreamer, and ambitious”.

According to the interview, Diego is a frequent traveler and enjoys playing the saxophone while at home in Italy or reading when he is traveling.

For underwear, Diego stated that he was once a boxers guy. Then he became a briefs guy to show off his leg muscles.

In the article, Diego wore a variety of briefs. I could make out the brand of one of them: Danny Miami. From his social media, Diego has worn briefs from Little Rok, too.

Follow Diego on his social media channelsLinkedIn | Twitter | Instagram | Facebook | YouTube | website |

Conclusion

Diego is a muscle physique pro that takes care of his muscles and develops his brain with educational pursuits.

Be sure to follow Diego’s social media pages.

It was interesting to review his social media and physique work for this article. I hope there will be more. I will definitely update the blog post if I discover any new developments.

Box Menswear: Review of 2019 Release

The Box Models celebrate with hugs with one of the last photos captured on the Texas photo shoot.

Box Models (left to right) are Dan Soar, Braydan Ifould, Josh Riquelme, Carlos Effort, Reno Gold, Mojib, Daniel Shoneye, and Josh Watson.
Box Models (left to right) Dan Soar, Braydan Ifould, Josh Riquelme, Carlos Effort, Reno Gold, Mojib, Daniel Shoneye, and Josh Watson celebrate the last day of the photo shoot

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Preview: Presenting Matt Luscious and the 2020 Additions to the Range



In August 2020, Box Menswear added 4 new underwear styles to its product selection. In addition, there is a new model wearing the clothes in the promotional photos, Matt Luscious, a fitness model and YouTuber from Canada. Matt worked with Photographer Paul Jamnicky.

Check out the blog post for more information about the new range selections.

Continue on with this blog post, which describes the 2019 additions.

Introduction

Box Menswear, an e-commerce company based in Liverpool, Merseyside, United Kingdom.

(Note: I have a review of my order from the brand in another blog post.)

I will start with a discussion of the brand owner, Luke Mills. After that, I will present information about preparations for the sale started in October 2019 with a photo shoot in Texas in the United States. Following that, I will discuss Box Menswear’s new item releases.

Zach Beech
Models Dan Soar and Josh Riquelme pose for a photograph in a laundry room.
Dan Soar and Josh Riquelme

To see photos of the items, please go to the Box Menswear website, and see the Box Menswear Pinterest page.

(I plan to update the post with images on an ongoing basis.)

Ben Masters and Ryan A. Mac in Box Menswear sports shorts

Box Menswear Founder, Luke Mills

The owner of Box Menswear is Luke Mills. Luke also owns Liverpool-based Misfits Celebrity Management.

The Misfits Group, Ltd.

The Box Menswear brand, founded in 2014, is part of the Misfits Group, Ltd. The Misfits Group, according to its LinkedIn page, has other brands– Misfit Cosmetics, Pretty Little Palettes, and Petite Prosecco.

Luke Mills Interview with Bang and Strike

Luke did an interview with one of the stores that stock Box Menswear product, Bang & Strike.

In the interview with Bang & Strike, Luke provided the inspiration for the name of the brand, Box.

I just wanted super duper soft boxer shorts, that you can wear all day. I used to get told off as a kid for putting my hand down my trousers and rearranging my bits and bobs in my boxer shorts as they get all tangled up and uncomfortable and stuff like that, and I wanted something that didn’t do that. The name comes from my mum, because one of the many words for your private parts was your ‘lunch box’. There is a statue above Lewis’s in Liverpool, and the statue is a naked man with his willy hanging out, and she always called that his ‘Lunch Box’.

Q&A with Bang & Strike

Size Chart for Box Menswear Clothing

Above is the sizing chart for Box Menswear clothing.

The Preparation: The Texas, United States, Photoshoot

In October 2019, Box Menswear had a week-long photoshoot session in Texas in the United States of America. The group had 19 models and 5 photographers (and the Box Menswear owner, Luke).

