One model that I discovered through Instagram is Dominic (Dom) Calvani. Dom did a photoshoot with Photographer Jade Young (see photos below; photo feature at DNA Magazine), who has photographed several male models for Box Menswear. Dom has a strong, masculine look and muscular physique. I was interested in finding out more about Dom as well as his background.
Based on Dom’s Instagram page, Dom is an athlete, a model, an engineer, and a big daddy who is from Brazil. According to a 2018 blog post at All American Guys, Dom was 30 years old (birthdate April 15 (Aries)). At the time of this post in January 2020, Dom would be 31 or 32. Perhaps this is the reason for the “big daddy” reference on his Instagram bio.
I was interested to find out some more information, so I searched on Dom’s name in Google to see what search results I would get. I found a 2018 interview with Wire Magazine through Men and Underwear blog.
Dominic’s Interview with Wire Magazine
In an interview with Wire Magazine by Rafa Carvajal, Dom explained that he had an athletic background in mixed martial arts (MMA), specifically in Muay Thai and Brazilian Jiu-Jitsu. Dom had to leave MMA due to suffering serious injuries.
Dom, when asked by Rafa Carvajal to describe himself in three words responded “eccentric, unconventional, and dominant.”
Dom also told Wire that his family has roots in Calabria, Italy. However, he grew up in Brazil and lives in the United States. For work, Dom is involved in software engineering, supply-chain management, and real estate investing. On the side, he poses for photoshoots and dances.
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Preview: Presenting Matt Luscious and the 2020 Additions to the Range
In August 2020, Box Menswear added 4 new underwear styles to its product selection. In addition, there is a new model wearing the clothes in the promotional photos, Matt Luscious, a fitness model and YouTuber from Canada. Matt worked with Photographer Paul Jamnicky.
Check out the blog post for more information about the new range selections.
Continue on with this blog post, which describes the 2019 additions.
Box Menswear, an e-commerce company based in Liverpool, Merseyside, United Kingdom.
(Note: I have a review of my order from the brand in another blog post.)
I will start with a discussion of the brand owner, Luke Mills.
After that, I will present information about preparations for the sale started in October 2019 with a photo shoot in Texas in the United States. Following that, I will discuss Box Menswear’s new item releases.
The Box Menswear brand, founded in 2014, is part of the Misfits Group, Ltd. The Misfits Group, according to its LinkedIn page, has other brands– Misfit Cosmetics, Pretty Little Palettes, and Petite Prosecco.
In the interview with Bang & Strike, Luke provided the inspiration for the name of the brand, Box.
I just wanted super duper soft boxer shorts, that you can wear all day. I used to get told off as a kid for putting my hand down my trousers and rearranging my bits and bobs in my boxer shorts as they get all tangled up and uncomfortable and stuff like that, and I wanted something that didn’t do that. The name comes from my mum, because one of the many words for your private parts was your ‘lunch box’. There is a statue above Lewis’s in Liverpool, and the statue is a naked man with his willy hanging out, and she always called that his ‘Lunch Box’.
Above is the sizing chart for Box Menswear clothing.
The Preparation: The Texas,
United States, Photoshoot
In October 2019, Box Menswear had a week-long photoshoot session in Texas in the United States of America. The group had 19 models and 5 photographers (and the Box Menswear owner, Luke).
The models: Dan Tai, Josh Riquelme, Josh Watson, Josh Jakobs, Daniel Shoneye, Alex Grant, Reno Gold, Carlos Effort, Paul Cassidy, Seth Holbrook, Ridick, Kyle Hynick, Fran Dullon, Refugio Hernandez, Rossilino, Dan Soar, Braydan Ifould, Anthony Stefanelli, Mojib.
(As a side note, through social media posts, I discovered that some of the models traveled to the United States for the first time for this trip: Dan Tai (UK), Braydan Ifould (Australia), Carlos Effort (Spain), and Paul Cassidy (Slovakia). (If there are more, please let me know in the comments.))
The photographers: Alex Wightman, Peter Fletcher, Texas-based Carlos Salazar, Rafa, and Jake O’Donnell.
The photo shoot started in Dallas, Texas, and then in Austin, Texas.
Two of the models, Josh Riquelme and Dan Tai,
are YouTubers. They prepared video logs of their experiences. I attach their
video logs below.
Related Note: Josh Riquelme and Seth Holbrook Visit Box HQ in Liverpool
Josh Riquelme and Seth Holbrook (with Alex Rose), two of the models at the Box photoshoot in Texas, visited Box Menswear headquarters in Liverpool, UK, and posted YouTube vlogs.
During this photo shoot, the images for the
new products were captured. In addition, the photographers captured other model
shots, some of which are on the photographers’ respective Instagram accounts.
