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Preview: Presenting Matt Luscious and the 2020 Additions to the Range
In August 2020, Box Menswear added 4 new underwear styles to its product selection. In addition, there is a new model wearing the clothes in the promotional photos, Matt Luscious, a fitness model and YouTuber from Canada. Matt worked with Photographer Paul Jamnicky.
Check out the blog post for more information about the new range selections.
Continue on with this blog post, which describes the 2019 additions.
Box Menswear, an e-commerce company based in Liverpool, Merseyside, United Kingdom.
(Note: I have a review of my order from the brand in another blog post.)
I will start with a discussion of the brand owner, Luke Mills. After that, I will present information about preparations for the sale started in October 2019 with a photo shoot in Texas in the United States. Following that, I will discuss Box Menswear’s new item releases.
(I plan to update the post with images on an ongoing basis.)
Box Menswear Founder, Luke Mills
The owner of Box Menswear is Luke Mills. Luke also owns Liverpool-based Misfits Celebrity Management.
The Misfits Group, Ltd.
The Box Menswear brand, founded in 2014, is part of the Misfits Group, Ltd. The Misfits Group, according to its LinkedIn page, has other brands– Misfit Cosmetics, Pretty Little Palettes, and Petite Prosecco.
Luke Mills Interview with Bang and Strike
Luke did an interview with one of the stores that stock Box Menswear product, Bang & Strike.
In the interview with Bang & Strike, Luke provided the inspiration for the name of the brand, Box.
I just wanted super duper soft boxer shorts, that you can wear all day. I used to get told off as a kid for putting my hand down my trousers and rearranging my bits and bobs in my boxer shorts as they get all tangled up and uncomfortable and stuff like that, and I wanted something that didn’t do that. The name comes from my mum, because one of the many words for your private parts was your ‘lunch box’. There is a statue above Lewis’s in Liverpool, and the statue is a naked man with his willy hanging out, and she always called that his ‘Lunch Box’.Q&A with Bang & Strike
Size Chart for Box Menswear Clothing
Above is the sizing chart for Box Menswear clothing.
The Preparation: The Texas, United States, Photoshoot
In October 2019, Box Menswear had a week-long photoshoot session in Texas in the United States of America. The group had 19 models and 5 photographers (and the Box Menswear owner, Luke).
The models: Dan Tai, Josh Riquelme, Josh Watson, Josh Jakobs, Daniel Shoneye, Alex Grant, Reno Gold, Carlos Effort, Paul Cassidy, Seth Holbrook, Ridick, Kyle Hynick, Fran Dullon, Refugio Hernandez, Rossilino, Dan Soar, Braydan Ifould, Anthony Stefanelli, Mojib.
(As a side note, through social media posts, I discovered that some of the models traveled to the United States for the first time for this trip: Dan Tai (UK), Braydan Ifould (Australia), Carlos Effort (Spain), and Paul Cassidy (Slovakia). (If there are more, please let me know in the comments.))
The photographers: Alex Wightman, Peter Fletcher, Texas-based Carlos Salazar, Rafa, and Jake O’Donnell.
|Photographer Name||Country||Instagram Page|
|Alex Wightman||United Kingdom||https://www.instagram.com/alexwightmanphotography/|
|Carlos “Trey” Salazar (blog post)||United States||https://www.instagram.com/treysphotostudio/|
|Peter Fletcher||United Kingdom||https://www.instagram.com/musclemountainphotography/|
The photo shoot started in Dallas, Texas, and then in Austin, Texas.
Two of the models, Josh Riquelme and Dan Tai, are YouTubers. They prepared video logs of their experiences (below).
Related Note: Josh Riquelme Visits Box HQ in Liverpool
Josh Riquelme, one of the models at the Box photoshoot in Texas, visited Box Menswear headquarters in Liverpool, UK, and posted a YouTube vlog.
During this photo shoot, the images for the new products were captured. In addition, the photographers captured other model shots, some of which are on the photographers’ respective Instagram accounts.
In addition, many of the models are active social media producers, with many posting on Instagram and Only Fans regularly. As photography lovers, the models also took photographs and posted many photos on their social media accounts.
Josh Watson and Anthony Stefanelli
During the the photoshoot in Texas, among the photos were some demonstrating the height differences among the models. Some photos feature models Josh Watson and Anthony Stefanelli. Josh is 6’4″ or 1.93 meters; Anthony is 5’3″ or 1.60 meters. The difference in height makes for striking photos.
Mojib and Mario Andrion
In 2021, Mojib (1.67 meters, 5’6″) was in Tulum, Mexico with Model and YouTuber Mario Andrion (1.89 meters, 6’2″).
Daniel Shoneye and Fit Media Productions
In 2021, Model Daniel Shoneye was featured in an abdominal workout video for the YouTube channel, Fit Media Productions.
Josh Watson’s Interview with Only Fans
Josh Watson had an interview with Only Fans. In the interview, Josh discusses his background as well as his favorite activities.
Micah E. Williams and James Loy for Fashionably Male Blog
Micah also edited a video made by James.
Box Menswear: New Item Releases
Box Menswear has released new items for sale: loungewear, new selections in underwear, and two items related to a campaign for a UK organization, the National AIDS Trust.
Loungewear: Leggings and Lounge or Pajama Shorts
Loungewear appears to be a popular clothing category. The clothing is designed for wearing in one’s home–chilling after a workday, dressing for a work-from-home day, or just for watching TV or doing house chores. The clothing appears to be related to pajamas, or sleep clothing, because you can wear these clothes to sleep in.
The key is that the clothing should look neat, as stated in an article by Men’s Health. Box Menswear has responded to this requirement with two items, leggings, and lounge (or pajama) shorts.