Seth Holbrook and Daniel Shoneye in Texas

The models: Dan Tai, Josh Riquelme, Josh Watson, Josh Jakobs, Daniel Shoneye, Alex Grant, Reno Gold, Carlos Effort, Paul Cassidy, Seth Holbrook, Ridick, Kyle Hynick, Fran Dullon, Refugio Hernandez, Rossilino, Dan Soar, Braydan Ifould, Anthony Stefanelli, Mojib.

Model NameCountryInstagram Page
Alex GrantUnited Stateshttps://www.instagram.com/alexzcee/?hl=en
Anthony StefanelliUnited Stateshttps://www.instagram.com/gymnastkid589/
Braydan IfouldAustraliahttps://www.instagram.com/braydanifould_/
Carlos EffortSpainhttps://www.instagram.com/carloseffort/
Dan SoarUnited Kingdomhttps://www.instagram.com/dansoarr/
Dan TaiUnited Kingdomhttps://www.instagram.com/dantai.pt/
Daniel ShoneyeUnited Kingdomhttps://www.instagram.com/danielshoneye/
Fran DullonSpainhttps://www.instagram.com/just.frandullon/
Josh JakobsUnited Stateshttps://www.instagram.com/josh_jakobs/
Josh Riquelme (blog post)United Stateshttps://www.instagram.com/riquelmejosh/
Josh Watson (blog post)United Kingdomhttps://www.instagram.com/josh_uk/?hl=en
Kyle Hynick (blog post)Canadahttps://www.instagram.com/kylehynick/
MojibThe Netherlandshttps://www.instagram.com/suprememojib/
Paul Cassidy Slovakiahttps://www.instagram.com/paul_cassidy_real/
Refugio HernandezUnited Stateshttps://www.instagram.com/notorious_b1g/
Reno GoldUnited Stateshttps://www.instagram.com/reno_gold/
RidickIrelandhttps://www.instagram.com/ridick_7/
RossilinoUnited Kingdomhttps://www.instagram.com/_rossilino_/
Seth HolbrookUnited Stateshttps://www.instagram.com/seffbreezy/

(As a side note, through social media posts, I discovered that some of the models traveled to the United States for the first time for this trip: Dan Tai (UK), Braydan Ifould (Australia), Carlos Effort (Spain), and Paul Cassidy (Slovakia). (If there are more, please let me know in the comments.))

The photographers: Alex Wightman, Peter Fletcher, Texas-based Carlos Salazar, Rafa, and Jake O’Donnell.

Photographer NameCountryInstagram Page
Alex WightmanUnited Kingdomhttps://www.instagram.com/alexwightmanphotography/
Carlos “Trey” Salazar (blog post)United Stateshttps://www.instagram.com/treysphotostudio/
Jake O’DonnellAustraliahttps://www.instagram.com/jake_od/
Peter FletcherUnited Kingdomhttps://www.instagram.com/musclemountainphotography/
RafaArgentinahttps://www.instagram.com/rafa.pics/

The photo shoot started in Dallas, Texas, and then in Austin, Texas.

Two of the models, Josh Riquelme and Dan Tai, are YouTubers. They prepared video logs of their experiences. I attach their video logs below.

Related Note: Josh Riquelme Visits Box HQ in Liverpool

Josh Riquelme, one of the models at the Box photoshoot in Texas, visited Box Menswear headquarters in Liverpool, UK, and posted a YouTube vlog.

During this photo shoot, the images for the new products were captured. In addition, the photographers captured other model shots, some of which are on the photographers’ respective Instagram accounts.

In addition, many of the models are active social media producers, with many posting on Instagram and Only Fans regularly. As photography lovers, the models also took photographs and posted many photos on their social media accounts.

Josh Watson and Anthony Stefanelli

During the the photoshoot in Texas, among the photos were some demonstrating the height differences among the models. Some photos feature models Josh Watson and Anthony Stefanelli. Josh is 6’4″ or 1.93 meters; Anthony is 5’3″ or 1.60 meters. The difference in height makes for striking photos.


Mojib and Mario Andrion

In 2021, Mojib (1.67 meters, 5’6″) was in Tulum, Mexico with Model and YouTuber Mario Andrion (1.89 meters, 6’2″).