In addition, many of the models are active social media producers, with many posting on Instagram and Only Fans regularly. As photography lovers, the models also took photographs and posted many photos on their social media accounts.
Josh Watson and Anthony Stefanelli
During the the photoshoot in Texas, among the photos were some demonstrating the height differences among the models. Some photos feature models Josh Watson and Anthony Stefanelli. Josh is 6’4″ or 1.93 meters; Anthony is 5’3″ or 1.60 meters. The difference in height makes for striking photos.
Box Menswear’s Owner Celebrates His Birthday in Texas
Another side note: During this photoshoot, Box Menswear’s owner, Luke, celebrated his birthday.
Josh Watson’s Interview with Only Fans
Josh Watson, one of the Box Menswear models at the Texas photoshoot in 2019, had an interview with Only Fans. In the interview, Josh discusses his background as well as his favorite activities.
Micah E. Williams and James Loy for Fashionably Male Blog
Box Menswear has released new items for sale:
loungewear, new selections in underwear, and two items related to a campaign
for a UK organization, the National AIDS Trust.
Loungewear: Leggings and Lounge
or Pajama Shorts
Loungewear appears to be a popular clothing
category. The clothing is designed for wearing in one’s home–chilling after a
workday, dressing for a work-from-home day, or just for watching TV or doing
house chores. The clothing appears to be related to pajamas, or sleep clothing,
because you can wear these clothes to sleep in.
The key is that the clothing should look neat,
as stated in an article by Men’s Health.
Box Menswear has responded to this requirement with two items, leggings, and
lounge (or pajama) shorts.
The fabric in the leggings is 95 percent bamboo cotton and 5 percent spandex. According to the company description of the leggings, the fabric is “super soft bamboo cotton material” which are designed to “keep your legs warm without feeling restricted.”
The leggings are designed to be worn by itself
or with shorts. The issue is how a guy would feel having his manhood visible to
the world. I did a quick search engine search and found an article at Men’s Health,
where the author, Brett Williams, asked staff on their opinions on how to wear
leggings in the gym. Most of the guys’ questions would choose to wear shorts
over the leggings in public. The author ultimately decided to wear the leggings
by themselves–but with a shirt big enough to cover his manhood.
The colors that Box Menswear has for sale, grey and white could be more revealing without shorts and a grueling, sweaty workout at the gym or for an outdoor run. One of the photos with Ridick has Ridick in soaking-wet leggings. The fabric becomes transparent, and the fabric does become somewhat revealing (link (nsfw)) in the manhood area but not totally.
[So, dear reader, what is your say, leggings
with or without shorts? Drop a comment with your thoughts.]
(The fabric content for these fishnet-style
shorts is not mentioned in the product description.)
The models on the Box Menswear website,
demonstrate all options for wearing these shorts. These shorts are best left
for the private entertainment of a significant other.
Men’s Underwear: Boxer Briefs
While the product descriptions at Box Menswear
have “boxers”, the fit of the Box Menswear boxers is actually a boxer brief.
Boxer shorts have a full fit, while the Box boxer fit close to the body. For
more discussion about this distinction, you can read my previous blog post, menswearnews.com/2019/11/20/types-of-mens-underwear/.
I am curious about these transparent items, jockstraps and the boxers. Readers,
please share your thoughts in the comments. If this is a fashion trend, it
would be interesting to hear more about it. My thought is that these are
more-intimate items for use with significant others.]
[The request from customers and brand fans for
a transparent thong may have answered, in part, my question about these
transparent items. The reason for liking these garments is still not revealed.
I am interested in hearing from readers about transparent, or see-through,
Men’s Underwear: Red on Red Jockstrap and Briefs
Box Menswear with the red on red jockstrap and briefs is donating a portion of each sale to the UK-based National AIDS Trust in support of World AIDS Day on December 2, 2019.
The fabric content of both the jockstrap and
briefs is 92 percent cotton and 8 percent Spandex. The waistband for these
items are slightly wider than the other jockstraps and briefs.
Box Menswear: Existing Items
In addition, to having a new range for sale, the company has existing product lines for sale, sports shorts, socks, boxer briefs, jockstraps, briefs, trunks, swimming trunks, and swimming briefs.
Box Menswear: Sports Shorts
When I first learned about Box Menswear, I first looked at the sports shorts 2.0 collection. While these can be worn for athletic pursuits, these shorts could be worn as lounge shorts or as even a trimmer form of the boxer shorts, as discussed in a previous blog post. The fabric content is 92 percent Elastane and 8 percent Spandex.
The sports shorts 2.0 are different from the previous Box sports shorts in that the shorts are label free. As a result, the shorts could be worn as underwear.
The Max Wyatt version of the sports shorts (out of stock) had slightly less length than the sports shorts and demonstrating the wearer’s thighs, glutes, and other attributes. These details were the goal of the redesign.