Loungewear: Total Comfort Lounge Leggings
In the loungewear category, Box Menswear has two colors for the Total Comfort Lounge Leggings available for sale, grey, and white, The fabric used for the leggings is new for the company. Box Menswear underwear typically has 92 percent cotton and 8 percent spandex.
The fabric in the leggings is 95 percent bamboo cotton and 5 percent spandex. According to the company description of the leggings, the fabric is “super soft bamboo cotton material” which are designed to “keep your legs warm without feeling restricted.”
The leggings are designed to be worn by itself or with shorts. The issue is how a guy would feel having his manhood visible to the world. I did a quick search engine search and found an article at Men’s Health, where the author, Brett Williams, asked staff on their opinions on how to wear leggings in the gym. Most of the guys’ questions would choose to wear shorts over the leggings in public. The author ultimately decided to wear the leggings by themselves–but with a shirt big enough to cover his manhood.
The colors that Box Menswear has for sale, grey and white could be more revealing without shorts and a grueling, sweaty workout at the gym or for an outdoor run. One of the photos on the webpage has Ridick in soaking-wet leggings. The fabric becomes transparent, and the fabric does become somewhat revealing in the manhood area but not totally.
[So, dear reader, what is your say, leggings with or without shorts? Drop a comment with your thoughts.]
Loungewear: Men’s Lounge (Pajama or Bed) Shorts
In a previous post on this blog, I reviewed the various styles of men’s underwear, One style reviewed was the boxer shorts, and the Bed Shorts resemble this style.
The Box Menswear Bed (Lounge or Pajama) Shorts, you can sleep in them and do house- or apartment-related things wearing them. The fabric for these shorts is bamboo cotton. The lounge short come is two sizes only (small-medium and large-XL) because of the loose design. The shorts do not have pockets.
Intimate Loungewear: Totally See-Through Mesh Shorts
For the leggings, there is a struggle for the guy to decide if he wants to show the outline of his manhood to the public. With Box Menswear’s Totally See-Through Mesh Shorts, the option is left to a guy to wear underwear, jockstraps, or nothing at all under the shorts.
(The fabric content for these fishnet-style shorts is not mentioned in the product description.)
The models on the Box Menswear website, demonstrate all options for wearing these shorts. These shorts are best left for the private entertainment of a significant other.
Men’s Underwear: Boxer Briefs
While the product descriptions at Box Menswear have “boxers”, the fit of the Box Menswear boxers is actually a boxer brief. Boxer shorts have a full fit, while the Box boxer fit close to the body. For more discussion about this distinction, you can read my previous blog post.
Men’s Underwear: Box Menswear King Fit Boxers
With the new items, Box Menswear added the color black to its existing king fit boxers range, which previously was only available in white.
The fabric content is for the body of the boxers, 96 percent Bamboo Viscose and 4 percent Elastane. For the vent, 88 percent Polyamide and 12 percent Spandex.
The King Fit Boxers are available in two lengths, 4 inches and 6 inches.
These boxers are fitted, so the company advises sizing up on them. The size range runs from small to 2XL.
In addition, Box Menswear added a king fit boxer selection with a mesh panel, for more-daring guys.
Men’s Underwear: Jockstraps and Thongs
For a description of these garments, see my previous blog post.
Men’s Underwear: Box Menswear Ribbed Jockstraps
The largest portion of the new release involved jockstraps, a style of underwear that I reviewed briefly on a previous blog post.
Box Menswear’s products already includes jockstraps, but this version has a ribbed texture. The fabric content is the typical Box Menswear combination, 92 percent cotton and 8 percent Spandex.
The colors available are cobalt, pale plum, blackout, burgundy, light grey, military green, pale pink, and red.
In addition, there is a totally transparent varsity mesh jockstrap for more-daring guys. The manhood is definitely front and center with this selection. See an example at Box Menswear’s Instagram page.
[Readers: I am curious about these transparent items, jockstraps and the boxers. Readers, please share your thoughts in the comments. If this is a fashion trend, it would be interesting to hear more about it. My thought is that these are more-intimate items for use with significant others.]
Men’s Underwear: Box Menswear Thongs
I reviewed thongs briefly in a previous blog post. The Box Menswear thong was created based on customer requests. The fabric content appears to be the same as the king fit boxers. The thong is transparent in black and in white.
[The request from customers and brand fans for a transparent thong may have answered, in part, my question about these transparent items. The reason for liking these garments is still not revealed. I am interested in hearing from readers about transparent, or see-through, underwear.]
Men’s Underwear: Red on Red Jockstrap and Briefs
The fabric content of both the jockstrap and briefs is 92 percent cotton and 8 percent Spandex. The waistband for these items are slightly wider than the other jockstraps and briefs.
Box Menswear: Existing Items
In addition, to having a new range for sale, the company has existing product lines for sale, sports shorts, socks, boxer briefs, jockstraps, briefs, trunks, swimming trunks, and swimming briefs.
Box Menswear: Sports Shorts
When I first learned about Box Menswear, I first looked at the sports shorts 2.0 collection. While these can be worn for athletic pursuits, these shorts could be worn as lounge shorts or as even a trimmer form of the boxer shorts, as discussed in a previous blog post. The fabric content is 92 percent Elastane and 8 percent Spandex.
The Box Menswear sports shorts have a trimmer fit in black, and the company recommends that a customer size up to ensure a good fit. If the customer prefers a looser fit, the company recommends white sports shorts.
The sports shorts 2.0 are different from the previous Box sports shorts in that the shorts are label free. As a result, the shorts could be worn as underwear.
The previous version of the sports shorts (out of stock) had slightly less length than the sports shorts and demonstrating the wearer’s thighs, glutes, and other attributes. These details were the goal of the redesign.