Daniel Shoneye and Fit Media Productions

In 2021, Model Daniel Shoneye was featured in an abdominal workout video for the YouTube channel, Fit Media Productions.

Josh Watson’s Interview with Only Fans

Josh Watson had an interview with Only Fans. In the interview, Josh discusses his background as well as his favorite activities.

Micah E. Williams and James Loy for Fashionably Male Blog

In 2020, Micah E. Williams, a filmmaker and model, did a photo shoot with Photographer James Loy for Fashionably Male blog. Micah wore a number of items from the 2019 release.

Micah also edited a video made by James.

Box Menswear: New Item Releases

Box Menswear has released new items for sale: loungewear, new selections in underwear, and two items related to a campaign for a UK organization, the National AIDS Trust.

Loungewear: Leggings and Lounge or Pajama Shorts

Loungewear appears to be a popular clothing category. The clothing is designed for wearing in one’s home–chilling after a workday, dressing for a work-from-home day, or just for watching TV or doing house chores. The clothing appears to be related to pajamas, or sleep clothing, because you can wear these clothes to sleep in.

The key is that the clothing should look neat, as stated in an article by Men’s Health. Box Menswear has responded to this requirement with two items, leggings, and lounge (or pajama) shorts.

Loungewear: Total Comfort Lounge Leggings

In the loungewear category, Box Menswear has two colors for the Total Comfort Lounge Leggings available for sale, grey,  and white, The fabric used for the leggings is new for the company. Box Menswear underwear typically has 92 percent cotton and 8 percent spandex.

Fitness model Josh Riquelme stands in front of a farm trailer in grass while wearing Box Menswear lounge leggings.
Josh Riquelme in Texas

The fabric in the leggings is 95 percent bamboo cotton and 5 percent spandex. According to the company description of the leggings, the fabric is “super soft bamboo cotton material” which are designed to “keep your legs warm without feeling restricted.”

Muscular model Fran Dullon stands outside while wearing Box Menswear lounge leggings.
Fran Dullon in Texas

The leggings are designed to be worn by itself or with shorts. The issue is how a guy would feel having his manhood visible to the world. I did a quick search engine search and found an article at Men’s Health, where the author, Brett Williams, asked staff on their opinions on how to wear leggings in the gym. Most of the guys’ questions would choose to wear shorts over the leggings in public. The author ultimately decided to wear the leggings by themselves–but with a shirt big enough to cover his manhood.

Models Kyle Hynick and Mojib, wearing Box Menswear’s lounge leggings.

The colors that Box Menswear has for sale, grey and white could be more revealing without shorts and a grueling, sweaty workout at the gym or for an outdoor run. One of the photos on the webpage has Ridick in soaking-wet leggings. The fabric becomes transparent, and the fabric does become somewhat revealing in the manhood area but not totally.

[So, dear reader, what is your say, leggings with or without shorts? Drop a comment with your thoughts.]

Loungewear: Men’s Lounge (Pajama or Bed) Shorts

In a previous post on this blog, I reviewed the various styles of men’s underwear, One style reviewed was the boxer shorts, and the Bed Shorts resemble this style.

A muscular Dan Tai sits in bed in sunlight while wearing Box Menswear lounge shorts.
Dan Tai

The Box Menswear Bed (Lounge or Pajama) Shorts, you can sleep in them and do house- or apartment-related things wearing them. The fabric for these shorts is bamboo cotton. The lounge short come is two sizes only (small-medium and large-XL) because of the loose design. The shorts do not have pockets.

A muscular Dan Tai relaxes in bed in sunlight while wearing Box Menswear lounge shorts.
Dan Tai. Photographer: Rafa

Intimate Loungewear: Totally See-Through Mesh Shorts

For the leggings, there is a struggle for the guy to decide if he wants to show the outline of his manhood to the public. With Box Menswear’s Totally See-Through Mesh Shorts, the option is left to a guy to wear underwear, jockstraps, or nothing at all under the shorts.

(The fabric content for these fishnet-style shorts is not mentioned in the product description.)

The models on the Box Menswear website, demonstrate all options for wearing these shorts. These shorts are best left for the private entertainment of a significant other.

Men’s Underwear: Boxer Briefs

While the product descriptions at Box Menswear have “boxers”, the fit of the Box Menswear boxers is actually a boxer brief. Boxer shorts have a full fit, while the Box boxer fit close to the body. For more discussion about this distinction, you can read my previous blog post.

Men’s Underwear: Box Menswear King Fit Boxers

With the new items, Box Menswear added the color black to its existing king fit boxers range, which previously was only available in white.

The fabric content is for the body of the boxers, 96 percent Bamboo Viscose and 4 percent Elastane. For the vent, 88 percent Polyamide and 12 percent Spandex.

The King Fit Boxers are available in two lengths, 4 inches and 6 inches.

These boxers are fitted, so the company advises sizing up on them. The size range runs from small to 2XL.

In addition, Box Menswear added a king fit boxer selection with a mesh panel, for more-daring guys.

Men’s Underwear: Jockstraps and Thongs

For a description of these garments, see my previous blog post.

Men’s Underwear: Box Menswear Ribbed Jockstraps

Model Seth Holbrook wearing Box Menswear jockstraps.

The largest portion of the new release involved jockstraps, a style of underwear that I reviewed briefly on a previous blog post.

Box Menswear’s products already includes jockstraps, but this version has a ribbed texture. The fabric content is the typical Box Menswear combination, 92 percent cotton and 8 percent Spandex.

The colors available are cobalt, pale plum, blackout, burgundy, light grey, military green, pale pink, and red.

In addition, there is a totally transparent varsity mesh jockstrap for more-daring guys. The manhood is definitely front and center with this selection. See an example at Box Menswear’s Instagram page.

[Readers: I am curious about these transparent items, jockstraps and the boxers. Readers, please share your thoughts in the comments. If this is a fashion trend, it would be interesting to hear more about it. My thought is that these are more-intimate items for use with significant others.]

Kyle Hynick

Men’s Underwear: Box Menswear Thongs

I reviewed thongs briefly in a previous blog post. The Box Menswear thong was created based on customer requests. The fabric content appears to be the same as the king fit boxers. The thong is transparent in black and in white.

[The request from customers and brand fans for a transparent thong may have answered, in part, my question about these transparent items. The reason for liking these garments is still not revealed. I am interested in hearing from readers about transparent, or see-through, underwear.]

Men’s Underwear: Red on Red Jockstrap and Briefs

Box Menswear with the red on red jockstrap and briefs is donating a portion of each sale to the UK-based National AIDS Trust in support of World AIDS Day on December 2, 2019.

The fabric content of both the jockstrap and briefs is 92 percent cotton and 8 percent Spandex. The waistband for these items are slightly wider than the other jockstraps and briefs.

Box Menswear: Existing Items

Models Dan Tai and Seth Holbrook

In addition, to having a new range for sale, the company has existing product lines for sale, sports shorts, socks, boxer briefs, jockstraps, briefs, trunks, swimming trunks, and swimming briefs.

Box Menswear: Sports Shorts

When I first learned about Box Menswear, I first looked at the sports shorts 2.0 collection. While these can be worn for athletic pursuits, these shorts could be worn as lounge shorts or as even a trimmer form of the boxer shorts, as discussed in a previous blog post. The fabric content is 92 percent Elastane and 8 percent Spandex.

The Box Menswear sports shorts have a trimmer fit in black, and the company recommends that a customer size up to ensure a good fit. If the customer prefers a looser fit, the company recommends white sports shorts.

Fashion blogger Aram Simonpour

The sports shorts 2.0 are different from the previous Box sports shorts in that the shorts are label free. As a result, the shorts could be worn as underwear.

Model Yoav Even, wearing Box white sports shorts and football socks, by Roble Konara

The previous version of the sports shorts (out of stock) had slightly less length than the sports shorts and demonstrating the wearer’s thighs, glutes, and other attributes. These details were the goal of the redesign.